Monitor Bounce Rates: In addition to monitoring bounce rates as part of the overall metrics you analyze to make more informed decisions about your email marketing strategy, you’ll also want to pay close attention to them individually. That’s because if your bounce rates are too high, your domain will be marked as a bad sender and that can significantly damage all of your other email marketing efforts.
Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.
Unsubscribe rate. Unsubscribes are always going to happen no matter what, and that’s usually OK because those people probably would never have bought from you anyway. However, a high unsubscribe rate can indicate that you are losing potential customers. Check the following: Why did people subscribe to your list in the first place, and are you delivering on that promise? Is the content of your autoresponder highly relevant to the segment it is being sent to? Are you sending too many sales emails with too little value emails?
Many small businesses have discovered that successful email marketing campaigns don’t just sell, they inform. They provide customers and prospects with useful content, such as advice, expertise and insights. By doing so, they build a relationship over time with customers. This is what’s known as “lead nurturing”—that is, heeding customer needs and providing relevant content to meet those needs over time.
While all of these tactics are excellent ways to make money using email marketing, they’ll most likely fall flat without some killer email copy or content to win over your potential buyers. Check out our FREE What to Write course. You’ll learn how to craft the perfect email for every layer of your funnel, and get 45+ email content templates to copy and paste.
For example, if you see that the majority of your signups are being generated from forms you’ve shared on Facebook and Twitter, then you might want to focus on connecting with your customers—and potential customers—through social media. You can even create segments to target people who joined your list through a specific method, whether it’s an integration like Facebook, an app like Mailchimp Subscribe, an e-commerce integration, or a hosted form. And if there’s a specific page on your website you want to track signups from, you can add a hidden field to your embedded form and place it on multiple pages.
Create an action-oriented goal. Your email should entice and prompt the recipients to take some kind of action. However, action does not necessarily mean getting them to buy something immediately. The goal could be getting them to reply to the email or even just getting them to click a link that brings them to your website. While people do manage to sell in their emails and drop people straight onto a credit card page, you will have more success getting people interested in reading more about your offer.
It’s understandable that affiliate marketers may have a number of different lists of people that they need to send different campaigns to. At EmailOctopus, all the lists and campaigns you create are treated separately, allowing you to do just that. We also allow you to send from unlimited domains, perfect for if you run multiple marketing websites.
5. Long cookie life. Buyers need time before reaching a purchase decision. We, at Moosend, are aware of this, which is why we grant a longer cookie life. You see, the decision-making process of a lead depends on several factors, such as the stage they are at in terms of acknowledging the need, other psychological factors, seller reputation, and influencer reputation. So, it’s only fair that you, as an influencer, are given enough time while the buyer goes through the purchase process. Enjoy a 60-day cookie period and achieve the maximum commissions possible, with our email marketing affiliate program.
To do this, you need to have a web analytics tool (like Google Analytics) installed on your site. If you do, and you’ve enabled our Google Analytics integration, then you’ll be able to see details of any visits to your website from your email campaigns, including how long they spent on your site, what pages they visited, what campaigns they’re coming from and more.