Even if you’ve already got a long list of emails for clients and prospects, you should never stop adding to it. Especially since it’s not nearly as hard as it sounds. For example, make sure your list is always growing passively with a signup feature on your website. Subscription forms should be on your home page, blog page and everywhere else you can fit it without taking away from more important content.
Email Marketing is actually the rock-solid way of promoting a business by sending emails and newsletters. When marketers wish to connect with their target audiences in a conversion driven manner by using some personalized means, they prefer using Email Marketing. It is very powerful in establishing a connection with your prospects and ensuring revenues back to the business in the most cost-effective way possible. According to Wikipedia-
A (potential) customer has subscribed, now what? The first follow-up email the (potential) customer receives after signing up is crucial to the success of your email marketing campaign. Using the email service provider you have selected (i.e. MailChimp, Constant Contact, GetResponse etc.), employ the autoresponder sequence for this immediate follow-up email. This email should include an introduction to the company, as well as specify what you plan on doing with your new subscriber’s email address. For more specific directions, look over Mailify’s infographic outlining the 10 ingredients you need to craft the perfect newsletter.
If you are feeling yucky about the prospect of sending emails or writing a “sigh... newsletter,” chances are you’re either unable to articulate any real value through email, or you’re forgetting there are people out there who would value your insights. You just have to find them! It’s entirely on you to write something people will be delighted by—in your unique way.
Not sure how often to send email? It’s better to start small, emailing subscribers once or twice a month, or more often if that is what you offered when they signed up. It’s important to only send what you promised. If you need to increase the frequency later, or during a busy season like the winter holidays, you can email your subscribers and let them know in advance what to expect. A word of warning: Don’t add anyone to your email list without their permission. If they’ve entered a contest or drawing or you’ve gotten their business card, make sure to drop them a line to ask if they want to be on your email list – instead of adding them directly.
In 2018 a new law known as the GDPR will come into play in Europe that will affect anyone that sells to EU citizens. It’s focus is on ensuring customers have more control over their personal data. We’re not 100% sure on the impact this will have over email marketing, but it’s looking like double opt-in will be helpful. If you haven’t researched into this yet, it’s well worth doing so.
Email marketing has the highest conversion rates of any marketing channel. In fact, sixty-six percent of online consumers made a purchase after receiving an email marketing message — which is more than social and direct mail, according to the Data & Marketing Association. And transactions from email are three times more profitable than those made on social media, reports the global management consulting firm McKinsey & Company.
Why should your email campaign recipients be interested in opening your emails? They’ll be interested if you offer something that they value. Perhaps you can offer a discount on a product or service. Or maybe you want to offer informative content to encourage website visits. Whatever you offer, it needs to be relevant and valuable to your target audience
This truly intuitive dashboard doesn’t just tell you about open rates, click rates and other basics. GetResponse has created a customizable experience where you decide what you need to see. You can compare the effectiveness of one email against another, watch a map that shows your subscribers receiving and opening your emails in real-time or check for weak points in your autoresponders.
It’s tempting to feel like you’re done after the email you crafted is delivered to your email list, but it’s really just the beginning. Bottom line: Your email marketing campaign isn’t done when you hit send. Spend some time seeing what your customers or readers like and what they’re interested in – which products they look at or buy, which links they’re clicking on, which articles they’re reading, and so forth. Keep giving them the kind of information they want. If you’re not paying attention to the people reading your emails, then your email marketing won’t be successful.
Track Metrics and Conduct A/B Testing: How well are you doing currently and what can you do to improve? Paying attention to the data from your previous email campaigns and testing hypotheses about improvements you can make via A/B testing can help answer these questions and take your efforts to the next level. In terms of metrics, be sure to monitor open rate, bounce rate, click through rate, unsubscribe rate and inbox placement rate. When it comes to A/B testing, common fields to test include subject line, image placement and design. In general, the more data you can capture and analyze, the more strategic you can be going forward.
Do you know how your audience prefers to receive communication and when they are most likely to engage? (Hint: see tip M below which covers metrics and how to measure and learn more about your audience.) Understanding the ins and outs of audience behavior allows you to effectively personalize your email messages with language, tone, and delivery that truly speaks to them.
Whether you are an affiliate marketer, or do affiliate email marketing as a side-business to complement your income and your current services, it is in your best interest to find the highest-converting programs to promote. Essentially, market research requires your investing time, energy and effort in discovering what is a win-win solution both for your client and your reputation, as well as your income.
Wow, Jeff! Fantastic article. Lots of great info to refer back on. You first came to my attention through the Profit Academy coaching & I sought your website from there. I love your very personal writing style. It is obvious that you are passionate about your work and care about people. You share top grade knowledge without the fluff. It is a powerful combination and why I listen when you speak. Thank you for gifting us the benefit of your insight.
Email marketing is all about expectations, and it’s up to you to set them. If your call to action is strong, and your follow-up is consistent, then you can count on a positive campaign. However, if you promise to send one email per week and instead send them daily, then you’re setting yourself up for failure. On the contrary, if someone is expecting daily updates or critical product updates and you don’t’ deliver, then they are likely to be just as upset in that case too.