Attract the social media followers to your articles – Social media has become very common in our daily lives and more so for the business professionals in order to educate the people about their products and services, which helps you to reach your ultimate goal that you have in your mind. It is understood that as an entrepreneur, your ultimate objective is to make people visit your website and buy the product that is relevant to them. We at B2B Contact Lists help you to achieve these goals.
As mentioned before, the type of email campaign you send depends entirely on your goals with email. If you’re looking to drive direct sales then sending marketing offer and announcement campaigns are going to return the best results, however if you are simply looking to keep your existing customers up-to-date on the latest projects, products or developments at your company, then sending a regular newsletter is going to be the best way to achieve that.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Fortunately, the answer is no. Most folks – upwards of 95% of Americans – are sales-averse, i.e. they don’t like pitching goods to others AND they don’t like being bombarded with high-pressure sales tactics. However, they are willing to consider offers from people they know, like and trust. This is where you and your subscriber list come in. You might have heard the old saying, "people hate to be sold but they love to buy".
Another common mistake is to only send sales pitches to your readers. “There’s more to sending out an email than putting some pictures of your product and saying, ‘okay, go buy it,’ because people won’t keep looking at the email if you don’t spend a little bit of time writing it,” says Bastian. Instead, post highly valuable content your readers are interested in and which they would benefit from, whether they use your product or not. Things like how-tos, tips and product help are popular types of content.[/two_third]
These can be your current customers, event attendees or even that random stack of business cards you’ve collected over the years. Once you have permission (because, yes, you ALWAYS ask permission!), you’ll have a nice list of people who are already familiar with you and are just waiting to be cultivated through your awesome email marketing campaigns!
Think about mobile. If a campaign doesn't show up on mobile devices, it's not going to perform very well. Everything you send should be mobile-friendly. Check out ReturnPath's "Email in Motion" infographic for some data that might affect the way you design your emails. One of the highlights: According to the study, 63 percent of Americans and 41 percent of Europeans would either close or delete an email that's not optimized for mobile. Might be time to start using a responsive template.
Use it to send new subscribers a “welcome” sequence. This is the message that you send to people right after they subscribe to your email list. It could contain a link to your lead magnet for an easy download, a thank you for subscribing, and maybe a call-to-action to check out your most popular blog posts. Every email list needs a welcome series: don’t miss this chance to “woo” your new subscribers and turn them into loyal fans!
Most people think of email as a simply a tool for communication. We use email on a daily basis to keep in touch with loved ones, communicate with coworkers, and interact with companies when we want to learn more about a product or service. Affiliate marketers can use email to earn money through targeted campaigns, but it isn’t as simple as just sending out a few emails a day. Success through email marketing relies upon a few earning secrets, which we’ll discuss in this post.
The disadvantages of email marketing surround the rejection/spam rate of the emails by the consumers’ email program, negatively affecting the delivery rate of the emails. This has somewhat been eliminated with the idea of “Opt-in” emailing, where the consumer consents to receiving the emails and therefore eliminates the idea of receiving unsolicitated emails – Ideally maintaining emails that are relevant and appropriate to each individual recipient.
No matter what your opinion of mass emails is, I guarantee there are at least a few you actually enjoy receiving and do get real value from. The only emails that are annoying are ones that don’t pertain to you or your situation and needs. And as someone who sends them myself, I can assure you that we absolutely want you to unsubscribe if that’s the case. Nobody wants to annoy you with their business emails!
Sleeknote is a lead generating tool that helps webshops interact with their visitors to increase sales and get more subscribers. Through Sleeknote you can create beautiful lead capture forms, which can provide visitors with how-to guides, exclusive offers or great deals that can convince them to complete a purchase and thereby reduce your abandoned cart rates. On the same time, the webshops will be collecting tons of leads to their email list.
Create different email lists. Keep email addresses organized in spreadsheets and make sure you separate them. At minimum, you should have the emails broken into lists of current customers, past customers and prospective customers. Creating separate email lists allows you to send different emails to the groups, each with their own targeted content. As you go along, you can get more specific with your lists for even better targeting.
Make it shareable. Send content that people want to share, and make it easy for them to do it. Sure, subscribers can forward your campaign to friends, but that's a lot to ask. Include a public link to the web version of your campaign so people can read it outside of their email programs, and consider adding Twitter and Facebook links to your newsletter, so readers can share your content where they're already active. When their friends start sharing and subscribing, you'll know it's working.
Maybe there is someone out there that still likes getting monthly or weekly emails in their inbox with subject lines like “August newsletter: update of company events at blah blah Inc.” However, for most of us the word “newsletter” has become unattractive; devoid of meaning and therefore any value. We don't like the newsletters we receive nor do we get anything out of them so we resist creating our own email marketing campaigns in fear of being that meaningless content dribbling into others inboxes that we dislike so much ourselves.
Break the Spam Laws: We’re no longer in the wild west when it comes to email communications. Congress passed the CAN-SPAM Act in 2003, and this law outlines several restrictions that apply to email marketing. The Federal Trade Commission, who is responsible for enforcing these laws, has outlined a compliance guide for businesses that you can find here. Some highlights include not using misleading or false information, including a valid postal address and promptly honoring opt outs. If you email any prospects in Canada too, you should also note the anti-spam laws there, which were updated in January 2015. You can learn more about Canada’s anti-spam laws here.
You’ll want your messages to be easy to read, no matter what device your readers are on, or how much time they have. Using bullets and subheadings makes your email easy to scan, even, for example, if someone’s quickly checking messages on their phone while taking the subway to work. Also, make sure to break up longer paragraphs into shorter ones to make your material more digestible.
Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.
When it comes to deciding how to craft that perfect subject line, there appears to be really only one area to avoid: the subject line of 60 to 70 characters. Marketers refer to this as the “dead zone” of subject length. According to research by Adestra, which tracked over 900 million emails for its report, there is no increase in either open rate or clickthroughs at this 60-to-70 character length of subject line.
Email Marketing Tools suggested by this Email Marketing Tutorial will help you automate your Email Marketing Campaigns. Such tools help marketers automate the channelization of Email Marketing Campaigns. In Addition, you should opt for these tools to automate scheduling and tracking of your Email Marketing Campaigns. Let us delve into some of the Email Marketing Tools that we find best for Email Marketers-
Email design matters in any successful email marketing campaign. If your emails look terrible, that reflects badly on you, and can make people stop reading. With more people than ever reading emails on mobile devices, it’s important to use a responsive email template so your email resizes automatically whether people are reading it on a phone, tablet, or desktop.
Use it to make sales on autopilot. Creating a sales funnel out of an email autoresponder sequence is a widely adopted strategy used by information marketers, but it can also be used by software companies, eCommerce businesses and service providers. For example, it could consist of a series of educational videos, a sales video and follow-ups to sell your information products. Or, you could create a sequence of free educational emails, and then invite them to a live or recorded webinar where you make an offer. For eCommerce businesses, your sales sequence could include promo offers for products your subscriber has just viewed on your website.
If you are a marketer aiming at a successful email campaign, you cannot neglect your mobile audience. Most of the people of today read their emails on their mobile devices. It’s easier this way, especially for those who are constantly on the road. Think about this significant part of your audience and always test your email before sending it to your lists.
There are many Email Marketing software that can automate respond to your emails. Also, they can create, send, share and track your email newsletters online. Moreover, they offer good templates for the email marketing to make your email attractive. But not all the Email Autoresponder Softwares offer affiliate programs. For more details read this article:
Seriously, the most valuable advice given to me as an affiliate marketer – and that is being moved forward to you today – is to respect your audience at all times. They are making you part of their lives and are prepared to put money into your pocket. In exchange, it is your duty to give them meaningful content that addresses their wants and needs and follow up with affiliate offers that meet these objectives. Do this and you'll have all the success as an affiliate marketer you've ever dreamed of.
Create an action-oriented goal. Your email should entice and prompt the recipients to take some kind of action. However, action does not necessarily mean getting them to buy something immediately. The goal could be getting them to reply to the email or even just getting them to click a link that brings them to your website. While people do manage to sell in their emails and drop people straight onto a credit card page, you will have more success getting people interested in reading more about your offer.
Email marketing is the use of email to send promotions, advertisements, newsletters and other communication to your customers and clients. Email messages may be as simple as a few lines of text or as elaborate as a full page newsletter, complete with images. Keep things simple when you're just starting out and use email services that handle most of the steps for you so that you can concentrate on the message you want to send.
Email marketing can take many forms, but at its most basic, it consists of sending content directly to your customers’ and potential customers’ inboxes with the aim of increasing sales. Typically, your email list is going to be made up of people who visited your site and provided you with their email addresses. This can happen because they opted to sign up for your newsletter or entered it when making a purchase at your store. There are myriad ways to grow your email list and even more types of emails you can incorporate into your campaign. You can easily manage your email list and coordinate your campaigns through systems like MailChimp and MadMimi. They provide quality templates and make it easy to keep track of multiple email initiatives at once.
This is the #1 mistake affiliates make with email marketing. While it’s great to have a list to sell to, you don’t want to be selling all the time. Break up the stream of email sales offers with some content. Aim for about an 80/20 split. That would be four straight emails that give great content to your reader and then one email of take, which is the selling part.
For years, I’ve focused on giving the branding and small business insights I’ve gathered through my own experiences in my articles, knowing that as I build fans and a bigger audience, more work will flow in my direction. Year after year, my content continues to get better and more focused on the benefits my business offers to clients and in turn my audience gets bigger too. It takes time, but the perseverance is worth it.
A lead magnet (a.k.a. an optin bribe) is something amazing that you give away for free in exchange for an email address. This doesn’t have to cost you anything to create– most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value for free.