They want to hear from you, this is the main reason they signed up for your newsletter in the first place. However, they don’t want to hear from you daily, neither to receive the same email with the same campaign, over and over again. If you had good returns from a campaign, start a new one. Old information will not get you the same results just by sending your newsletter again. In fact, you will end up by annoying all those who read it in the first place.
Send a welcome email or series of emails to new subscribers.These emails earn 9x more money than promotional newsletters, and they turn your subscribers into customers. At this point, 74.4% of customers actually claim they expect to receive a welcome email. Don’t let them down. In this email, show your appreciation for their interest in your store, and offer a discount for their first purchase. See here for more welcome email ideas.
Title. Creating a title is the single most important thing you should focus on. Over time, you should get as creative as possible and test various types of email titles. It is the first thing a user sees, and it should be created to engage the reader and make them open the email. The more engaging your email subject is, the higher the open rates are going to be.
There are many ways to measure the success of an email campaign. It’s important to choose which metrics you want to measure against before you send and consistently monitor them with each send so you can track your improvements. SendGrid helps you track nine unique metrics with our Event Webhook. Learn more about our Event Webhook in our Event Webhook Guide.
Don’t treat them like they are faceless and nameless bags of money. This is where many marketers make mistakes. People like to be treated as people and not as objects. Thus, after a couple of newsletters, use the feedback you receive from your readers and segment your target audience. You don’t have to send the same email to everybody. Give them the impression you listen to their requests and that you are willing to treat them as individuals. Convince them that their opinions count.
The first is a welcome email with 3 key tasks you can accomplish in the software. Three days later, there’s another email asking what you need to get done and encouraging you to start using the product. Two days later, there’s an email talking about the Asana dashboard. The series ends with an email two days later, which highlights the calendar view.
Get familiar with the law – Laws on emailing people vary from one country to another so make sure that you are familiar with the legislation that governs electronic messages. For example, the CAN-SPAM act introduced in the US in 2003 dictates how businesses should follow certain protocols when sending emails to avoid prosecution. The FTC provides a good explanation of what it means for commercial email marketers, such as affiliates.
Let’s face it – most email newsletters are crap. Far too many companies see email newsletters as another way to push sales, even though many people who sign up for a newsletter are not looking to actively make a purchase. This can result in low sign-up volumes, high rates of subscriber abandonment, and “newsletters” that are light on news and heavy on pushy sales tactics.
Email marketing can take many forms, but at its most basic, it consists of sending content directly to your customers’ and potential customers’ inboxes with the aim of increasing sales. Typically, your email list is going to be made up of people who visited your site and provided you with their email addresses. This can happen because they opted to sign up for your newsletter or entered it when making a purchase at your store. There are myriad ways to grow your email list and even more types of emails you can incorporate into your campaign. You can easily manage your email list and coordinate your campaigns through systems like MailChimp and MadMimi. They provide quality templates and make it easy to keep track of multiple email initiatives at once.
As an affiliate, you are drawing people in to your site, then redirecting them off your site in order to make a sale. In the short time they are on your site, you need to capture their email address or you may never see or hear from them again. A pop-up is the best way to do this. GetResponse lets you create pop-ups and lightboxes from within your account. See our post about pop-ups to learn how to make them in your GetResponse account.
Once you know where you stand in terms of campaign performance for your industry, you can start taking steps to improve opens and clicks with tools like A/B Testing. Low open rates, for example, could indicate that your subject lines aren’t enticing people to open your campaigns. Follow our tips for writing an effective subject line to come up with a few variations, then run an A/B test to see which one gets the most opens.
If you’re just getting started with email marketing, your list might be fairly small. That’s okay. Everyone starts somewhere, and you’ll grow your list over time. Just make sure you’re collecting email addresses, and especially that you have an opt-in form on your website, blog and applicable social networks so new people can sign up to join your list.
As soon as they’re added to your list, subscribers start providing a lot of useful information about their interests and buying behavior. With our signup forms, you can customize fields to collect everything from age and gender to interests and subscription preferences. Maybe you have customers who are only interested in receiving emails when there’s a sale on a specific group of products, or subscribers who would prefer biweekly updates to weekly ones.
Garima is a data-driven marketing manager who is buff of Big Data, Digital Marketing & Social Media. Conceiving and executing Digital Marketing Strategies that focus on the audience engagement and acquisition/growth are her strong suits. Writing blogs is something that she holds high for sharing her expertise of which you can get the dividends here, through Digital Vidya blogs.
If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro.
Email truth: people who opted in to receive your email two years, two months, or even two weeks ago, may not be interested in receiving your email anymore. Monitor your engagement metrics on a regular basis and remove unengaged users to help maintain good deliverability. (Hint: Check out R for re-engagement campaigns—they are one of the most effective tools to use to keep your list clean).
Make it easy to unsubscribe – Sure you don’t want to actively encourage people to leave your list after you’ve worked so hard to sign them up, but if you make it difficult, complicated, or hide unsubscribe options, not only will you lose them mentally but instead of unsubscribing they’ll probably report you as spam. And make sure your process unsubscribes within a week (most email services do it automatically).
3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
For instance, you can rely on Facebook in order to reach your customers and fans but we all know how this popular social media platform delivers your messages. Your posts and messages will be visible to just a small percentage of your customers. The numbers increase only if you’re paying for boosts but at the same time if you want to deliver daily news it will cost a lot. At least, it will cost more than an e-mail marketing campaign.
At some point in your email campaigns, even if they once opted into your emails, some recipients may not want to hear from you anymore. That’s ok (and a natural part of the email lifecycle), as long as you have a solid unsubscribe system in place for these users. The ability to unsubscribe from your email program should never be challenging and should be available in one click.
Loved reading this! Which of these would you recommend so that I could set myself reminders on certain clients so that I can follow up with them in the future? I feel like I am doing a lot of extra steps that I might not have to do if I was using an actual marketing software. I am in the very beginning stages of getting my business out there and I would like to follow up with potential clients down the road with an email… is this a possibility or should I just keep using my excel spreadsheet!?
For Campaign Monitor customers, you can either manually upload an existing list (from an Excel file for instance) or you can connect your Campaign Monitor account to the tool where your customer data lives (such as your CRM, accounting, eCommerce tool, and hundreds of others) and automatically sync your customer information into your Campaign Monitor account.