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Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
Attract the social media followers to your articles – Social media has become very common in our daily lives and more so for the business professionals in order to educate the people about their products and services, which helps you to reach your ultimate goal that you have in your mind. It is understood that as an entrepreneur, your ultimate objective is to make people visit your website and buy the product that is relevant to them. We at B2B Contact Lists help you to achieve these goals.
Integration – Companies can not just rely on one method of marketing, nor can they rely on several methods of differentiated marketing. Instead, best marketing practices utilise integrated marketing communication (IMC) where all aspects of their promotion work together to create a whole. Email marketing must be including here, therefore your emails must carry the same image and message as your entire operations. Even the timing of the campaign must work in with other aspects of your marketing mix.

3. Alignment with your current services. It is important to have a strategy in mind, one that will help you accomplish your goal fast. This is why you should make sure that, first and foremost, any service you choose to promote has something to do with you current offering. For example, if you are a blogger and your following is mainly aspiring bloggers, it makes sense to promote a hosting service or an email marketing platform.
6. Reliable tracking system. Losing track of a referral and losing the commission altogether is a very realistic risk, but you are safe with Moosend. Given that you have invested time in promoting an affiliate deal, offering a reliable click-tracking system is the least a vendor can do to support their partner efforts. Moosend’s choice is GetAmbassador, a top-notch referral marketing software that will track your efforts securely across all channels.
Send Your Emails Without Testing: How do your emails look when your prospects or customers receive them? Does the design look the way it’s supposed to (on all screen sizes, assuming you’ve used a responsive design)? Is the sender correct? Do all the links work properly? Do you have any typos? These are all things you need to double check before sending your emails to prospects, and in order to do that you need to send test emails. Along the same lines, be sure to double, even triple, check your recipient list before hitting send. We all make mistakes, it’s inevitable, but if you have to send that apology email too often, it doesn’t look good.
Before you send out your first marketing message, you need a list of people to send your emails to. Only send your email marketing messages to people who voluntarily sign up to receive them or you might develop a reputation as a spammer -- someone who sends unsolicited and unwanted email. Create a place on your website for people to sign up for communication from you. If you sell products online, include in the checkout process a way for customers to opt in to future emails from your company. Make sure all of your communications include a link that people can click on to unsubscribe from your marketing.
Consistent branding is fundamental to any good digital marketing strategy. You need to have a brand voice that represents your company’s values and culture. Once you’ve developed that identity, you need to keep it consistent across all of your marketing efforts.  That includes all of your email marketing campaigns. Consistent branding keeps your business recognizable to your audience. Plus, it builds trust, which is important for customer loyalty.
Don’t set yourself up for failure on your next email campaign—create a checklist of all the important steps you need to consider before pressing “send.” These might include checking your image to text ratio, ensuring you have a text version to support your HTML email, having your copy proofread, and testing to see how your email renders on various clients and browsers.
Whether you are an affiliate marketer, or do affiliate email marketing as a side-business to complement your income and your current services, it is in your best interest to find the highest-converting programs to promote. Essentially, market research requires your investing time, energy and effort in discovering what is a win-win solution both for your client and your reputation, as well as your income.
There are multiple ways you can capture attention with lead nurturing. It often involves a skillful blend of useful information and some sort of product offer. For example, you could offer your expertise free of charge to solve a prospect’s or customer’s problem, via a regular email newsletter. Or offer something special, like a “flash sale.” Or promise something exclusive, like “pre-launch” access to a new product or service.
Email marketing can take many forms, but at its most basic, it consists of sending content directly to your customers’ and potential customers’ inboxes with the aim of increasing sales. Typically, your email list is going to be made up of people who visited your site and provided you with their email addresses. This can happen because they opted to sign up for your newsletter or entered it when making a purchase at your store. There are myriad ways to grow your email list and even more types of emails you can incorporate into your campaign. You can easily manage your email list and coordinate your campaigns through systems like MailChimp and MadMimi. They provide quality templates and make it easy to keep track of multiple email initiatives at once.
BuzzFeed – The popular news and entertainment website earns revenue by selling advertisements on their site, so the key objective of their marketing team is to drive more traffic. With that in mind, BuzzFeed sends regular email newsletters containing links to stories on their website with the goal of increasing the number of visits they get each month and increasing the amount of revenue they generate.
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