It doesn’t make sense to send the exact same content to everyone on your email list. Your audience is likely to have varied interest, so the same generic email likely won’t appeal to everyone. Given the rise of data driven marketing, you have a lot of information at your fingertips. You can separate your email lists into different groups based on a variety of factors. For example, you could separate your lists by age range or geographical area. Then you can use dynamic content to appeal to those audiences more specifically. This personalizes your emails, which makes your readers more likely to click through.
Rob, you don’t say who ‘booted’ you from using it. A significant GDPR factor is non-profits having to consent/re-consent those on established email lists and experiencing significant proportions of lists being lost because people miss the notifications or are too busy to fill in yet more forms. However, I have found a few using a ‘one-touch’ re-subscription button that takes immediate effect, without the recipient having to do anything else. It would appear that the re-subscription rate is higher, the easier it is to activate. On enquiry, I was told that they were using mail chimp for this.
3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
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Aweber is another favorite tool that is aimed at small and mid-sized businesses. It also packs an enormous amount of features, making it an outstanding email management software tool. Automation, tracking and template building are all easy to perform with this tool, earning it a place on this shortlist. It can also be easily integrated into all types of websites.
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Unlike regular campaigns, an automation is a targeted email or series of emails that you can set and forget. From welcoming new subscribers to following up with a customer after a purchase to rewarding your customers with a special incentive, automation helps you streamline your communications with customers so you have more time to focus on creating content and increasing ROI. Plus, you can design, send, and track order notifications to update customers on purchases they made from your store.

Even though you’re creating beautiful and engaging email campaigns, some recipients may still want to unsubscribe—the inbox is a noisy place! Although setting up an unsubscribe group or option might be considered a minor step, failing to ensure a way for your recipients to unsubscribe from your email marketing campaigns can cause disastrous consequences for deliverability and your sender reputation if you ignore them.
So, despite spending most of their time actually making their products, tending to their herd of goats, and somehow managing to run an eight-child household (seriously, bravo), Jim and PJ also manage to operate highly successful email marketing campaigns that offer their customers genuine value while keeping things simple – all without a formal marketing department in sight.
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If you’re new to this, you’re definitely going to face some personal resistance. After all, even if you have no hang-ups pestering people in their inbox, you’re still going to be putting your ideas and thoughts out into the world and that can be scary. We all hope that our content will be coherent, useful, not invasive or annoying and please god never offensive to anyone! For anyone who is not seasoned in the arena of public opinion, critique and criticism, putting yourself  “out there” in those first few articles or emails will be nerve-racking.
Wow, Jeff! Fantastic article. Lots of great info to refer back on. You first came to my attention through the Profit Academy coaching & I sought your website from there. I love your very personal writing style. It is obvious that you are passionate about your work and care about people. You share top grade knowledge without the fluff. It is a powerful combination and why I listen when you speak. Thank you for gifting us the benefit of your insight.
For years, I’ve focused on giving the branding and small business insights I’ve gathered through my own experiences in my articles, knowing that as I build fans and a bigger audience, more work will flow in my direction. Year after year, my content continues to get better and more focused on the benefits my business offers to clients and in turn my audience gets bigger too. It takes time, but the perseverance is worth it.
So whatever personal hang-ups you have about being on someone’s list, or potential customers being on yours, it’s time to get over them. Because, in the end, if you’re giving someone what they want, those people will read every single word you send their way and still want more. And that is one of the best ways to build long-term relationships with future clients, exponentially growing your business over time.  
Focus on the reader first. You should always write your emails to address the needs of your subscribers, not yours. Offer ways to solve their problems, don’t simply talk about your products and how great they are. (This is a part that so many companies get wrong.) Ask yourself, what are the biggest pain points/struggles for my subscribers? How can I solve their current problem in this email?
Email Marketing is actually the rock-solid way of promoting a business by sending emails and newsletters. When marketers wish to connect with their target audiences in a conversion driven manner by using some personalized means, they prefer using Email Marketing. It is very powerful in establishing a connection with your prospects and ensuring revenues back to the business in the most cost-effective way possible. According to Wikipedia-
First of all, BuzzFeed has awesome subject lines and preview text. They are always short and punchy -- which fits in perfectly with the rest of BuzzFeed's content. I especially love how the preview text will accompany the subject line. For example, if the subject line is a question, the preview text is the answer. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it:
For example, if you see that the majority of your signups are being generated from forms you’ve shared on Facebook and Twitter, then you might want to focus on connecting with your customers—and potential customers—through social media. You can even create segments to target people who joined your list through a specific method, whether it’s an integration like Facebook, an app like Mailchimp Subscribe, an e-commerce integration, or a hosted form. And if there’s a specific page on your website you want to track signups from, you can add a hidden field to your embedded form and place it on multiple pages.
Send Your Emails Without Testing: How do your emails look when your prospects or customers receive them? Does the design look the way it’s supposed to (on all screen sizes, assuming you’ve used a responsive design)? Is the sender correct? Do all the links work properly? Do you have any typos? These are all things you need to double check before sending your emails to prospects, and in order to do that you need to send test emails. Along the same lines, be sure to double, even triple, check your recipient list before hitting send. We all make mistakes, it’s inevitable, but if you have to send that apology email too often, it doesn’t look good.
As you consider building your own email list and sending periodic emails to engage potential clients, think about this: How do you feel about the emails you get that you do enjoy? Can you be that for someone else? Of course, you can! I stay subscribed to a handful of email lists that give me consistent value—personally and in business. Many are from people who inspire me from what they do. These are people I like being reminded of and thinking about once in a while for inspiration and motivation.

Finding products and services to promote as an affiliate is an incredibly straightforward process. There are several large advertising networks that focus exclusively on creating affiliate relationships between advertisers and publishers. These affiliate networks will handle any necessary paperwork, provide banners and other creative to use on your website, serve as an intermediary in the relationship and make sure that you get paid for your efforts.
Among the obstacles a small business or online seller has to face is finding a cost-efficient way to market their brand to a wider audience. That’s where email marketing comes in. Whether it’s your grand opening or your company is already well-established, an effective email marketing plan is key to promoting and growing your business, increasing revenue, and selling more stuff.
Mailchimp makes it easy to design beautiful, personalized email campaigns and automations so you can build and strengthen your relationships with potential and existing customers. And with your online store connected, you’ll collect helpful e-commerce data for your customers—like order history, how much they spent, and whether they’re first-time or repeating customers—so you can send targeted campaigns that direct traffic back to your store and generate more sales.
When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget.
Email marketing should be a component of any good digital strategy. While email marketing isn’t necessarily complicated, it can be incredibly time consuming. Email marketing campaigns require a good it of forethought and quite a bit of setup. There are a lot of good tools out there to help you set up and manage your email marketing campaigns. However, your email marketing strategy will still require significant time and effort on your part. If you’re interested in embarking on an email marketing strategy, consider hiring a professional email marketing company. Not only can a team of digital marketing specialists create awesome email campaigns for your business, they can also interpret the resulting data for you. Plus, they can ensure that your email marketing campaigns work with all of your digital marketing efforts.
To avoid having your customers lose interest, we do recommend sending a newsletter more than once per month. According to the Direct Marketing Association, most companies send promotional email campaigns 2-3 times per month. To fully take advantage of email marketing, however, you should still be conservative with how frequently you send your campaigns. If you create campaigns where emails are sent every day, for example, this might cause your unsubscribe rate to increase.
If you’ve been following along from the beginning, you have now learned how to grow your email list to epic proportions, you’ve segmented your list so that your emails are highly relevant to each individual subscriber, and you’ve learned how to send amazingly effective emails that have a high open-rate. Now you are ready to automate the process and turn your campaigns into money-making machines!