There’s nothing set in stone about how often you should email your customers, but if you send too often, your subscribers are likely to tune out what you have to say or unsubscribe altogether. Some users that run a blog or news website might choose to send daily updates to their subscribers, while other users like Bee’s Wrap only send twice a month so subscribers stay excited about their emails.
Our email boxes are crowded with promotional content. It’s not a surprise that some of your customers will choose the opt-out option once in a while, feeling overwhelmed by the multitude of newsletters they receive. It’s not ethical to eliminate the opt-out option from the bottom of your newsletter. However, you can create a custom script to give your audience some options instead. Let them select, besides the unsubscribe link, to receive emails less often. Let’s say you send emails weekly. You can allow your subscribers to receive word from you once a month and there is a good chance they will take you on your offer.
When it comes to deciding how to craft that perfect subject line, there appears to be really only one area to avoid: the subject line of 60 to 70 characters. Marketers refer to this as the “dead zone” of subject length. According to research by Adestra, which tracked over 900 million emails for its report, there is no increase in either open rate or clickthroughs at this 60-to-70 character length of subject line.
With affiliate marketing, payments are made based on the actual sales that you generate. The amount of money that you can make through affiliate marketing depends on a number of factors, including the size of your list, the relevance of the product or service to your list and the effectiveness of the marketing copy that you use to write a product. If you have a small list and are ineffectively promoting a product that’s not relevant to your list, you probably won’t make anything through affiliate marketing. If you have a larger list of highly-engaged subscribers that trust your recommendations and you can promote a product or service that’s very relevant to your audience, you can make tens of thousands of dollars per month through affiliate marketing. If you have a list of a few thousand subscribers, you will probably earn $100-$200 per month through affiliate marketing for the first several months. Your revenue will steadily grow from there overtime as your list grows and as you identify products and services to promote that are a good match for your list.
Segment Your Lists: You don’t want to send every single email to everyone in your database. If you did that, you’d likely have to send very general emails and even then would still need to worry about making them relevant to all recipients. In order to ensure relevancy, you need to segment your lists. This practice can go a long way toward helping you reach the goal of delivering the right message to the right person at the right time.
If you wish to drive direct responses then Marketing Offer is the best type of Email campaign for you. These types of emails are used for displaying some of the latest stocks. Marketing offer encourages people to make a purchase and in case, your Email campaign offers any discount or involved in the promotion of your products then you should opt for this one. It has a direct CTA for targets so they can click on your site and make a purchase.
It’s one of the most effective marketing approaches because a person who decides to share their information with you shows that they are interested in your blog or business and what it is offering. With this in mind, it is clear that the person is also willing to buy your products or services, explaining why email marketing has high conversion rates.

Subject line. What does better for you, emails with lots of information in the subject line or those with just a bit? If you have 200 addresses or more on your email list, A/B split testing can help you analyze two different subject lines for the exact same post to see which one gets a better response. There may be specific subject lines for your list that you’d like to test as well.
Once you know where you stand in terms of campaign performance for your industry, you can start taking steps to improve opens and clicks with tools like A/B Testing. Low open rates, for example, could indicate that your subject lines aren’t enticing people to open your campaigns. Follow our tips for writing an effective subject line to come up with a few variations, then run an A/B test to see which one gets the most opens.
Before launching your email marketing campaign, consider the frequency with which you’d like to be communicating with your customers. They already receive transactional emails from you, so you have to carefully plan your future attempts to contact them. Approaching your customers with no strategy at all can really end up being counterproductive as some customers receive too many emails and others find emails from you to be too few and far between.
Next step according to Email Marketing Tutorial is, knowing different types of Email Campaigns and understanding the one that will best fit for running Email campaigns for your business.  Email Marketing Tutorial for beginners talks about four types of Email Marketing Campaign, which are based on the goals you have thought for your campaign. Let us go through those types-

After you have found an advertiser that you want to promote and have signed up for their affiliate program through an advertising network, you will be given hyperlinks to use that will track any sales that you generate. They may also include an image tag that serves as a tracking pixel for you to include in your email. You will write a sales and marketing email to your audience as you normally would for one of your own company’s products and services. Use the hyperlink they provided you as the hyperlink in your call-to-action so that sales are properly tracked. If they provided a tracking pixel, place it in your HTML at the bottom of your email so that the number of times the offer was viewed can be properly tracked by the affiliate program.

Segment Your Lists: You don’t want to send every single email to everyone in your database. If you did that, you’d likely have to send very general emails and even then would still need to worry about making them relevant to all recipients. In order to ensure relevancy, you need to segment your lists. This practice can go a long way toward helping you reach the goal of delivering the right message to the right person at the right time.
Only send email if you have something to say. This one seems obvious, but too many companies start email newsletters with no plan and nothing to say. Email is simply a way to publish content—the content itself has to come first. Before starting a newsletter, make sure it's a sustainable commitment that will help you achieve your business goals. Otherwise, you'll be wasting your subscribers' time and your own time. Ask yourself: What's the goal for this kind of communication? What do we have to say? How will we measure success? Send thoughtful newsletters, and keep the focus on your company's message.
No matter what your opinion of mass emails is, I guarantee there are at least a few you actually enjoy receiving and do get real value from. The only emails that are annoying are ones that don’t pertain to you or your situation and needs. And as someone who sends them myself, I can assure you that we absolutely want you to unsubscribe if that’s the case. Nobody wants to annoy you with their business emails!

It’s tempting to feel like you’re done after the email you crafted is delivered to your email list, but it’s really just the beginning. Bottom line: Your email marketing campaign isn’t done when you hit send. Spend some time seeing what your customers or readers like and what they’re interested in – which products they look at or buy, which links they’re clicking on, which articles they’re reading, and so forth. Keep giving them the kind of information they want. If you’re not paying attention to the people reading your emails, then your email marketing won’t be successful.
Subject line. What does better for you, emails with lots of information in the subject line or those with just a bit? If you have 200 addresses or more on your email list, A/B split testing can help you analyze two different subject lines for the exact same post to see which one gets a better response. There may be specific subject lines for your list that you’d like to test as well.
Integration – Companies can not just rely on one method of marketing, nor can they rely on several methods of differentiated marketing. Instead, best marketing practices utilise integrated marketing communication (IMC) where all aspects of their promotion work together to create a whole. Email marketing must be including here, therefore your emails must carry the same image and message as your entire operations. Even the timing of the campaign must work in with other aspects of your marketing mix.
Think about mobile. If a campaign doesn't show up on mobile devices, it's not going to perform very well. Everything you send should be mobile-friendly. Check out ReturnPath's "Email in Motion" infographic for some data that might affect the way you design your emails. One of the highlights: According to the study, 63 percent of Americans and 41 percent of Europeans would either close or delete an email that's not optimized for mobile. Might be time to start using a responsive template.
It’s tempting to feel like you’re done after the email you crafted is delivered to your email list, but it’s really just the beginning. Bottom line: Your email marketing campaign isn’t done when you hit send. Spend some time seeing what your customers or readers like and what they’re interested in – which products they look at or buy, which links they’re clicking on, which articles they’re reading, and so forth. Keep giving them the kind of information they want. If you’re not paying attention to the people reading your emails, then your email marketing won’t be successful.
A standard best practice is to first segment out your recipients who consistently have low engagement rates and then send them a “winback” email asking them if they’re still interested in receiving your email. (Some vendors will include a special offer or discount in this campaign.) If your recipient does not re-opt-in, it’s time to remove them from your list.
Break the Spam Laws: We’re no longer in the wild west when it comes to email communications. Congress passed the CAN-SPAM Act in 2003, and this law outlines several restrictions that apply to email marketing. The Federal Trade Commission, who is responsible for enforcing these laws, has outlined a compliance guide for businesses that you can find here. Some highlights include not using misleading or false information, including a valid postal address and promptly honoring opt outs. If you email any prospects in Canada too, you should also note the anti-spam laws there, which were updated in January 2015. You can learn more about Canada’s anti-spam laws here.
It’s important for all marketers to fit their email marketing service into a budget. That's why at EmailOctopus we have the cheapest pricing plans and for small-scale users, an absolutely free plan. We’re the cheapest email marketing company out there, making us the best way to reach your subscribers. Don’t believe us? Compare our prices to our competitors below.
Now that you’ve finished reading this guide you have the email marketing tools you need to start experimenting. After all, the best way to learn anything in ecommerce is by doing. Rest assured that email marketing will offer you one of the best ROIs of any channel, so you don’t have a ton to lose as you try out different email marketing strategies. If you find that you have more specific questions after you start, note that there are endless lists compiled with all kinds of email marketing tips available online, including on our blog. All these helpful resources combined with a bit of determination and creativity, you’re already poised for success.
If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro.

A significant element of email marketing is relationship. Does a recipient trust you? Does a recipient even know who you are? When an email jumps the gun by forcing familiarity too soon, the personalization comes across as skeevy. Intimacy is earned in real life, and it would appear to be the same way with email. Take this example from my inbox; no one has called me lowercase kevan l lee in years.


Subject matter. Are there specific topics people gravitate towards? Look at the open rate on your emails to see if there are any surprises. In some industries, people are always asking about a specific topic, but the open rate for emails addressing it is low. Sometimes people think they’re interested (or not interested) in reading information about certain topics, but the data shows otherwise. Keep an eye on which types of emails are read most often, and which aren’t, so you can modify the subjects you cover appropriately. Your readers may even change their interests and preferences over time.


Tracking your email bounce rate: This is one of the most important metrics you need to monitor to ensure you maintain a good reputation. Bounce rates are dependent on the quality of your mailing list. Old and invalid emails that bounce should not be used anymore. Your email marketing service provider will help you to identify these faulty emails and maintain a lower bounce rate.


Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.


When you go out the first way, it becomes a steep learning curve. You should answer questions like how a website is made. Which products should you promote? How do you attract visitors to your website? When visitors come to your website, how can you convert these visits into sales? I always suggest you to find affiliate programs that have personal advisors who can help you make more money.

Think about the information that pertains to your customers’ interests, desires, and needs. That could be colorful, opinionated commentary on your industry, original content, sharing resources like software and books or simply things you think are cool. Whatever it is, though, make sure it’s tailored to your brand and the unique offerings and benefits of working with you, as well as the issues you deal with, and the problems you solve in your industry.
Address subscribers by name. Personalized emails are more successful. Buffer also suggests to personalize your emails based on need by sending emails that meet different user expectations. This makes them more targeted and more likely to be successful. Some studies show that educating and segmenting your audience will boost your click through rate on emails by up to 50%.
Whether you are an affiliate marketer, or do affiliate email marketing as a side-business to complement your income and your current services, it is in your best interest to find the highest-converting programs to promote. Essentially, market research requires your investing time, energy and effort in discovering what is a win-win solution both for your client and your reputation, as well as your income.
Requiring your recipients to expressly opt-in to receive your email communication is permission marketing 101 (see P below for more on permission marketing). Providing an unchecked box as part of the sign-up flow that people must click in order to opt-in to receive emails cultivates an engaged list of subscribers who will be excited to receive your email.

Digital marketing is a sophisticated approach that businesses have to take into consideration to succeed online. Due to the development of different technologies, customers have shifted their attention to other devices, and to other forms of communication. It has forced businesses to rely on social media marketing, content creation, PPC campaigns, and email marketing.
These metrics give you a high-level overview of how your subscribers are interacting with your campaigns and allow you to compare the success of one campaign to another. If you want to go deeper and see the exact people who opened and clicked your campaign, what links they clicked, etc. you can do so by choosing some of the other reports from the right hand side menu.
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