Finally, your email marketing campaign can only succeed if you have a relevant list of quality consumers to target with your messages. Building a quality email list helps your marketing campaign succeed because it targets consumers already interested in your product. Many people end up on email lists because they sign up voluntarily. With a list of relevant consumers, you are putting ads in front of the eyeballs of consumers with an expressed interest in the products and services you promote.
Requiring your recipients to expressly opt-in to receive your email communication is permission marketing 101 (see P below for more on permission marketing). Providing an unchecked box as part of the sign-up flow that people must click in order to opt-in to receive emails cultivates an engaged list of subscribers who will be excited to receive your email.
To do this, you need to have a web analytics tool (like Google Analytics) installed on your site. If you do, and you’ve enabled our Google Analytics integration, then you’ll be able to see details of any visits to your website from your email campaigns, including how long they spent on your site, what pages they visited, what campaigns they’re coming from and more.
Social media may be the young whippersnapper nipping at email’s heels, but the content king of the inbox still holds sway in social influence, according to a study by SocialTwist. Over an 18-month period, SocialTwist monitored 119 referral campaigns from leading brands and companies. The results showed a significant advantage to email’s ability to convert new customers compared to Facebook and Twitter.
Breaking up your sending volumes to a consistent level shows the ISPs it’s just business as usual (and you’re not a phisher or spammer). If you do end up sending high volumes of mail, make sure you build up your volume gradually (this can be done when warming up a new sending IP)—send too much mail at one time and you’re asking to be throttled by ISPs which can delay delivery time, frustrate your users, and likely cause a decrease in engagement.
Even though a lot of marketers are turning to social media to ‘tweet’ their message, email is still a powerful way to promote your ClickBank products. With over 100,000 subscribers on our mailing list, Affilorama has to wield the power of this medium carefully. Emails that are overly promotional quickly turn potential customers into irritated readers who won’t think twice about hitting the delete button or, worse, reporting it as spam.
Address subscribers by name. Personalized emails are more successful. Buffer also suggests to personalize your emails based on need by sending emails that meet different user expectations. This makes them more targeted and more likely to be successful. Some studies show that educating and segmenting your audience will boost your click through rate on emails by up to 50%.
We just started using MailChimp because it seems to be the only one that offers a free account for small or new users. The problem is that there are so many steps for a potential subscriber to go through with both double opt-in and recaptcha, that we are getting at best complaints to worst, plain nasty comments posted on our Facebook page. We don’t know how many would be subscribers we lost because of this.
BuzzFeed – The popular news and entertainment website earns revenue by selling advertisements on their site, so the key objective of their marketing team is to drive more traffic. With that in mind, BuzzFeed sends regular email newsletters containing links to stories on their website with the goal of increasing the number of visits they get each month and increasing the amount of revenue they generate.