Segment Your Lists: You don’t want to send every single email to everyone in your database. If you did that, you’d likely have to send very general emails and even then would still need to worry about making them relevant to all recipients. In order to ensure relevancy, you need to segment your lists. This practice can go a long way toward helping you reach the goal of delivering the right message to the right person at the right time.
Second, they are persistent when putting together a campaign, but wise enough to know when to let it go and move on to other things. The best marketers use tools to measure and evaluate their performances and are open to criticism and suggestions from subscribers and colleagues. Never get discouraged if your great idea for a marketing idea fails, simply move on to the next one.
As the primary driver of customer acquisition, email marketing can yield the highest ROI of all your marketing channels. Keeping up-to-date on email marketing best practices enables you to continually improve your program and reap a growing return on investment. But that can be easier said than done if you’re also responsible for maintaining the day-to-day details of your company’s email program.
It’s tempting to feel like you’re done after the email you crafted is delivered to your email list, but it’s really just the beginning. Bottom line: Your email marketing campaign isn’t done when you hit send. Spend some time seeing what your customers or readers like and what they’re interested in – which products they look at or buy, which links they’re clicking on, which articles they’re reading, and so forth. Keep giving them the kind of information they want. If you’re not paying attention to the people reading your emails, then your email marketing won’t be successful.
As soon as they’re added to your list, subscribers start providing a lot of useful information about their interests and buying behavior. With our signup forms, you can customize fields to collect everything from age and gender to interests and subscription preferences. Maybe you have customers who are only interested in receiving emails when there’s a sale on a specific group of products, or subscribers who would prefer biweekly updates to weekly ones.
Send an abandoned cart email or series of emails. These are highly personalized emails that are sent automatically after a customer abandons his or her shopping cart. This email includes the abandoned items with images, prices and descriptions. Abandoned cart emails hold great potential for recovering lost revenue so this automated workflow can truly be invaluable! Check these examples of successful abandoned cart emails for some inspiration.
Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.
In a post at the MailChimp blog, Goat Milk Stuff cofounder PJ Jonas said that while she and her husband Jim (and their eight children, who also help run the company) diligently collected emails during trade shows, they wanted to expand without compromising their business’ approachable, family-friendly values. Surprisingly, email marketing allowed them to do both.
Seriously, the most valuable advice given to me as an affiliate marketer – and that is being moved forward to you today – is to respect your audience at all times. They are making you part of their lives and are prepared to put money into your pocket. In exchange, it is your duty to give them meaningful content that addresses their wants and needs and follow up with affiliate offers that meet these objectives. Do this and you'll have all the success as an affiliate marketer you've ever dreamed of.
With the continuing rise of social media clutter, email marketing campaigns are becoming even more integral to any marketing strategy, no matter how big or small your company. Marketing Land reports that 77 percent of consumers prefer to receive permission-based emails rather than any other form of marketing communication. Email marketing campaigns provide the perfect opportunity to communicate your brand image, build relationships with (potential) customers, generate leads, increase web traffic, and gather important data. As essential as these marketing efforts are, many email campaigns are a miss. This article will provide you with a step-by-step guide to making any email marketing campaign a hit.
Only send email if you have something to say. This one seems obvious, but too many companies start email newsletters with no plan and nothing to say. Email is simply a way to publish content—the content itself has to come first. Before starting a newsletter, make sure it's a sustainable commitment that will help you achieve your business goals. Otherwise, you'll be wasting your subscribers' time and your own time. Ask yourself: What's the goal for this kind of communication? What do we have to say? How will we measure success? Send thoughtful newsletters, and keep the focus on your company's message.
In order for the email campaign to be effective, however, you need to always have something interesting to say and at the same time, something of value to give. You should think about discounts for new clients, new services, free services and so on. If you are willing to give away some things, your customers may also return your favors. For example, CMI is sending a daily newsletter with their newest blog post. In this way they connect with me every time they have something new to share.
Not sure how often to send email? It’s better to start small, emailing subscribers once or twice a month, or more often if that is what you offered when they signed up. It’s important to only send what you promised. If you need to increase the frequency later, or during a busy season like the winter holidays, you can email your subscribers and let them know in advance what to expect. A word of warning: Don’t add anyone to your email list without their permission. If they’ve entered a contest or drawing or you’ve gotten their business card, make sure to drop them a line to ask if they want to be on your email list – instead of adding them directly.
As you consider building your own email list and sending periodic emails to engage potential clients, think about this: How do you feel about the emails you get that you do enjoy? Can you be that for someone else? Of course, you can! I stay subscribed to a handful of email lists that give me consistent value—personally and in business. Many are from people who inspire me from what they do. These are people I like being reminded of and thinking about once in a while for inspiration and motivation.
First of all, BuzzFeed has awesome subject lines and preview text. They are always short and punchy -- which fits in perfectly with the rest of BuzzFeed's content. I especially love how the preview text will accompany the subject line. For example, if the subject line is a question, the preview text is the answer. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it:
This truly intuitive dashboard doesn’t just tell you about open rates, click rates and other basics. GetResponse has created a customizable experience where you decide what you need to see. You can compare the effectiveness of one email against another, watch a map that shows your subscribers receiving and opening your emails in real-time or check for weak points in your autoresponders.
Mobile readiness: In 2016, 55% of all emails were opened on mobile devices, so a responsive, mobile friendly email format is crucial for your email marketing campaigns. Using responsive email templates that adapt to the subscriber’s screen size will ensure that your subscribers will see exactly what you want them to see. When you’re looking for email marketing tools for your business, pay attention to the usability, interactivity, and formatting the email service providers are able to offer in their email templates.
Don’t set yourself up for failure on your next email campaign—create a checklist of all the important steps you need to consider before pressing “send.” These might include checking your image to text ratio, ensuring you have a text version to support your HTML email, having your copy proofread, and testing to see how your email renders on various clients and browsers.
Why does email list segmentation matter? We know that beyond relevancy, list segmentation is important from a revenue perspective. Data from the DMA indicates that segmented and targeted emails generate 58% of all email revenue. On top of this, our research found that marketers who used segmented campaigns noted as much as a 76% increase in revenue–and more than 76% of marketers say basic segmentation is part of their email marketing strategy.