Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers.

For example, Fjällräven sends a simple, beautifully designed welcome series to seamlessly introduce new customers to their brand. And when customers get distracted while they’re shopping and leave items in their cart without making a purchase, Topo Designs sends an abandoned cart email to remind them what they left behind and offer a discount on their cart. If you’re not sure how to get started with marketing automation, we have a guide that will introduce you to the different ways you can use automation to connect with customers and sell more stuff.
Now that you have a structured autoresponder sequence, your email marketing campaign is ready to hit the ground running. Over time, you’ll need to tweak small aspects of your campaign to ensure that it continues to provide the best return on investment (ROI) possible. We have a few tips that every affiliate marketer can use to boost their email marketing ROI. Below you’ll find a brief description of each tip.

There are many Email Marketing software that can automate respond to your emails. Also, they can create, send, share and track your email newsletters online. Moreover, they offer good templates for the email marketing to make your email attractive. But not all the Email Autoresponder Softwares offer affiliate programs. For more details read this article:
Choose what type of emails you plan to send to your subscribers. A simple text message takes up very little of your readers' time and can offer something of value such as the announcement of a sale or a coupon. An email newsletter is an effective form of marketing that can build brand loyalty by offering relevant industry information as well as news about your company. If you maintain a company blog, offer the first paragraph of new posts in a newsletter with a link to the website. Include promotions, sales and non-selling information, such as short bios of company staff or polls about an aspect of your industry.
Consistent branding is fundamental to any good digital marketing strategy. You need to have a brand voice that represents your company’s values and culture. Once you’ve developed that identity, you need to keep it consistent across all of your marketing efforts.  That includes all of your email marketing campaigns. Consistent branding keeps your business recognizable to your audience. Plus, it builds trust, which is important for customer loyalty.
It is a email marketing best practice to include information along with your sign-up form to let your new subscribers know exactly how often you plan on emailing them (whether it’s once a month or twice a week, or another timeframe), and what type of information you’ll be sending. That way, people know right away what they’re signing up for when they sign up, and expectations are set, so there aren’t any surprises.
Lots of people will shop online, add items to their shopping cart, and then abandon the shopping process before completing their purchase. If you send out an automated email reminding people about the items left behind in their cart, you increase the likelihood that they will return to complete their purchase. In some cases, you can use the automated email to encourage consumers to ask questions that may have prevented them from completing the initial purchase.
Follow Program Rules – Each affiliate advertiser will have their own set of program rules. They may place limitation on the language that you use and the ways that you promote their product or service. Actually take the time to read the rules set out by each advertiser to avoid having your relationship terminated because you inadvertently broke one of their program rules.
A lead magnet (a.k.a. an optin bribe) is something amazing that you give away for free in exchange for an email address. This doesn’t have to cost you anything to create– most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value for free.
Now that you have a structured autoresponder sequence, your email marketing campaign is ready to hit the ground running. Over time, you’ll need to tweak small aspects of your campaign to ensure that it continues to provide the best return on investment (ROI) possible. We have a few tips that every affiliate marketer can use to boost their email marketing ROI. Below you’ll find a brief description of each tip.
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.
Integration – Companies can not just rely on one method of marketing, nor can they rely on several methods of differentiated marketing. Instead, best marketing practices utilise integrated marketing communication (IMC) where all aspects of their promotion work together to create a whole. Email marketing must be including here, therefore your emails must carry the same image and message as your entire operations. Even the timing of the campaign must work in with other aspects of your marketing mix.

Tell subscribers what to expect. Whether you plan to send company updates, letters from the president, e-commerce sales, daily deals, or weekly tips, it's important to tell your readers what to expect and how often to expect it. Give them as much information as possible on your signup form, so they can decide whether they want to be on the list or not.
[two_third]A simple web search on online marketing can present you with a dizzying array of often contradictory information on the best way to market to your readers. The thing is, there’s no one approach that works for every business, let alone each specific group of people. And since nobody can offer you the perfect blueprint for your unique email list, the most important thing is to test. You’ll want to analyze your data from time to time, with a special look at the following:[/two_third]
Of course, the site’s commitment to quality content was a major factor. In fact, I actually signed up for the DIY Natural newsletter as I was researching this article. My wife and I share similar views on self-reliance and sustainability as Matt and Betsy, and we already make our own laundry detergent and other household items (including ghee). As such, DIY Natural’s content is perfect for us, and exactly the type of content I’d like to see in my inbox every week.
Knowing your Email Marketing goal is the first step to run a successful Email Marketing Campaign, as this will guide you to understand the type of campaigns you should opt for, who your target audiences should be, what type of content you should include and the best ways through which you can gauge the performance of your Email Marketing Campaign. The most important thing about your Email Marketing goals is to let it stay aligned with the KPI and wider marketing goals of your company.

Do you have a valuable resource that you can share with your new subscriber? Maybe a popular blog post you’ve written, a relevant video that’s been well received or maybe a simple 10% off discount code if you’re an online store. Whatever you can offer, it’s great to surprise your new follower by giving something away for free without them even asking for it.


Your job isn’t over once the email hits those inboxes. In fact, for some people this is the real job … and the really fun part! We wrote an entire blog post on how to measure the effectiveness of your email marketing and what to do to make it even more successful. You can read it here, but in the meantime, remember that these three things are the most important to track when you’re analyzing your email marketing.

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Wow, Jeff! Fantastic article. Lots of great info to refer back on. You first came to my attention through the Profit Academy coaching & I sought your website from there. I love your very personal writing style. It is obvious that you are passionate about your work and care about people. You share top grade knowledge without the fluff. It is a powerful combination and why I listen when you speak. Thank you for gifting us the benefit of your insight.

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