What if you used an autoresponder instead? That way you could create two, three, even ten email messages all at once. One blog post per email works well. Then schedule each message in the autoresponder to go out every seven days. Viola. You now have what looks like a weekly newsletter, but is actually an autoresponder. And you now have a lot more free time.
In addition to linking to Letter Shoppe's designs (available on merchandise that is ultimately sold by Redbubble), the email campaign includes an endearing quote by the Featured Artist: "Never compromise on your values, and only do work you want to get more of." Redbubble's customers are likely to agree -- and open other emails in this campaign for more inspiring quotes.
Integration – Companies can not just rely on one method of marketing, nor can they rely on several methods of differentiated marketing. Instead, best marketing practices utilise integrated marketing communication (IMC) where all aspects of their promotion work together to create a whole. Email marketing must be including here, therefore your emails must carry the same image and message as your entire operations. Even the timing of the campaign must work in with other aspects of your marketing mix.
With the continuing rise of social media clutter, email marketing campaigns are becoming even more integral to any marketing strategy, no matter how big or small your company. Marketing Land reports that 77 percent of consumers prefer to receive permission-based emails rather than any other form of marketing communication. Email marketing campaigns provide the perfect opportunity to communicate your brand image, build relationships with (potential) customers, generate leads, increase web traffic, and gather important data. As essential as these marketing efforts are, many email campaigns are a miss. This article will provide you with a step-by-step guide to making any email marketing campaign a hit.
Every entrepreneur understands the importance of driving traffic, getting traction, and achieving enough reach to be successful online. But starting an affiliate program can be very expensive. So how to increase conversions and succeed in online business with a lower cost per acquisition? Choose GetResponse for comprehensive, cost-effective solutions that increase performance, generate more conversions, and ultimately — drive more sales.

Depending on the products or services that your company offers, a newsletter could be a great fit. This is an especially good type of email campaign if you frequently publish blog posts or other informative articles. Your newsletter could simply be a roundup of your current content. People aren’t likely to read a word heavy email though. Email newsletters should be visually appealing.  Include concise headlines with a brief description of the article along with a pretty graphic.  Also include a clear call to action link for the recipient to read more. This allows you to include multiple pieces of content in order to appeal to a wider audience but without overwhelming the reader.
Make it easy to unsubscribe – Sure you don’t want to actively encourage people to leave your list after you’ve worked so hard to sign them up, but if you make it difficult, complicated, or hide unsubscribe options, not only will you lose them mentally but instead of unsubscribing they’ll probably report you as spam. And make sure your process unsubscribes within a week (most email services do it automatically).
Promote your email sign-up on your website, blog, landing pages, “thank you” pages (after users have filled out a form), as well as at any live events. Most importantly, communicate what they are signing up for when they submit their email address. Building your subscriber lists the right way will ensure that email engagement remains high and your emails get in front of the eyes that matter.
To summarize, consistent email communication empowers you to build strong relationships with your audience, but it’s important to strike the right balance when it comes to the frequency of the emails you send in your campaign. Include relationship building as part of your email marketing strategy by seeking to make your customers feel like they’re getting to know your brand better with each email.
Email marketing is a valuable and inexpensive way for small-business owners to promote brand awareness. It allows them to reach out to past customers, introduce themselves to future ones and provide people with special offers. Email marketing also provides an opportunity to build a solid relationship with a customer. Generating effective content is only one piece of the puzzle – there are things you should and shouldn’t do when interacting with people via email. It's important to send people emails that are relevant to them, and great care should be taken to avoid spamming. Creating and maintaining solid email lists will help you with these goals. Keeping these things in mind can help you create successful email marketing campaigns.

In addition to linking to Letter Shoppe's designs (available on merchandise that is ultimately sold by Redbubble), the email campaign includes an endearing quote by the Featured Artist: "Never compromise on your values, and only do work you want to get more of." Redbubble's customers are likely to agree -- and open other emails in this campaign for more inspiring quotes.
Think about the information that pertains to your customers’ interests, desires, and needs. That could be colorful, opinionated commentary on your industry, original content, sharing resources like software and books or simply things you think are cool. Whatever it is, though, make sure it’s tailored to your brand and the unique offerings and benefits of working with you, as well as the issues you deal with, and the problems you solve in your industry.
Be Transparent – You should always disclose to your subscribers if you are receiving a commission for promoting a product or service for honesty, transparency and even legal reasons. In the United States, the FTC requires that you disclose any payment that you receive for endorsing a product or service. You can read the FTC’s endorsement guidelines at http://1.usa.gov/1FRMynQ.
Third, successful affiliate marketers measure beyond just money. How will you know that you’ve become a successful affiliate marketer? The number cruncher in you may raise your hand and say, “When I make X dollars per month every month for a number of years.” Hard to argue with that, since making money online is a strong motivator. However, why not measure success by the number of lives you touch in a positive fashion by introducing them to your affiliate products? Chances are that the money will follow…

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Second, they are persistent when putting together a campaign, but wise enough to know when to let it go and move on to other things. The best marketers use tools to measure and evaluate their performances and are open to criticism and suggestions from subscribers and colleagues. Never get discouraged if your great idea for a marketing idea fails, simply move on to the next one.

A (potential) customer has subscribed, now what? The first follow-up email the (potential) customer receives after signing up is crucial to the success of your email marketing campaign. Using the email service provider you have selected (i.e. MailChimp, Constant Contact, GetResponse etc.), employ the autoresponder sequence for this immediate follow-up email. This email should include an introduction to the company, as well as specify what you plan on doing with your new subscriber’s email address. For more specific directions, look over Mailify’s infographic outlining the 10 ingredients you need to craft the perfect newsletter.
Forget About Mobile: Perhaps one of the biggest mistakes you can make in email marketing is forgetting about mobile. If you’re only optimizing your emails for laptops and desktops, you’re missing out on a huge audience. Recent data reveals that one-third of marketers say their emails are read on mobile devices at least 50% of the time, and if your emails aren’t designed with these smaller screens in mind, their effectiveness will diminish rapidly. The best way to go is with a responsive design, that way you cover all screen sizes from phone to phablet to tablet to large external monitors (the same data finds that responsive design can increase email clicks by 130%).
Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, […]
No matter how effective the subject line you’ll always have subscribers who don’t open it for a variety of reasons. Send your email again specifically targeting a list segment of those who didn’t open the first time around. Not only is this a second chance in case they just missed the first email, it’s another opportunity to further split test subject lines as well as send times.
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