Remind them why they signed up – Sometimes people sign up in a moment of weakness. To keep them on your list, you’ll need to regularly remind them that it was a good choice. By listing reasons why it’s good to be a subscriber (exclusive offers, secret links to valuable resources, etc.) you’ll not only make them feel good about being a subscriber, they’ll actually look forward to your next newsletter and may even encourage their friends to sign up.
Your job isn’t over once the email hits those inboxes. In fact, for some people this is the real job … and the really fun part! We wrote an entire blog post on how to measure the effectiveness of your email marketing and what to do to make it even more successful. You can read it here, but in the meantime, remember that these three things are the most important to track when you’re analyzing your email marketing.
Create different email lists. Keep email addresses organized in spreadsheets and make sure you separate them. At minimum, you should have the emails broken into lists of current customers, past customers and prospective customers. Creating separate email lists allows you to send different emails to the groups, each with their own targeted content. As you go along, you can get more specific with your lists for even better targeting.
These can be your current customers, event attendees or even that random stack of business cards you’ve collected over the years. Once you have permission (because, yes, you ALWAYS ask permission!), you’ll have a nice list of people who are already familiar with you and are just waiting to be cultivated through your awesome email marketing campaigns!
At some point in your email campaigns, even if they once opted into your emails, some recipients may not want to hear from you anymore. That’s ok (and a natural part of the email lifecycle), as long as you have a solid unsubscribe system in place for these users. The ability to unsubscribe from your email program should never be challenging and should be available in one click.
Firstly, regarding your own benefits, an affiliate email marketing program or virtually any affiliate program should have the potential to generate a stable, or even growing, income stream for you. Even if it is a side income, it should ideally be a decent amount of money that will add to your monthly cash flow and make this venture worth your while.
Purchased lists are ineffective, and they impact everyone else who uses Mailchimp, too. If you send emails to a list of people whose contact info you bought, many of the emails will get identified as spam. Some spam filters will flag a campaign if anyone with the same IP has sent spam in the past. When you use Mailchimp, your email is delivered through our servers, so if one person sends spam, it could prevent other users’ emails from reaching inboxes. But by forbidding Mailchimp users from using purchased lists, we increase deliverability for everyone.
It’s hard not to take the unsubscribes personally at first, especially for service-based business owners pouring their heart and soul into content. When you see people leave your list while you’re still trying to gain confidence and footing, it’s demoralizing. But it also doesn’t matter at all. In fact, it’s great. The people leaving aren’t right for you anyway, so they’re really doing you a favor.
– The visual style of the entire banner. Check how all the other visuals you have chosen, complement the logo. Do they fit together? Is the logo visible enough to be noticed immediately upon a first look over the email? This means that you should stay close to your brand. Here’s an example on how we used our featured image into our monthly newsletter.
A standard best practice is to first segment out your recipients who consistently have low engagement rates and then send them a “winback” email asking them if they’re still interested in receiving your email. (Some vendors will include a special offer or discount in this campaign.) If your recipient does not re-opt-in, it’s time to remove them from your list.
If you’ve clicked this article it’s probably because you’re asking yourself, “What is email marketing?” On the other hand, perhaps you already know what it is but are wondering the advantages of using the email marketing channel. Maybe you simply want to gain some useful email marketing tips to help boost your existing campaign. No matter which stage you are in with regard to email marketing, this channel can do wonders in boosting sales and increasing traffic to your site. This handy guide is filled with email marketing tools that will help you achieve your desired results.
Keep Educating Yourself: Technology, best practices and everything else changes at a breakneck pace these days, so one of the best things you can do to keep your email marketing strategy relevant is to regularly educate yourself. Joining communities for email marketers or even just checking out blog posts and resources like this one on a regular basis can help ensure you stay up to date on everything new.
Aweber is another favorite tool that is aimed at small and mid-sized businesses. It also packs an enormous amount of features, making it an outstanding email management software tool. Automation, tracking and template building are all easy to perform with this tool, earning it a place on this shortlist. It can also be easily integrated into all types of websites.
After you have found an advertiser that you want to promote and have signed up for their affiliate program through an advertising network, you will be given hyperlinks to use that will track any sales that you generate. They may also include an image tag that serves as a tracking pixel for you to include in your email. You will write a sales and marketing email to your audience as you normally would for one of your own company’s products and services. Use the hyperlink they provided you as the hyperlink in your call-to-action so that sales are properly tracked. If they provided a tracking pixel, place it in your HTML at the bottom of your email so that the number of times the offer was viewed can be properly tracked by the affiliate program.
Sending out email newsletters can be complicated if you do it yourself. Use one of the many email newsletter services that handle the process for you, from subscriber list management to formatting your message. Most of the services have easy-to-use templates you can customize with your company logo and colors, and online editing programs that walk you through the process. You pick a theme, add your text and links, and the service handles the rest, including tracking statistics such as how many people click on links in your newsletter. Keep your email design simple and clean.
Why does email list segmentation matter? We know that beyond relevancy, list segmentation is important from a revenue perspective. Data from the DMA indicates that segmented and targeted emails generate 58% of all email revenue. On top of this, our research found that marketers who used segmented campaigns noted as much as a 76% increase in revenue–and more than 76% of marketers say basic segmentation is part of their email marketing strategy.