The key difference from an autoresponder is that workflows are smart: They can change the course of your automated series based on what your prospect will find useful. For instance, if a new subscriber receives a welcome email and the subsequent email is set up to send them an offer that they already found and downloaded on your site, the workflow tool will know and adapt. In an autoresponder, a user receives a specific set of emails at specific time intervals no matter what action they take.
Even if you only have 20 or 30 people on your email list, it’s not too soon to start segmenting it based on the type of information people are looking for. Local customers interested in events or workshops may go on a different list than those who live out of town. You may offer three different products for three unique groups – in which case it’s a perfect time to begin tailoring your marketing to specific groups of people, offering information specific to them instead of a one-size-fits-all approach.[/two_third]

At some point in your email campaigns, even if they once opted into your emails, some recipients may not want to hear from you anymore. That’s ok (and a natural part of the email lifecycle), as long as you have a solid unsubscribe system in place for these users. The ability to unsubscribe from your email program should never be challenging and should be available in one click.
To summarize some of the key points from this article, remember to put some extra thought into your CTA buttons and subject lines. Be sure not to clutter the email with too much text, and be strategic about the frequency with which you appear in your customers’ inboxes. Using an email service provider like MadMimi or MailChimp will help you keep all this stuff straight whilst also providing you with some great templates for busting out killer email campaigns. What’s more, is that they will help to synthesize data about how well your campaigns are performing. Take special note of things like open, click, bounce, and unsubscribe rates when trying to make sense of a campaign’s performance.
Follow Program Rules – Each affiliate advertiser will have their own set of program rules. They may place limitation on the language that you use and the ways that you promote their product or service. Actually take the time to read the rules set out by each advertiser to avoid having your relationship terminated because you inadvertently broke one of their program rules.
Even if you’re leveraging the marketing efforts of others rather than doing the outreach part yourself initially, you can use those efforts to build a critical asset — an email list of buyers. Once you’ve got that list, optimize your back end with customer behavior data and a multitude of different offers and you can maximize the customer lifetime value of those list members.
Once you have your email marketing campaign up and running, you can start measuring the results! There are two ways to go about this. One, you can use your website analytics tool. Google Analytics is probably the most commonly used. The second option is to use an email marketing tool.  There are a lot of different email marketing tools available. Just do some research to figure out which one is right for you.
Fortunately, the answer is no. Most folks – upwards of 95% of Americans – are sales-averse, i.e. they don’t like pitching goods to others AND they don’t like being bombarded with high-pressure sales tactics. However, they are willing to consider offers from people they know, like and trust. This is where you and your subscriber list come in. You might have heard the old saying, "people hate to be sold but they love to buy".
"Why aren't millennials moving?" The subject line of this email campaign reads before citing interesting data about relocation trends in the U.S. Trulia doesn't benefit from people who choose not to move, but the company does benefit from having its fingers on the pulse of the industry -- and showing it cares which way the real estate winds are blowing.
No matter what you sell, you need to have a clear idea of who your audience is in order to effectively communicate with them. This might sound like an easy task—after all, one of your most important jobs as a small business owner is understanding your brand’s demographic inside and out. But Mailchimp lets you dig a little deeper to identify segments of people within your audience so you can send them personalized emails that help increase engagement and generate greater ROI.

Now that you’ve finished reading this guide you have the email marketing tools you need to start experimenting. After all, the best way to learn anything in ecommerce is by doing. Rest assured that email marketing will offer you one of the best ROIs of any channel, so you don’t have a ton to lose as you try out different email marketing strategies. If you find that you have more specific questions after you start, note that there are endless lists compiled with all kinds of email marketing tips available online, including on our blog. All these helpful resources combined with a bit of determination and creativity, you’re already poised for success.
Mailchimp makes it easy to design beautiful, personalized email campaigns and automations so you can build and strengthen your relationships with potential and existing customers. And with your online store connected, you’ll collect helpful e-commerce data for your customers—like order history, how much they spent, and whether they’re first-time or repeating customers—so you can send targeted campaigns that direct traffic back to your store and generate more sales.
To do this, you need to have a web analytics tool (like Google Analytics) installed on your site. If you do, and you’ve enabled our Google Analytics integration, then you’ll be able to see details of any visits to your website from your email campaigns, including how long they spent on your site, what pages they visited, what campaigns they’re coming from and more.
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