For instance, you can rely on Facebook in order to reach your customers and fans but we all know how this popular social media platform delivers your messages. Your posts and messages will be visible to just a small percentage of your customers. The numbers increase only if you’re paying for boosts but at the same time if you want to deliver daily news it will cost a lot. At least, it will cost more than an e-mail marketing campaign.
If you ever want to sell space in your email messages or offer solo emails, all that trust and engagement will mean even more. You’ll be able to offer great results to advertisers. That means you can charge more. Because you were so good to your list, peoples’ advertisements will do well in your emails. As a result, more people will want to buy space in your emails. Thanks to all that demand you’ll be able to charge even more. It’s a sweet little feedback loop.
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If you wish to drive direct responses then Marketing Offer is the best type of Email campaign for you. These types of emails are used for displaying some of the latest stocks. Marketing offer encourages people to make a purchase and in case, your Email campaign offers any discount or involved in the promotion of your products then you should opt for this one. It has a direct CTA for targets so they can click on your site and make a purchase.
No matter what you sell, you need to have a clear idea of who your audience is in order to effectively communicate with them. This might sound like an easy task—after all, one of your most important jobs as a small business owner is understanding your brand’s demographic inside and out. But Mailchimp lets you dig a little deeper to identify segments of people within your audience so you can send them personalized emails that help increase engagement and generate greater ROI.

3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Marketing Automation Metrics Personalization Segmentation Social Media Strategy Subject Line Testing Transactional Email
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