To summarize some of the key points from this article, remember to put some extra thought into your CTA buttons and subject lines. Be sure not to clutter the email with too much text, and be strategic about the frequency with which you appear in your customers’ inboxes. Using an email service provider like MadMimi or MailChimp will help you keep all this stuff straight whilst also providing you with some great templates for busting out killer email campaigns. What’s more, is that they will help to synthesize data about how well your campaigns are performing. Take special note of things like open, click, bounce, and unsubscribe rates when trying to make sense of a campaign’s performance.
For non automated emails and newsletters, you should always resend the same message to everyone who didn't open and or click your last email. This isn't always accurate, because email open tracking doesn't work if someone has images disabled. But doing this usually gets you an extra 20-30% boost. I usually test out a totally new subject line on the resends. You can also rewrite part of the email with a different angle.
Make Content an Afterthought: When you’re executing an email campaign, it’s common (and a best practice) to dedicate a lot of your focus on planning your campaign, segmenting your list and building out the emails. Very often, particularly in nurture campaigns and newsletters, content is a critical component of your emails. As a result, you also need to pay attention to the content that you’ll share in these emails. Strategically mapping your content to your email marketing efforts (and even aligning content creation with campaign planning efforts) is critical to your overall success. If your content is simply an afterthought, it shows.
Buy Lists: While buying email lists might seem like a quick and easy way to expand your reach, you definitely do not get the bang for your buck for which you’re looking. Buying email lists can not only negatively impact the standing of your domain and the deliverability of your emails, but you’ll also find out that these are not quality lists. Email marketing is most effective when you deliver a relevant, helpful message to people who have at least some familiarity with your brand and have asked to receive that information. When you buy lists, the people you email likely don’t have any familiarity with your brand and have not asked for you to communicate with them. Additionally, because you likely know very little about them, it’s difficult to ensure you’re sending relevant communications.
5. Long cookie life. Buyers need time before reaching a purchase decision. We, at Moosend, are aware of this, which is why we grant a longer cookie life. You see, the decision-making process of a lead depends on several factors, such as the stage they are at in terms of acknowledging the need, other psychological factors, seller reputation, and influencer reputation. So, it’s only fair that you, as an influencer, are given enough time while the buyer goes through the purchase process. Enjoy a 60-day cookie period and achieve the maximum commissions possible, with our email marketing affiliate program.
Create different email lists. Keep email addresses organized in spreadsheets and make sure you separate them. At minimum, you should have the emails broken into lists of current customers, past customers and prospective customers. Creating separate email lists allows you to send different emails to the groups, each with their own targeted content. As you go along, you can get more specific with your lists for even better targeting.
Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.
With the continuing rise of social media clutter, email marketing campaigns are becoming even more integral to any marketing strategy, no matter how big or small your company. Marketing Land reports that 77 percent of consumers prefer to receive permission-based emails rather than any other form of marketing communication. Email marketing campaigns provide the perfect opportunity to communicate your brand image, build relationships with (potential) customers, generate leads, increase web traffic, and gather important data. As essential as these marketing efforts are, many email campaigns are a miss. This article will provide you with a step-by-step guide to making any email marketing campaign a hit.
Kick off with a fantastic subject line – Some people have to deal with so many emails that they often make a decision on whether to read an email based on the subject line – so think of it as your one shot at glory. Give them a great reason to read your email, such as “1-day 50% off sale” or “5 reasons why your dog doesn’t listen to you.” The better you know your audience, the more effective your subject lines will be.
Know your spam rules. A lot of innocent people send spam because they didn't know any better. Read up on the CAN-SPAM act to avoid any trouble. Put simply, you're allowed to send bulk email only to people who specifically asked to be on your mailing list. If you collected email addresses for a lunch giveaway or an event invitation, then you don't have permission to send marketing emails unless you made that clear at signup. Include an obvious unsubscribe link in every email, and don't forget to remind subscribers how they got on your list in the first place.
I’d suggest starting with bi-weekly newsletter campaigns, in combination with other email campaigns where you send out emails based on special occasions, which could include Thanksgiving Day, Black Friday, July 4th, or Valentine’s Day. These campaigns usually work better than sending generic promotional emails periodically. People tend to spend their money at holidays, so use those days wisely, and plan your campaign in advance. Here’s a retail calendar for 2017; use it for your planning.
Even if you’re leveraging the marketing efforts of others rather than doing the outreach part yourself initially, you can use those efforts to build a critical asset — an email list of buyers. Once you’ve got that list, optimize your back end with customer behavior data and a multitude of different offers and you can maximize the customer lifetime value of those list members.
It’s important for all marketers to fit their email marketing service into a budget. That's why at EmailOctopus we have the cheapest pricing plans and for small-scale users, an absolutely free plan. We’re the cheapest email marketing company out there, making us the best way to reach your subscribers. Don’t believe us? Compare our prices to our competitors below.
Create an action-oriented goal. Your email should entice and prompt the recipients to take some kind of action. However, action does not necessarily mean getting them to buy something immediately. The goal could be getting them to reply to the email or even just getting them to click a link that brings them to your website. While people do manage to sell in their emails and drop people straight onto a credit card page, you will have more success getting people interested in reading more about your offer.
Send a welcome email and provide an opt-in option. Before you start marketing to someone new, you should first send a welcome email. Introduce the company and let them know what to expect from future emails. Provide an opt-in form that allows them to confirm that they want to receive further emails from you. To give them incentive to opt-in, provide an attractive offer in the welcome email.
Get into the mind of your customers and ask yourself: What do they want to receive in their inbox? What will they get in return for giving you their email address? What is your call to action? Make sure you communicate “what’s in it for them;” be as specific as possible, so your customers know what they are signing up for. You do not want them to be disappointed once the emails start coming in. In other words, consider the value you are providing. For example:
Really helpful content jeff. I love your blog. I was actually thinking of doing a weightloss blog as I have struggled with losing for a long time, and now eventually have diabetics. So I will add things. I might let you look at it and perhaps you would give me your opinion. Another thing, I was promoting an offer over facebook, unfortunatly I never got sales. but this has fired me up. I must use an opt page next time. Then at least I will collect emails.