Some of the most valuable data your signup form has to offer is how and where subscribers sign up for your list. If you’re an e-commerce business with your store connected to Mailchimp, knowing where your customers joined your list can give you a better idea of how to communicate with them and where you might want to focus your marketing efforts going forward.
Pat Flynn (www.smartpassiveincome.com) is a great example of someone that does affiliate marketing properly through email, his website and his podcast. He has established himself as an online business experts and recommends tools, products and services to his audience that can help them build their online businesses. He only promotes products that he can personally recommend and is always transparent when he receives an affiliate commission for promoting something. He has built such a large audience and has gotten so effective at affiliate marketing that the commissions he generates through affiliate marketing have become far larger than the actual revenue he makes from his other online businesses. It’s not uncommon for Flynn to generate between $50,000 and $100,000 each month through his affiliate marketing efforts.
Our email boxes are crowded with promotional content. It’s not a surprise that some of your customers will choose the opt-out option once in a while, feeling overwhelmed by the multitude of newsletters they receive. It’s not ethical to eliminate the opt-out option from the bottom of your newsletter. However, you can create a custom script to give your audience some options instead. Let them select, besides the unsubscribe link, to receive emails less often. Let’s say you send emails weekly. You can allow your subscribers to receive word from you once a month and there is a good chance they will take you on your offer.
Even if you’re in a super-tight niche, you probably write blog posts about more than one subtopic in your niche. For example, maybe some of your posts are about deep sea fishing in the Pacific and some are about deep sea fishing in the Atlantic. Or maybe some posts are about knitting with wool and some are about knitting with acrylics. No matter what the topics are, you can offer one lead magnet for each of them. Some marketers have doubled their opt-in rate with this technique.
Write a compelling content – Our team at B2B Contact Lists helps you to present the content about your products and services in the most effective way, which raises the eyeballs of the visitors who become an audience later and so on. They say that content is king and rightly so. An awesome article having the relevant information is more than enough for the audiences to get attracted to your products or services on the website.
Make Content an Afterthought: When you’re executing an email campaign, it’s common (and a best practice) to dedicate a lot of your focus on planning your campaign, segmenting your list and building out the emails. Very often, particularly in nurture campaigns and newsletters, content is a critical component of your emails. As a result, you also need to pay attention to the content that you’ll share in these emails. Strategically mapping your content to your email marketing efforts (and even aligning content creation with campaign planning efforts) is critical to your overall success. If your content is simply an afterthought, it shows.
[two_third]A simple web search on online marketing can present you with a dizzying array of often contradictory information on the best way to market to your readers. The thing is, there’s no one approach that works for every business, let alone each specific group of people. And since nobody can offer you the perfect blueprint for your unique email list, the most important thing is to test. You’ll want to analyze your data from time to time, with a special look at the following:[/two_third]
Now that you’ve finished reading this guide you have the email marketing tools you need to start experimenting. After all, the best way to learn anything in ecommerce is by doing. Rest assured that email marketing will offer you one of the best ROIs of any channel, so you don’t have a ton to lose as you try out different email marketing strategies. If you find that you have more specific questions after you start, note that there are endless lists compiled with all kinds of email marketing tips available online, including on our blog. All these helpful resources combined with a bit of determination and creativity, you’re already poised for success.
The solution is to send email campaigns from your own domain, e.g. @myshop.com. This will clearly communicate who you are to subscribers as well as spam and DMARC authentication filters. It’ll also make your ecommerce business look more professional to customers and reassure them that you’re running a legitimate business. Learn how to create professional email addresses for Shopify retailers. It’s an essential step towards fully understanding how email marketing works
To avoid having your customers lose interest, we do recommend sending a newsletter more than once per month. According to the Direct Marketing Association, most companies send promotional email campaigns 2-3 times per month. To fully take advantage of email marketing, however, you should still be conservative with how frequently you send your campaigns. If you create campaigns where emails are sent every day, for example, this might cause your unsubscribe rate to increase.
Of course, the site’s commitment to quality content was a major factor. In fact, I actually signed up for the DIY Natural newsletter as I was researching this article. My wife and I share similar views on self-reliance and sustainability as Matt and Betsy, and we already make our own laundry detergent and other household items (including ghee). As such, DIY Natural’s content is perfect for us, and exactly the type of content I’d like to see in my inbox every week.
Track the effectiveness through analytics. Most email service providers include free analytics when you use their programs. These analytics provide a great deal of information about the email’s effectiveness, but the three most important metrics are the open rate, click through rate (CTR), and unsubscribes. Knowing this information can help you tweak your content for more successful email marketing in the future.
So whatever personal hang-ups you have about being on someone’s list, or potential customers being on yours, it’s time to get over them. Because, in the end, if you’re giving someone what they want, those people will read every single word you send their way and still want more. And that is one of the best ways to build long-term relationships with future clients, exponentially growing your business over time.
Second, they are persistent when putting together a campaign, but wise enough to know when to let it go and move on to other things. The best marketers use tools to measure and evaluate their performances and are open to criticism and suggestions from subscribers and colleagues. Never get discouraged if your great idea for a marketing idea fails, simply move on to the next one.
Email truth: people who opted in to receive your email two years, two months, or even two weeks ago, may not be interested in receiving your email anymore. Monitor your engagement metrics on a regular basis and remove unengaged users to help maintain good deliverability. (Hint: Check out R for re-engagement campaigns—they are one of the most effective tools to use to keep your list clean).
– The visual style of the entire banner. Check how all the other visuals you have chosen, complement the logo. Do they fit together? Is the logo visible enough to be noticed immediately upon a first look over the email? This means that you should stay close to your brand. Here’s an example on how we used our featured image into our monthly newsletter.
Promotion Equals Endorsement – If you are promoting a product as an affiliate, you are personally endorsing that product as something your subscribers should use. If you wouldn’t personally use a product or service, don’t promote it to your mailing list. Your subscribers will lose trust in you if you promote low-quality products and are only concerned with the affiliate commissions that you generate.