Not sure how often to send email? It’s better to start small, emailing subscribers once or twice a month, or more often if that is what you offered when they signed up. It’s important to only send what you promised. If you need to increase the frequency later, or during a busy season like the winter holidays, you can email your subscribers and let them know in advance what to expect. A word of warning: Don’t add anyone to your email list without their permission. If they’ve entered a contest or drawing or you’ve gotten their business card, make sure to drop them a line to ask if they want to be on your email list – instead of adding them directly.
Set an expectation for frequency – The key with frequency is to strike a happy medium. With email frequency, this is more about setting expectations, rather than a particular interval. For example, if you offer a free six-day mini-course then obviously your subscribers will be expecting an email a day for the next six days. Beyond that, a weekly email might be the right frequency, particularly if your emails are short, relevant, and to the point. The other extreme is not emailing them for weeks, then surprising them (not in a good way) with something out of the blue. By that time, there’s every chance they will have forgotten they subscribed in the first place!
As you spend time writing your emails, you may run into questions about whether to include direct links to the vendor or send people to your own website. Like other issues you may face with your emails, there’s often no right or wrong answer, and it may well depend on your audience. If they don’t click through to your website, then it may be better to try sending them direct to the vendor instead (remembering to track your HopLinks with a unique TID so you know how effective your emails are).
There are multiple ways you can capture attention with lead nurturing. It often involves a skillful blend of useful information and some sort of product offer. For example, you could offer your expertise free of charge to solve a prospect’s or customer’s problem, via a regular email newsletter. Or offer something special, like a “flash sale.” Or promise something exclusive, like “pre-launch” access to a new product or service.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Create valuable content – This point probably suffers from a bit of overuse but it can’t be stressed enough, particularly when you have a commercial overtone. Some successful email marketers will only send a sales email every 4th or 5th email – the rest will just be useful content that they give away for free. When promoting ClickBank products this should be easy, since you quite likely have good information on the niche from the merchant, PLR content, or your own research. This can easily be packaged into an email to give your readers value.
Email marketing can take many forms, but at its most basic, it consists of sending content directly to your customers’ and potential customers’ inboxes with the aim of increasing sales. Typically, your email list is going to be made up of people who visited your site and provided you with their email addresses. This can happen because they opted to sign up for your newsletter or entered it when making a purchase at your store. There are myriad ways to grow your email list and even more types of emails you can incorporate into your campaign. You can easily manage your email list and coordinate your campaigns through systems like MailChimp and MadMimi. They provide quality templates and make it easy to keep track of multiple email initiatives at once.
Think about mobile. If a campaign doesn't show up on mobile devices, it's not going to perform very well. Everything you send should be mobile-friendly. Check out ReturnPath's "Email in Motion" infographic for some data that might affect the way you design your emails. One of the highlights: According to the study, 63 percent of Americans and 41 percent of Europeans would either close or delete an email that's not optimized for mobile. Might be time to start using a responsive template.
A call to action (also referred to as a CTA) is a great way to collect new email addresses. Calls to action provide opt-in opportunities for your website visitors. Some examples of these opt-ins are coupons, discounts, newsletters, or something else that will appeal to your target audience. To get the offer, the visitor submits their email address. Now you have new leads to add to your email marketing campaigns. It’s that easy.
Email Marketing Metrics let marketers dig deep into a high-level overview of how their subscribers and targets are interacting with their campaigns. According to Email Marketing Tutorial, by using metrics you can easily compare the success of one campaign to another, plus, it lets you go deeper and comprehend the exact number of people who opened your Email campaign. Web and Google Analytics Tools help you analyze the Email Marketing Metrics that are important to you. Below given are some of the key Email Marketing Metrics-
This tip can be achieved simply with an automated tracking solution. By knowing exactly which pages your customers have visited and which links they have clicked on (and how often), you can better target those products and pages in your email marketing campaign to boost revenue by providing consumers with information and links to relevant information.
If you are a marketer aiming at a successful email campaign, you cannot neglect your mobile audience. Most of the people of today read their emails on their mobile devices. It’s easier this way, especially for those who are constantly on the road. Think about this significant part of your audience and always test your email before sending it to your lists.
Now that you’ve finished reading this guide you have the email marketing tools you need to start experimenting. After all, the best way to learn anything in ecommerce is by doing. Rest assured that email marketing will offer you one of the best ROIs of any channel, so you don’t have a ton to lose as you try out different email marketing strategies. If you find that you have more specific questions after you start, note that there are endless lists compiled with all kinds of email marketing tips available online, including on our blog. All these helpful resources combined with a bit of determination and creativity, you’re already poised for success.
For example, Fjällräven sends a simple, beautifully designed welcome series to seamlessly introduce new customers to their brand. And when customers get distracted while they’re shopping and leave items in their cart without making a purchase, Topo Designs sends an abandoned cart email to remind them what they left behind and offer a discount on their cart. If you’re not sure how to get started with marketing automation, we have a guide that will introduce you to the different ways you can use automation to connect with customers and sell more stuff.