While it may seem quick and easy to purchase a list of email addresses, it will hurt you way more than it will help. For one thing, you’ll see a huge number of people unsubscribing from the very beginning. Wouldn’t you rather measure who’s saying yes than who’s saying no? Purchasing a list will also reflect poorly on your brand and the credibility of your company.
Aweber is another favorite tool that is aimed at small and mid-sized businesses. It also packs an enormous amount of features, making it an outstanding email management software tool. Automation, tracking and template building are all easy to perform with this tool, earning it a place on this shortlist. It can also be easily integrated into all types of websites.
If you are a marketer aiming at a successful email campaign, you cannot neglect your mobile audience. Most of the people of today read their emails on their mobile devices. It’s easier this way, especially for those who are constantly on the road. Think about this significant part of your audience and always test your email before sending it to your lists.
Monitor Bounce Rates: In addition to monitoring bounce rates as part of the overall metrics you analyze to make more informed decisions about your email marketing strategy, you’ll also want to pay close attention to them individually. That’s because if your bounce rates are too high, your domain will be marked as a bad sender and that can significantly damage all of your other email marketing efforts.
“We sent some newsletters where we gave customers a choice of which special they wanted,” said PJ. “Either a 20% discount or free shipping. What we discovered was that some people always choose the discount, and some always choose the shipping—it’s not necessarily which special saves them more money. So we took that information and now we alternate our specials.”
For non automated emails and newsletters, you should always resend the same message to everyone who didn't open and or click your last email. This isn't always accurate, because email open tracking doesn't work if someone has images disabled. But doing this usually gets you an extra 20-30% boost. I usually test out a totally new subject line on the resends. You can also rewrite part of the email with a different angle.
Requiring your recipients to expressly opt-in to receive your email communication is permission marketing 101 (see P below for more on permission marketing). Providing an unchecked box as part of the sign-up flow that people must click in order to opt-in to receive emails cultivates an engaged list of subscribers who will be excited to receive your email.
Only send email if you have something to say. This one seems obvious, but too many companies start email newsletters with no plan and nothing to say. Email is simply a way to publish content—the content itself has to come first. Before starting a newsletter, make sure it's a sustainable commitment that will help you achieve your business goals. Otherwise, you'll be wasting your subscribers' time and your own time. Ask yourself: What's the goal for this kind of communication? What do we have to say? How will we measure success? Send thoughtful newsletters, and keep the focus on your company's message.
Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing. There’s no denying that social media gets a lot more media attention than email marketing. However, claims that email marketing is no longer effective are simply not true (check out these email marketing stats that prove it). Any marketer worth their salt will tell you that email remains a cornerstone of their campaigns.
Segment Your Lists: You don’t want to send every single email to everyone in your database. If you did that, you’d likely have to send very general emails and even then would still need to worry about making them relevant to all recipients. In order to ensure relevancy, you need to segment your lists. This practice can go a long way toward helping you reach the goal of delivering the right message to the right person at the right time.
Knowing your Email Marketing goal is the first step to run a successful Email Marketing Campaign, as this will guide you to understand the type of campaigns you should opt for, who your target audiences should be, what type of content you should include and the best ways through which you can gauge the performance of your Email Marketing Campaign. The most important thing about your Email Marketing goals is to let it stay aligned with the KPI and wider marketing goals of your company.
Email marketing is the use of email to send promotions, advertisements, newsletters and other communication to your customers and clients. Email messages may be as simple as a few lines of text or as elaborate as a full page newsletter, complete with images. Keep things simple when you're just starting out and use email services that handle most of the steps for you so that you can concentrate on the message you want to send.
Some of the most valuable data your signup form has to offer is how and where subscribers sign up for your list. If you’re an e-commerce business with your store connected to Mailchimp, knowing where your customers joined your list can give you a better idea of how to communicate with them and where you might want to focus your marketing efforts going forward.
Third, successful affiliate marketers measure beyond just money. How will you know that you’ve become a successful affiliate marketer? The number cruncher in you may raise your hand and say, “When I make X dollars per month every month for a number of years.” Hard to argue with that, since making money online is a strong motivator. However, why not measure success by the number of lives you touch in a positive fashion by introducing them to your affiliate products? Chances are that the money will follow…
Make Content an Afterthought: When you’re executing an email campaign, it’s common (and a best practice) to dedicate a lot of your focus on planning your campaign, segmenting your list and building out the emails. Very often, particularly in nurture campaigns and newsletters, content is a critical component of your emails. As a result, you also need to pay attention to the content that you’ll share in these emails. Strategically mapping your content to your email marketing efforts (and even aligning content creation with campaign planning efforts) is critical to your overall success. If your content is simply an afterthought, it shows.
Don’t treat them like they are faceless and nameless bags of money. This is where many marketers make mistakes. People like to be treated as people and not as objects. Thus, after a couple of newsletters, use the feedback you receive from your readers and segment your target audience. You don’t have to send the same email to everybody. Give them the impression you listen to their requests and that you are willing to treat them as individuals. Convince them that their opinions count.
If you’ve been following along from the beginning, you have now learned how to grow your email list to epic proportions, you’ve segmented your list so that your emails are highly relevant to each individual subscriber, and you’ve learned how to send amazingly effective emails that have a high open-rate. Now you are ready to automate the process and turn your campaigns into money-making machines!
This is your first step and for many campaigns, it may be the most important step of all. This is where you define your visual style and merge it with your logo and your brand. If you are already in marketing, I assume that the logo was already created and you also have a business website and maybe a few social media accounts where it can be promoted.
These metrics give you a high-level overview of how your subscribers are interacting with your campaigns and allow you to compare the success of one campaign to another. If you want to go deeper and see the exact people who opened and clicked your campaign, what links they clicked, etc. you can do so by choosing some of the other reports from the right hand side menu.