People who subscribe to your list are so interested in what you have to say that they’re willing to invite you into their inbox. This is a privilege. Honor it by letting them be the first to know about new products and sales. Or, go one step further like the company Oui Shave that asks its best customers to participate in product surveys and rewards them by making them beta testers for new products.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Lots of people will shop online, add items to their shopping cart, and then abandon the shopping process before completing their purchase. If you send out an automated email reminding people about the items left behind in their cart, you increase the likelihood that they will return to complete their purchase. In some cases, you can use the automated email to encourage consumers to ask questions that may have prevented them from completing the initial purchase.
The benefit of that is when you do need to announce a new product or sale, you can count on the fact that you’ve already been in touch, having built a relationship over several weeks/months, and are much less likely to annoy your readers. Of course, it’s important to schedule your autoresponder sequence on specific days so that you know when you can afford to send an email. More than one per day and you’re probably mailing too much.
Creating and building an email list is a very important step in affiliate marketing. To target certain types of customers you want to promote business to, you need to adapt the content according to their wants and needs. When people sign up for a mailing list, they expect to read about information and issues they have. Perhaps find a solution to their problem. It can be an email mini course, tips and tricks article or an update on your latest products, it will bring your customers closer to you.
These metrics will give you a high-level view of how your emails are reaching customers and how they are receiving different emails. And don’t be afraid to take a few chances! Especially as you’re building your email marketing strategy, try new things and if they don’t work just move on to the next idea. You never know what will hit your readers and make them want to get engaged further!
Many small businesses have discovered that successful email marketing campaigns don’t just sell, they inform. They provide customers and prospects with useful content, such as advice, expertise and insights. By doing so, they build a relationship over time with customers. This is what’s known as “lead nurturing”—that is, heeding customer needs and providing relevant content to meet those needs over time.
Attract the social media followers to your articles – Social media has become very common in our daily lives and more so for the business professionals in order to educate the people about their products and services, which helps you to reach your ultimate goal that you have in your mind. It is understood that as an entrepreneur, your ultimate objective is to make people visit your website and buy the product that is relevant to them. We at B2B Contact Lists help you to achieve these goals.
Ultimately, the goal of your email campaigns is to convert your email leads into buying customers. This means that your recipients need to open your email, and then they need to click on the call to action. You want to make this as easy as possible. Given that a majority of people are now using mobile devices to access the internet, make sure that your email templates are mobile optimized. This ensures that the images and text remain readable. They will also display proportionately. Mobile optimization is especially important for your call to action. If it doesn’t display correctly, then readers won’t click on it.
There are times when you’ll want to send to your entire list, but taking advantage of Mailchimp’s segmentation tools can significantly increase the click-through rates and e-commerce orders your campaigns generate. Create custom segments from data you’ve collected for your subscribers—like e-commerce activity and email engagement—or, if you’re new to segments, use one of our pre-built segments to make targeting people on your list even easier. And with our predicted demographic tool, you can zero in on who is opening your emails—their gender and age range—and let that guide how you segment and what content you send.
Email marketing should be a component of any good digital strategy. While email marketing isn’t necessarily complicated, it can be incredibly time consuming. Email marketing campaigns require a good it of forethought and quite a bit of setup. There are a lot of good tools out there to help you set up and manage your email marketing campaigns. However, your email marketing strategy will still require significant time and effort on your part. If you’re interested in embarking on an email marketing strategy, consider hiring a professional email marketing company. Not only can a team of digital marketing specialists create awesome email campaigns for your business, they can also interpret the resulting data for you. Plus, they can ensure that your email marketing campaigns work with all of your digital marketing efforts.
Requiring your recipients to expressly opt-in to receive your email communication is permission marketing 101 (see P below for more on permission marketing). Providing an unchecked box as part of the sign-up flow that people must click in order to opt-in to receive emails cultivates an engaged list of subscribers who will be excited to receive your email.
Now that you’ve finished reading this guide you have the email marketing tools you need to start experimenting. After all, the best way to learn anything in ecommerce is by doing. Rest assured that email marketing will offer you one of the best ROIs of any channel, so you don’t have a ton to lose as you try out different email marketing strategies. If you find that you have more specific questions after you start, note that there are endless lists compiled with all kinds of email marketing tips available online, including on our blog. All these helpful resources combined with a bit of determination and creativity, you’re already poised for success.
Since 1997, Maria Christensen has written about business, history, food, culture and travel for diverse publications. She ran her own business writing employee handbooks and business process manuals for small businesses, authored a guidebook to Seattle, and works as an accountant for a software company. Christensen studied communications at the University of Washington and history at Armstrong Atlantic State University.

Email marketing is a valuable and inexpensive way for small-business owners to promote brand awareness. It allows them to reach out to past customers, introduce themselves to future ones and provide people with special offers. Email marketing also provides an opportunity to build a solid relationship with a customer. Generating effective content is only one piece of the puzzle – there are things you should and shouldn’t do when interacting with people via email. It's important to send people emails that are relevant to them, and great care should be taken to avoid spamming. Creating and maintaining solid email lists will help you with these goals. Keeping these things in mind can help you create successful email marketing campaigns.


As soon as they’re added to your list, subscribers start providing a lot of useful information about their interests and buying behavior. With our signup forms, you can customize fields to collect everything from age and gender to interests and subscription preferences. Maybe you have customers who are only interested in receiving emails when there’s a sale on a specific group of products, or subscribers who would prefer biweekly updates to weekly ones.
In order for the email campaign to be effective, however, you need to always have something interesting to say and at the same time, something of value to give. You should think about discounts for new clients, new services, free services and so on. If you are willing to give away some things, your customers may also return your favors. For example, CMI is sending a daily newsletter with their newest blog post. In this way they connect with me every time they have something new to share. 

The key difference from an autoresponder is that workflows are smart: They can change the course of your automated series based on what your prospect will find useful. For instance, if a new subscriber receives a welcome email and the subsequent email is set up to send them an offer that they already found and downloaded on your site, the workflow tool will know and adapt. In an autoresponder, a user receives a specific set of emails at specific time intervals no matter what action they take.

Provide interesting content. Avoid obvious sales pitches. Instead of immediately pitching your product, make the email about your readers. Instead of long-winded descriptions of your products and all the amazing services you provide, write about problems that might be afflicting your readers, then introduce solutions that include your products and services.[10]
Creating and building an email list is a very important step in affiliate marketing. To target certain types of customers you want to promote business to, you need to adapt the content according to their wants and needs. When people sign up for a mailing list, they expect to read about information and issues they have. Perhaps find a solution to their problem. It can be an email mini course, tips and tricks article or an update on your latest products, it will bring your customers closer to you.
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Promote your email sign-up on your website, blog, landing pages, “thank you” pages (after users have filled out a form), as well as at any live events. Most importantly, communicate what they are signing up for when they submit their email address. Building your subscriber lists the right way will ensure that email engagement remains high and your emails get in front of the eyes that matter.
When you create a Mailchimp account, we automatically set you up with a no-cost Forever Free plan. This option allows you to experiment with our tools and figure out how to best use our platform. So if you’re just getting off the ground, this is one less cost you have to consider. You can remain on the Forever Free plan as long as you have 2,000 or fewer subscribers across all lists in your account.

Using a variety of bonuses and incentives makes these products more appealing to your subscribers. For example, if you’re recommending a product such as a hosting service, you could create an e-book that helps purchasers learn and use the service. People love to feel like they’re getting something for free. So, dress up your affiliate products with irresistible offers that make people jump!
Break the Spam Laws: We’re no longer in the wild west when it comes to email communications. Congress passed the CAN-SPAM Act in 2003, and this law outlines several restrictions that apply to email marketing. The Federal Trade Commission, who is responsible for enforcing these laws, has outlined a compliance guide for businesses that you can find here. Some highlights include not using misleading or false information, including a valid postal address and promptly honoring opt outs. If you email any prospects in Canada too, you should also note the anti-spam laws there, which were updated in January 2015. You can learn more about Canada’s anti-spam laws here.
Promise privacy.[3] Many people will be reluctant to sign up for an email list unless you assure them you will keep their email addresses and personal information private. This should be promised upfront. Along with the initial promise, you should develop a privacy statement that will be included at the bottom of every email you send out. This statement should be brief and to the point.
These metrics will give you a high-level view of how your emails are reaching customers and how they are receiving different emails. And don’t be afraid to take a few chances! Especially as you’re building your email marketing strategy, try new things and if they don’t work just move on to the next idea. You never know what will hit your readers and make them want to get engaged further!
If you are feeling yucky about the prospect of sending emails or writing a “sigh... newsletter,” chances are you’re either unable to articulate any real value through email, or you’re forgetting there are people out there who would value your insights. You just have to find them! It’s entirely on you to write something people will be delighted by—in your unique way.
Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.
Think about implementing referral links to incentivize your subscribers to spread awareness about your brand, too. Referral links allow your current customers to promote trackable links for your business. In exchange for sending new paying customers your way, you can give them incentives like discounts, coupons, vouchers, cash, prizes or redeemable points.
In this section of our email marketing guide, we’ll look how you can add interactive elements to your emails. To maintain your audience’s interest, use these in your email marketing strategy. Nowadays, technology allows you to send videos, animated GIFS, and more right inside the body of the email. These extra details bring spectacular results. For instance, email marketers claim that after embedding a video into emails, the click-through rate increases by 55% and the conversion rate increases by 24%.
Experimenting with subject lines is another crucial aspect of mastering the art of good email marketing strategy. The use of subject lines for promotional emails is one of the most controversial topics amongst email marketers. There are many different opinions out there about which ones work best. The truth is, however, that there is no unique formula for making the perfect subject line and every brand has to find its own way to be noticed in their customers’ inboxes.
Maybe there is someone out there that still likes getting monthly or weekly emails in their inbox with subject lines like “August newsletter: update of company events at blah blah Inc.” However, for most of us the word “newsletter” has become unattractive; devoid of meaning and therefore any value. We don't like the newsletters we receive nor do we get anything out of them so we resist creating our own email marketing campaigns in fear of being that meaningless content dribbling into others inboxes that we dislike so much ourselves.
Make Content an Afterthought: When you’re executing an email campaign, it’s common (and a best practice) to dedicate a lot of your focus on planning your campaign, segmenting your list and building out the emails. Very often, particularly in nurture campaigns and newsletters, content is a critical component of your emails. As a result, you also need to pay attention to the content that you’ll share in these emails. Strategically mapping your content to your email marketing efforts (and even aligning content creation with campaign planning efforts) is critical to your overall success. If your content is simply an afterthought, it shows.
If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro.
Beyond that, avoid using all caps, too many exclamation marks, and hyperbolic phrases ("ACT NOW BEFORE TIME RUNS OUT!!!!"). Poorly formatted HTML in your emails can also hurt how they’re handled. Every spam filter is different, so an email might pass through one filter but get flagged by another. For more comprehensive info on how spam filters work and how to avoid them, check out this guide by MailChimp.
Title. Creating a title is the single most important thing you should focus on. Over time, you should get as creative as possible and test various types of email titles. It is the first thing a user sees, and it should be created to engage the reader and make them open the email. The more engaging your email subject is, the higher the open rates are going to be.

Be thoughtful about what you’re putting out. If you run an IT firm and you think your audience might enjoy funny cartoons every week, make sure the cartoons are both on brand for your company, and that the content relates to your industry and its challenges that you solve. Images and illustrations that are completely unrelated to what you do probably aren’t going to help you very much; they’ll just be a cheap trick.
When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget.
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