Remind them why they signed up – Sometimes people sign up in a moment of weakness. To keep them on your list, you’ll need to regularly remind them that it was a good choice. By listing reasons why it’s good to be a subscriber (exclusive offers, secret links to valuable resources, etc.) you’ll not only make them feel good about being a subscriber, they’ll actually look forward to your next newsletter and may even encourage their friends to sign up.

Send a test email first.[16] Once you hit “send” on an email, there’s no going back. You can’t make corrections or change any of the content. Before you send an email out to your entire email list, send it to a few key people in your company. Have these people review the email content, confirm that all the links work, proofread the text, make sure the formatting looks right, etc.


Track the effectiveness through analytics. Most email service providers include free analytics when you use their programs. These analytics provide a great deal of information about the email’s effectiveness, but the three most important metrics are the open rate, click through rate (CTR), and unsubscribes. Knowing this information can help you tweak your content for more successful email marketing in the future.
For example, if you see that the majority of your signups are being generated from forms you’ve shared on Facebook and Twitter, then you might want to focus on connecting with your customers—and potential customers—through social media. You can even create segments to target people who joined your list through a specific method, whether it’s an integration like Facebook, an app like Mailchimp Subscribe, an e-commerce integration, or a hosted form. And if there’s a specific page on your website you want to track signups from, you can add a hidden field to your embedded form and place it on multiple pages.
Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.
Mailchimp makes it easy to design beautiful, personalized email campaigns and automations so you can build and strengthen your relationships with potential and existing customers. And with your online store connected, you’ll collect helpful e-commerce data for your customers—like order history, how much they spent, and whether they’re first-time or repeating customers—so you can send targeted campaigns that direct traffic back to your store and generate more sales.

Every entrepreneur understands the importance of driving traffic, getting traction, and achieving enough reach to be successful online. But starting an affiliate program can be very expensive. So how to increase conversions and succeed in online business with a lower cost per acquisition? Choose GetResponse for comprehensive, cost-effective solutions that increase performance, generate more conversions, and ultimately — drive more sales.


It is a email marketing best practice to include information along with your sign-up form to let your new subscribers know exactly how often you plan on emailing them (whether it’s once a month or twice a week, or another timeframe), and what type of information you’ll be sending. That way, people know right away what they’re signing up for when they sign up, and expectations are set, so there aren’t any surprises.
Since 1997, Maria Christensen has written about business, history, food, culture and travel for diverse publications. She ran her own business writing employee handbooks and business process manuals for small businesses, authored a guidebook to Seattle, and works as an accountant for a software company. Christensen studied communications at the University of Washington and history at Armstrong Atlantic State University.
Only send email if you have something to say. This one seems obvious, but too many companies start email newsletters with no plan and nothing to say. Email is simply a way to publish content—the content itself has to come first. Before starting a newsletter, make sure it's a sustainable commitment that will help you achieve your business goals. Otherwise, you'll be wasting your subscribers' time and your own time. Ask yourself: What's the goal for this kind of communication? What do we have to say? How will we measure success? Send thoughtful newsletters, and keep the focus on your company's message.
A significant element of email marketing is relationship. Does a recipient trust you? Does a recipient even know who you are? When an email jumps the gun by forcing familiarity too soon, the personalization comes across as skeevy. Intimacy is earned in real life, and it would appear to be the same way with email. Take this example from my inbox; no one has called me lowercase kevan l lee in years.
Email marketing has the highest conversion rates of any marketing channel. In fact, sixty-six percent of online consumers made a purchase after receiving an email marketing message — which is more than social and direct mail, according to the Data & Marketing Association. And transactions from email are three times more profitable than those made on social media, reports the global management consulting firm McKinsey & Company.
Send a test email first.[16] Once you hit “send” on an email, there’s no going back. You can’t make corrections or change any of the content. Before you send an email out to your entire email list, send it to a few key people in your company. Have these people review the email content, confirm that all the links work, proofread the text, make sure the formatting looks right, etc.
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Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.

Beware of honeypots – Honeypots are a form of spam traps. Spam traps are specifically set up with the aim of catching spammers. They are email addresses “hidden” on a web page, but which can be found by address harvesting programs, commonly used by spammers. Unfortunately it can affect legitimate email marketers, too. In one case, a prominent email marketer lost 100,000 email addresses after a honeypot email address was added to their list by a competitor. To make sure this doesn’t happen to you, choose an email service that offers a double opt-in option. This way any email address has to be verified with a confirmation email before being added to your list.

In this section of our email marketing guide, we’ll look how you can add interactive elements to your emails. To maintain your audience’s interest, use these in your email marketing strategy. Nowadays, technology allows you to send videos, animated GIFS, and more right inside the body of the email. These extra details bring spectacular results. For instance, email marketers claim that after embedding a video into emails, the click-through rate increases by 55% and the conversion rate increases by 24%.


So whatever personal hang-ups you have about being on someone’s list, or potential customers being on yours, it’s time to get over them. Because, in the end, if you’re giving someone what they want, those people will read every single word you send their way and still want more. And that is one of the best ways to build long-term relationships with future clients, exponentially growing your business over time.  
Be Transparent – You should always disclose to your subscribers if you are receiving a commission for promoting a product or service for honesty, transparency and even legal reasons. In the United States, the FTC requires that you disclose any payment that you receive for endorsing a product or service. You can read the FTC’s endorsement guidelines at http://1.usa.gov/1FRMynQ.
Make it easy to unsubscribe – Sure you don’t want to actively encourage people to leave your list after you’ve worked so hard to sign them up, but if you make it difficult, complicated, or hide unsubscribe options, not only will you lose them mentally but instead of unsubscribing they’ll probably report you as spam. And make sure your process unsubscribes within a week (most email services do it automatically).

There are plenty of ways to attract customers to sign up on your email list. It is not difficult and not at all time-consuming. One great way is to build in a popup window to notify your customers to sign up to receive latest updates and promotion of your website. Another method is to entice their participation by dangling a contest or lucky draws. Unique content and reader appeal will generally result in higher search engine ratings too, which in turn should drive more traffic and conversions.
InfusionSoft is a fully functional CRM and marketing solution created for small and medium size businesses. Comparing it to MailChimp or AWeber is like comparing a Lamborghini to a VW Golf. It provides highly advanced features for list segmentation, lead scoring and marketing automation. On top of all that, you can integrate all of these features with your optin form using Infusionsoft Tags + OptinMonster.