Segment Your Lists: You don’t want to send every single email to everyone in your database. If you did that, you’d likely have to send very general emails and even then would still need to worry about making them relevant to all recipients. In order to ensure relevancy, you need to segment your lists. This practice can go a long way toward helping you reach the goal of delivering the right message to the right person at the right time.
Email truth: people who opted in to receive your email two years, two months, or even two weeks ago, may not be interested in receiving your email anymore. Monitor your engagement metrics on a regular basis and remove unengaged users to help maintain good deliverability. (Hint: Check out R for re-engagement campaigns—they are one of the most effective tools to use to keep your list clean).
Track Metrics and Conduct A/B Testing: How well are you doing currently and what can you do to improve? Paying attention to the data from your previous email campaigns and testing hypotheses about improvements you can make via A/B testing can help answer these questions and take your efforts to the next level. In terms of metrics, be sure to monitor open rate, bounce rate, click through rate, unsubscribe rate and inbox placement rate. When it comes to A/B testing, common fields to test include subject line, image placement and design. In general, the more data you can capture and analyze, the more strategic you can be going forward.
Day by day, more and more companies participate to using this marketing method to create their own business web-site. This partnership is a low–cost model; because it is paid only when sales are completed. For instance, most affiliates pay 5% commission for every visitor who purchases a product suggested by its affiliate marketing platform. (Generally another web-site) Although commission is a very small percentage, the partnership allows affiliates to benefit from brand awareness by providing a continuous level of sales to the company.
In 2018 a new law known as the GDPR will come into play in Europe that will affect anyone that sells to EU citizens. It’s focus is on ensuring customers have more control over their personal data. We’re not 100% sure on the impact this will have over email marketing, but it’s looking like double opt-in will be helpful. If you haven’t researched into this yet, it’s well worth doing so.
There are times when you’ll want to send to your entire list, but taking advantage of Mailchimp’s segmentation tools can significantly increase the click-through rates and e-commerce orders your campaigns generate. Create custom segments from data you’ve collected for your subscribers—like e-commerce activity and email engagement—or, if you’re new to segments, use one of our pre-built segments to make targeting people on your list even easier. And with our predicted demographic tool, you can zero in on who is opening your emails—their gender and age range—and let that guide how you segment and what content you send.
Make it shareable. Send content that people want to share, and make it easy for them to do it. Sure, subscribers can forward your campaign to friends, but that's a lot to ask. Include a public link to the web version of your campaign so people can read it outside of their email programs, and consider adding Twitter and Facebook links to your newsletter, so readers can share your content where they're already active. When their friends start sharing and subscribing, you'll know it's working.
This tip can be achieved simply with an automated tracking solution. By knowing exactly which pages your customers have visited and which links they have clicked on (and how often), you can better target those products and pages in your email marketing campaign to boost revenue by providing consumers with information and links to relevant information.
Have clear and specific goals in mind. Remember the acronym "AIDA" as you compose the message – Attention, Interest, Desire, Action. Your subject line needs to get their “attention” so that they’ll open the email. Once they’ve opened it, spark their “interest” so they’ll want to continue reading it. Create “desire” by providing them with a motivating offer. Finally, they need to be moved to “action” – which can be clicking on a link, calling your business, buying something from your website, and so on.
Every entrepreneur understands the importance of driving traffic, getting traction, and achieving enough reach to be successful online. But starting an affiliate program can be very expensive. So how to increase conversions and succeed in online business with a lower cost per acquisition? Choose GetResponse for comprehensive, cost-effective solutions that increase performance, generate more conversions, and ultimately — drive more sales.
While all of these tactics are excellent ways to make money using email marketing, they’ll most likely fall flat without some killer email copy or content to win over your potential buyers. Check out our FREE What to Write course. You’ll learn how to craft the perfect email for every layer of your funnel, and get 45+ email content templates to copy and paste.
Address subscribers by name. Personalized emails are more successful. Buffer also suggests to personalize your emails based on need by sending emails that meet different user expectations. This makes them more targeted and more likely to be successful. Some studies show that educating and segmenting your audience will boost your click through rate on emails by up to 50%.
Looking to have more control over your email design? You have the option to code your own HTML template and import it to Mailchimp. We even have our own template language so you can create templates that are editable in the template editor or campaign builder, and we recommend making your layouts 600 pixels or 640 pixels wide to ensure they’re displayed properly across email clients.
Lots of people will shop online, add items to their shopping cart, and then abandon the shopping process before completing their purchase. If you send out an automated email reminding people about the items left behind in their cart, you increase the likelihood that they will return to complete their purchase. In some cases, you can use the automated email to encourage consumers to ask questions that may have prevented them from completing the initial purchase.
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.
Email Marketing is actually the rock-solid way of promoting a business by sending emails and newsletters. When marketers wish to connect with their target audiences in a conversion driven manner by using some personalized means, they prefer using Email Marketing. It is very powerful in establishing a connection with your prospects and ensuring revenues back to the business in the most cost-effective way possible. According to Wikipedia-
These are the most obvious statistics for measuring campaign engagement, as they indicate how well your subject lines and campaign content resonates with a particular list. But it’s important to consider how your open and click rates compare to other companies in your industry—otherwise you’re looking at your statistics in a vacuum. Our data science team has calculated some average email marketing benchmarks—open rate, click rate, unsubscribe rate, abuse rate, soft bounces, hard bounces—based on industry and company size so you can see how your company’s statistics compare.
Create a bonus offer for a product that an affiliate is already marketing. For example, if one of your affiliates is selling a course on driving e-commerce sales from your Facebook fan page, you can write a short and useful step-by-step guide that complements the product, such as the fundamentals of lead generation from Facebook. Ideally, the short bonus that you add to your affiliate’s product should bring extra value to all of your customers.
Even if you only have 20 or 30 people on your email list, it’s not too soon to start segmenting it based on the type of information people are looking for. Local customers interested in events or workshops may go on a different list than those who live out of town. You may offer three different products for three unique groups – in which case it’s a perfect time to begin tailoring your marketing to specific groups of people, offering information specific to them instead of a one-size-fits-all approach.[/two_third]
That is an oustanding Article Jeff! When I went through Profit Academy 2 I had 2 passion Niches that i have followed, Personal Development ( TheGannonProject) and Golf (GannonGolf) which is my day Job, I have found a new love and Passion for IM. Do you think I should keep the other 2 going or in the words of the great Jimmy Russell ” Do 1 thing, do it well, do it all the way!” ( Sorry I’m a Bourbon fan). Im going to a 3 day event here in Sydney that Mal Emery is putting on and one of the “Big Names” attending the event is Russell Brunson, pretty excited about that 🙂 I’m hoping to cement my future driven works their, but would love your advice brother, as we say over here, your about as Fair Dinkum as it gets and I love you work. Thanks
Even if you’re leveraging the marketing efforts of others rather than doing the outreach part yourself initially, you can use those efforts to build a critical asset — an email list of buyers. Once you’ve got that list, optimize your back end with customer behavior data and a multitude of different offers and you can maximize the customer lifetime value of those list members.
[two_third]A simple web search on online marketing can present you with a dizzying array of often contradictory information on the best way to market to your readers. The thing is, there’s no one approach that works for every business, let alone each specific group of people. And since nobody can offer you the perfect blueprint for your unique email list, the most important thing is to test. You’ll want to analyze your data from time to time, with a special look at the following:[/two_third]
When you create a Mailchimp account, we automatically set you up with a no-cost Forever Free plan. This option allows you to experiment with our tools and figure out how to best use our platform. So if you’re just getting off the ground, this is one less cost you have to consider. You can remain on the Forever Free plan as long as you have 2,000 or fewer subscribers across all lists in your account.
There’s nothing set in stone about how often you should email your customers, but if you send too often, your subscribers are likely to tune out what you have to say or unsubscribe altogether. Some users that run a blog or news website might choose to send daily updates to their subscribers, while other users like Bee’s Wrap only send twice a month so subscribers stay excited about their emails.
Email marketing can take many forms, but at its most basic, it consists of sending content directly to your customers’ and potential customers’ inboxes with the aim of increasing sales. Typically, your email list is going to be made up of people who visited your site and provided you with their email addresses. This can happen because they opted to sign up for your newsletter or entered it when making a purchase at your store. There are myriad ways to grow your email list and even more types of emails you can incorporate into your campaign. You can easily manage your email list and coordinate your campaigns through systems like MailChimp and MadMimi. They provide quality templates and make it easy to keep track of multiple email initiatives at once.
Thank you! This is excellent content in so many ways! This was actually very inspirational for me as I have been stuck fighting with what I truly want to do. Reading this seriously brought tears to my eyes and made me come to the realization that it is okay to be REAL because people need to hear true life experiences as they will relate. You also helped me clarify that my purpose is to help people lose weight and get in fabulous shape because I’ve been fat a few times in my life and I’m 20#s overweight now and I’m done with that! It’s full force ahead – I’m ready! Thanks for the inspiration!
Use it as a lead magnet/free mini course. You can also use an autoresponder as a lead magnet to attract new subscribers to your email list. This is commonly done in the form of a free “mini course”, or a free “challenge”, which promises to deliver a series of emails containing lessons (or other valuable information) over the course of several days or weeks. There is a high perceived value with a mini course or a challenge like this, which makes it a very effective lead magnet.