Send an abandoned cart email or series of emails. These are highly personalized emails that are sent automatically after a customer abandons his or her shopping cart. This email includes the abandoned items with images, prices and descriptions. Abandoned cart emails hold great potential for recovering lost revenue so this automated workflow can truly be invaluable! Check these examples of successful abandoned cart emails for some inspiration.
Groups are an easy way to organize your list into categories so that you only need to maintain a single list in your account. Let’s say you have an e-commerce store and use your Mailchimp account to communicate with sales representatives, retail locations that sell some of your products, and customers. The logical step might seem to be creating separate lists to track these three audiences, but adding them to groups on one list is a similar concept that can save you money. You can then build segments for these groups and send campaigns that are relevant to them.
Email marketing is the use of email to send promotions, advertisements, newsletters and other communication to your customers and clients. Email messages may be as simple as a few lines of text or as elaborate as a full page newsletter, complete with images. Keep things simple when you're just starting out and use email services that handle most of the steps for you so that you can concentrate on the message you want to send.
Monitor Bounce Rates: In addition to monitoring bounce rates as part of the overall metrics you analyze to make more informed decisions about your email marketing strategy, you’ll also want to pay close attention to them individually. That’s because if your bounce rates are too high, your domain will be marked as a bad sender and that can significantly damage all of your other email marketing efforts.

Once you have your email marketing campaign up and running, you can start measuring the results! There are two ways to go about this. One, you can use your website analytics tool. Google Analytics is probably the most commonly used. The second option is to use an email marketing tool.  There are a lot of different email marketing tools available. Just do some research to figure out which one is right for you.


The first is a welcome email with 3 key tasks you can accomplish in the software. Three days later, there’s another email asking what you need to get done and encouraging you to start using the product. Two days later, there’s an email talking about the Asana dashboard. The series ends with an email two days later, which highlights the calendar view.
Even if you’re in a super-tight niche, you probably write blog posts about more than one subtopic in your niche. For example, maybe some of your posts are about deep sea fishing in the Pacific and some are about deep sea fishing in the Atlantic. Or maybe some posts are about knitting with wool and some are about knitting with acrylics. No matter what the topics are, you can offer one lead magnet for each of them. Some marketers have doubled their opt-in rate with this technique.
For non automated emails and newsletters, you should always resend the same message to everyone who didn't open and or click your last email. This isn't always accurate, because email open tracking doesn't work if someone has images disabled. But doing this usually gets you an extra 20-30% boost.  I usually test out a totally new subject line on the resends. You can also rewrite part of the email with a different angle.

Email marketing is by far the most effective internet marketing method that you can use in an online business.  It doesn't matter if you sell products, services, or simply rely on advertising to make money from your website, email marketing will give you the greatest return on investment in all online business models.   However, the only way you'll see success with email marketing is if you build effective campaigns, and that's what this cour covers the basics of.

Monitor Bounce Rates: In addition to monitoring bounce rates as part of the overall metrics you analyze to make more informed decisions about your email marketing strategy, you’ll also want to pay close attention to them individually. That’s because if your bounce rates are too high, your domain will be marked as a bad sender and that can significantly damage all of your other email marketing efforts.
People who subscribe to your list are so interested in what you have to say that they’re willing to invite you into their inbox. This is a privilege. Honor it by letting them be the first to know about new products and sales. Or, go one step further like the company Oui Shave that asks its best customers to participate in product surveys and rewards them by making them beta testers for new products.
–          The visual style of the entire banner. Check how all the other visuals you have chosen, complement the logo. Do they fit together? Is the logo visible enough to be noticed immediately upon a first look over the email? This means that you should stay close to your brand. Here’s an example on how we used our featured image into our monthly newsletter. 

Groups are an easy way to organize your list into categories so that you only need to maintain a single list in your account. Let’s say you have an e-commerce store and use your Mailchimp account to communicate with sales representatives, retail locations that sell some of your products, and customers. The logical step might seem to be creating separate lists to track these three audiences, but adding them to groups on one list is a similar concept that can save you money. You can then build segments for these groups and send campaigns that are relevant to them.
Whether you are an affiliate marketer, or do affiliate email marketing as a side-business to complement your income and your current services, it is in your best interest to find the highest-converting programs to promote. Essentially, market research requires your investing time, energy and effort in discovering what is a win-win solution both for your client and your reputation, as well as your income.
The benefit of that is when you do need to announce a new product or sale, you can count on the fact that you’ve already been in touch, having built a relationship over several weeks/months, and are much less likely to annoy your readers. Of course, it’s important to schedule your autoresponder sequence on specific days so that you know when you can afford to send an email. More than one per day and you’re probably mailing too much.

Updating your subscriber list is an endless task. It will continuously include some stale addresses because people tend to switch their emails often for myriad reasons including changes in jobs and family names. They might also simply lose interest after a few months of being subscribed. Always remember that a smaller email list of quality addresses is better than a large one with a high bounce rate. In fact, even Hubspot deleted 250K subscribers from their own email list for the sake of better deliverability rates.
I think this email also makes quite a brilliant use of responsive design. The colors are bright, and it's not too hard to scroll and click -- notice the CTAs are large enough for me to hit with my thumbs. Also, the mobile email actually has features that make sense for recipients who are on their mobile device. Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone.
Send a test email first.[16] Once you hit “send” on an email, there’s no going back. You can’t make corrections or change any of the content. Before you send an email out to your entire email list, send it to a few key people in your company. Have these people review the email content, confirm that all the links work, proofread the text, make sure the formatting looks right, etc.
There are plenty of ways to attract customers to sign up on your email list. It is not difficult and not at all time-consuming. One great way is to build in a popup window to notify your customers to sign up to receive latest updates and promotion of your website. Another method is to entice their participation by dangling a contest or lucky draws. Unique content and reader appeal will generally result in higher search engine ratings too, which in turn should drive more traffic and conversions.

For Campaign Monitor customers, you can either manually upload an existing list (from an Excel file for instance) or you can connect your Campaign Monitor account to the tool where your customer data lives (such as your CRM, accounting, eCommerce tool, and hundreds of others) and automatically sync your customer information into your Campaign Monitor account.
×