5. Long cookie life. Buyers need time before reaching a purchase decision. We, at Moosend, are aware of this, which is why we grant a longer cookie life. You see, the decision-making process of a lead depends on several factors, such as the stage they are at in terms of acknowledging the need, other psychological factors, seller reputation, and influencer reputation. So, it’s only fair that you, as an influencer, are given enough time while the buyer goes through the purchase process. Enjoy a 60-day cookie period and achieve the maximum commissions possible, with our email marketing affiliate program.
As you consider building your own email list and sending periodic emails to engage potential clients, think about this: How do you feel about the emails you get that you do enjoy? Can you be that for someone else? Of course, you can! I stay subscribed to a handful of email lists that give me consistent value—personally and in business. Many are from people who inspire me from what they do. These are people I like being reminded of and thinking about once in a while for inspiration and motivation.
It doesn’t make sense to send the exact same content to everyone on your email list. Your audience is likely to have varied interest, so the same generic email likely won’t appeal to everyone. Given the rise of data driven marketing, you have a lot of information at your fingertips. You can separate your email lists into different groups based on a variety of factors. For example, you could separate your lists by age range or geographical area. Then you can use dynamic content to appeal to those audiences more specifically. This personalizes your emails, which makes your readers more likely to click through.
Finding products and services to promote as an affiliate is an incredibly straightforward process. There are several large advertising networks that focus exclusively on creating affiliate relationships between advertisers and publishers. These affiliate networks will handle any necessary paperwork, provide banners and other creative to use on your website, serve as an intermediary in the relationship and make sure that you get paid for your efforts.
Now that we’ve covered some of the bear bones of crafting a good email campaign, we’ve reached the point in this email marketing guide where it’s time to talk about visuals. While many claim to prefer emails with fancy visual elements, it’s often noted that emails without them actually convert best. While we neither suggest totally ignoring this element when building your email marketing strategy nor obsessing over the aesthetics, it’s best to find a balance between the two extremes. Make sure your CTA buttons are text based so that someone who can’t see the images can still understand the email, and of course you want to prioritize things like readability and mobile friendliness. Here are a few more technical guidelines to consider when coming up with the appearance of your emails:
If you’re wondering why ecommerce entrepreneurs choose to incorporate email into their marketing campaigns, consider this. The ROI you can gain through email marketing is huge. For every $1 spent on email marketing, businesses obtain a return of ~ $44. So far in 2017, the median ROI for email marketing is 122%, which is four times higher than other common marketing channels including social media and adwords. This is largely because once someone gives you their email address, they have already self-selected based on their interest in your products and your brand. Therefore, it’s a wise decision to start implementing email marketing into your business plan if you haven’t done so already.
Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.
If you’re going to get in the habit of pitching often, try to put yourself in the reader’s shoes. Ask yourself if your messaging is consistent with the expectations you’ve set. As I said before, Amazon does this well because they send relevant offers based on my buying habits. Those that send blind offers are far more likely to lose permission to keep doing so.
Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. (Seriously. They give away a new design every week.) They also sometimes have fun survey questions where they crowdsource for their blog. This week's, for example, asked subscribers what they would do if the internet didn't exist.
I recently had my MailChimp account suspended. One of my sites is in the ‘make money online’ space. It’s a completely legitimate website, but apparently if your emails contain keywords they don’t like, they will suspend you. I would not recommend using them. Contacting support I just get form responses that are completely unhelpful. There’s no phone support- just account termination. Really bad experience. Luckily, this is a very new site- but imagine if you have thousands of emails and they just shut you down without ANY recourse.
Great article here. Pls. I’m a little bit confused. All I just need is a vendor that has a Landing page feature, allows for autoresponder, allows for promotion of genuine mlm and affiliate business, and cost effective for beginner. I tried Mailchimp but got suspended just within two weeks with them, and the customer care pretty bad and arrogant. Please advice
With that said, there is a right and a wrong way to set up your autoresponder sequence. If you think that this solution should be used to bombard a list of potential email contacts with one offer after another, you would only be abusing its ability without maximize its potential. Affiliate marketers often recognize the value of an email marketing campaign, but struggle to find a balance between providing value and promoting products. Common questions from affiliate marketers include:
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Now that you’ve finished reading this guide you have the email marketing tools you need to start experimenting. After all, the best way to learn anything in ecommerce is by doing. Rest assured that email marketing will offer you one of the best ROIs of any channel, so you don’t have a ton to lose as you try out different email marketing strategies. If you find that you have more specific questions after you start, note that there are endless lists compiled with all kinds of email marketing tips available online, including on our blog. All these helpful resources combined with a bit of determination and creativity, you’re already poised for success.
Email Marketing Metrics let marketers dig deep into a high-level overview of how their subscribers and targets are interacting with their campaigns. According to Email Marketing Tutorial, by using metrics you can easily compare the success of one campaign to another, plus, it lets you go deeper and comprehend the exact number of people who opened your Email campaign. Web and Google Analytics Tools help you analyze the Email Marketing Metrics that are important to you. Below given are some of the key Email Marketing Metrics-
Don’t set yourself up for failure on your next email campaign—create a checklist of all the important steps you need to consider before pressing “send.” These might include checking your image to text ratio, ensuring you have a text version to support your HTML email, having your copy proofread, and testing to see how your email renders on various clients and browsers.
But anyone who’s tried email marketing knows it’s not as simple as quickly drafting a message and hitting the “send” button. You have to build a healthy email list, make sure you’re complying with CAN-SPAM regulations, segment your lists so you’re delivering the right messages to the right people, create different types of emails for all different situations, design attractive and on-brand emails, analyze results ... is your head spinning yet?
Using a variety of bonuses and incentives makes these products more appealing to your subscribers. For example, if you’re recommending a product such as a hosting service, you could create an e-book that helps purchasers learn and use the service. People love to feel like they’re getting something for free. So, dress up your affiliate products with irresistible offers that make people jump!
Create a bonus offer for a product that an affiliate is already marketing. For example, if one of your affiliates is selling a course on driving e-commerce sales from your Facebook fan page, you can write a short and useful step-by-step guide that complements the product, such as the fundamentals of lead generation from Facebook. Ideally, the short bonus that you add to your affiliate’s product should bring extra value to all of your customers.
While it may seem quick and easy to purchase a list of email addresses, it will hurt you way more than it will help. For one thing, you’ll see a huge number of people unsubscribing from the very beginning. Wouldn’t you rather measure who’s saying yes than who’s saying no? Purchasing a list will also reflect poorly on your brand and the credibility of your company.
In this section of our email marketing guide, we’ll look how you can add interactive elements to your emails. To maintain your audience’s interest, use these in your email marketing strategy. Nowadays, technology allows you to send videos, animated GIFS, and more right inside the body of the email. These extra details bring spectacular results. For instance, email marketers claim that after embedding a video into emails, the click-through rate increases by 55% and the conversion rate increases by 24%.
As you can see from the example above, emails following the model contain a succinct headline that highlights the key message of the campaign, as well as supporting information and visuals to help convince readers about the benefits of clicking-through. The reader is then presented with a prominent call to action button that makes it crystal clear what to do next.