Buy Lists: While buying email lists might seem like a quick and easy way to expand your reach, you definitely do not get the bang for your buck for which you’re looking. Buying email lists can not only negatively impact the standing of your domain and the deliverability of your emails, but you’ll also find out that these are not quality lists. Email marketing is most effective when you deliver a relevant, helpful message to people who have at least some familiarity with your brand and have asked to receive that information. When you buy lists, the people you email likely don’t have any familiarity with your brand and have not asked for you to communicate with them. Additionally, because you likely know very little about them, it’s difficult to ensure you’re sending relevant communications.
Create valuable content – This point probably suffers from a bit of overuse but it can’t be stressed enough, particularly when you have a commercial overtone. Some successful email marketers will only send a sales email every 4th or 5th email – the rest will just be useful content that they give away for free. When promoting ClickBank products this should be easy, since you quite likely have good information on the niche from the merchant, PLR content, or your own research. This can easily be packaged into an email to give your readers value.
There are many ways to measure the success of an email campaign. It’s important to choose which metrics you want to measure against before you send and consistently monitor them with each send so you can track your improvements. SendGrid helps you track nine unique metrics with our Event Webhook. Learn more about our Event Webhook in our Event Webhook Guide.

Get into the mind of your customers and ask yourself: What do they want to receive in their inbox? What will they get in return for giving you their email address? What is your call to action? Make sure you communicate “what’s in it for them;” be as specific as possible, so your customers know what they are signing up for. You do not want them to be disappointed once the emails start coming in. In other words, consider the value you are providing. For example:


To summarize some of the key points from this article, remember to put some extra thought into your CTA buttons and subject lines. Be sure not to clutter the email with too much text, and be strategic about the frequency with which you appear in your customers’ inboxes. Using an email service provider like MadMimi or MailChimp will help you keep all this stuff straight whilst also providing you with some great templates for busting out killer email campaigns. What’s more, is that they will help to synthesize data about how well your campaigns are performing. Take special note of things like open, click, bounce, and unsubscribe rates when trying to make sense of a campaign’s performance.
[two_third]A simple web search on online marketing can present you with a dizzying array of often contradictory information on the best way to market to your readers. The thing is, there’s no one approach that works for every business, let alone each specific group of people. And since nobody can offer you the perfect blueprint for your unique email list, the most important thing is to test. You’ll want to analyze your data from time to time, with a special look at the following:[/two_third]
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Updating your subscriber list is an endless task. It will continuously include some stale addresses because people tend to switch their emails often for myriad reasons including changes in jobs and family names. They might also simply lose interest after a few months of being subscribed. Always remember that a smaller email list of quality addresses is better than a large one with a high bounce rate. In fact, even Hubspot deleted 250K subscribers from their own email list for the sake of better deliverability rates.
Ultimately, the goal of your email campaigns is to convert your email leads into buying customers. This means that your recipients need to open your email, and then they need to click on the call to action. You want to make this as easy as possible. Given that a majority of people are now using mobile devices to access the internet, make sure that your email templates are mobile optimized. This ensures that the images and text remain readable. They will also display proportionately. Mobile optimization is especially important for your call to action. If it doesn’t display correctly, then readers won’t click on it.
There's a fine line between sending email message to your customers so often they're tempted to unsubscribe, and sending them so infrequently they forget who you are. A weekly newsletter is usually sufficient, and because it contains more than one item, you can communicate everything you need to in one email. Write a subject line that highlights something special in your newsletter and makes people want to read it, such as news of a sale. If you have a very special promotion or event coming up, send a separate email but limit those to once or twice a month.
There are many ways to measure the success of an email campaign. It’s important to choose which metrics you want to measure against before you send and consistently monitor them with each send so you can track your improvements. SendGrid helps you track nine unique metrics with our Event Webhook. Learn more about our Event Webhook in our Event Webhook Guide.
Email marketing is a valuable and inexpensive way for small-business owners to promote brand awareness. It allows them to reach out to past customers, introduce themselves to future ones and provide people with special offers. Email marketing also provides an opportunity to build a solid relationship with a customer. Generating effective content is only one piece of the puzzle – there are things you should and shouldn’t do when interacting with people via email. It's important to send people emails that are relevant to them, and great care should be taken to avoid spamming. Creating and maintaining solid email lists will help you with these goals. Keeping these things in mind can help you create successful email marketing campaigns.
There are thousands of companies that will pay you commissions for any sales that you generate on their behalf, an arrangement known in the online business world as affiliate marketing. Promoting other companies’ products and services to your mailing list can be an extremely effective way to generate revenue if you can find a product or a service that is a great match for your audience. Even if your company produces its own products and services, you should still consider promoting other companies’ products because you can only talk about your products so much before your audience gets sick of hearing about them.
Choose what type of emails you plan to send to your subscribers. A simple text message takes up very little of your readers' time and can offer something of value such as the announcement of a sale or a coupon. An email newsletter is an effective form of marketing that can build brand loyalty by offering relevant industry information as well as news about your company. If you maintain a company blog, offer the first paragraph of new posts in a newsletter with a link to the website. Include promotions, sales and non-selling information, such as short bios of company staff or polls about an aspect of your industry.
If you’ve been following along from the beginning, you have now learned how to grow your email list to epic proportions, you’ve segmented your list so that your emails are highly relevant to each individual subscriber, and you’ve learned how to send amazingly effective emails that have a high open-rate. Now you are ready to automate the process and turn your campaigns into money-making machines!
Whatever form your newsletter takes, know it’s just one of many touchpoints. But it’s the most direct way to speak to the people who may be your clients someday consistently with no marginal cost. Focus on delivering value to them—even if there’s only 10 of them at first. For most service businesses just two or three new clients for the year is such a big payoff that nurturing a small list of interested subscribers thoughtfully is completely worth it. However, if you sell low cost products then quantity is important and building a huge list would be your goal.    
Use personalization. Personalizing the content of your emails (depending on your segment from Chapter 3) will make it infinitely more relevant and valuable to them. Personalization is so much more than inserting your subscriber’s first name into the email. You need to tailor the actual content of the email to address their needs. For instance, an online retailer will find it much more valuable to read an email with the subject line, “How to build backlinks to your eCommerce store” than just a generic subject line, “How to build backlinks.”
If you’ve clicked this article it’s probably because you’re asking yourself, “What is email marketing?” On the other hand, perhaps you already know what it is but are wondering the advantages of using the email marketing channel. Maybe you simply want to gain some useful email marketing tips to help boost your existing campaign. No matter which stage you are in with regard to email marketing, this channel can do wonders in boosting sales and increasing traffic to your site. This handy guide is filled with email marketing tools that will help you achieve your desired results.
Knowing your Email Marketing goal is the first step to run a successful Email Marketing Campaign, as this will guide you to understand the type of campaigns you should opt for, who your target audiences should be, what type of content you should include and the best ways through which you can gauge the performance of your Email Marketing Campaign. The most important thing about your Email Marketing goals is to let it stay aligned with the KPI and wider marketing goals of your company.
In this section of our email marketing guide, we’ll look how you can add interactive elements to your emails. To maintain your audience’s interest, use these in your email marketing strategy. Nowadays, technology allows you to send videos, animated GIFS, and more right inside the body of the email. These extra details bring spectacular results. For instance, email marketers claim that after embedding a video into emails, the click-through rate increases by 55% and the conversion rate increases by 24%.
It’s hard not to take the unsubscribes personally at first, especially for service-based business owners pouring their heart and soul into content. When you see people leave your list while you’re still trying to gain confidence and footing, it’s demoralizing. But it also doesn’t matter at all. In fact, it’s great. The people leaving aren’t right for you anyway, so they’re really doing you a favor.
Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, […]
A (potential) customer has subscribed, now what? The first follow-up email the (potential) customer receives after signing up is crucial to the success of your email marketing campaign. Using the email service provider you have selected (i.e. MailChimp, Constant Contact, GetResponse etc.), employ the autoresponder sequence for this immediate follow-up email. This email should include an introduction to the company, as well as specify what you plan on doing with your new subscriber’s email address. For more specific directions, look over Mailify’s infographic outlining the 10 ingredients you need to craft the perfect newsletter.
Email marketing has the highest conversion rates of any marketing channel. In fact, sixty-six percent of online consumers made a purchase after receiving an email marketing message — which is more than social and direct mail, according to the Data & Marketing Association. And transactions from email are three times more profitable than those made on social media, reports the global management consulting firm McKinsey & Company.
Now that you’ve finished reading this guide you have the email marketing tools you need to start experimenting. After all, the best way to learn anything in ecommerce is by doing. Rest assured that email marketing will offer you one of the best ROIs of any channel, so you don’t have a ton to lose as you try out different email marketing strategies. If you find that you have more specific questions after you start, note that there are endless lists compiled with all kinds of email marketing tips available online, including on our blog. All these helpful resources combined with a bit of determination and creativity, you’re already poised for success.
Now that you know who you’re writing to, it’s time to think about your content. What do you want to say to your audience? You’ll want to send emails with purpose, that really speak to your subscribers, so always keep in mind what they signed up for. It might be helpful to outline some general content types you can include in your campaigns, so you can refer to it when designing your emails.

So whatever personal hang-ups you have about being on someone’s list, or potential customers being on yours, it’s time to get over them. Because, in the end, if you’re giving someone what they want, those people will read every single word you send their way and still want more. And that is one of the best ways to build long-term relationships with future clients, exponentially growing your business over time.  
These metrics give you a high-level overview of how your subscribers are interacting with your campaigns and allow you to compare the success of one campaign to another. If you want to go deeper and see the exact people who opened and clicked your campaign, what links they clicked, etc. you can do so by choosing some of the other reports from the right hand side menu.
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