3. Alignment with your current services. It is important to have a strategy in mind, one that will help you accomplish your goal fast. This is why you should make sure that, first and foremost, any service you choose to promote has something to do with you current offering. For example, if you are a blogger and your following is mainly aspiring bloggers, it makes sense to promote a hosting service or an email marketing platform.
Monitor Bounce Rates: In addition to monitoring bounce rates as part of the overall metrics you analyze to make more informed decisions about your email marketing strategy, you’ll also want to pay close attention to them individually. That’s because if your bounce rates are too high, your domain will be marked as a bad sender and that can significantly damage all of your other email marketing efforts.
Integration – Companies can not just rely on one method of marketing, nor can they rely on several methods of differentiated marketing. Instead, best marketing practices utilise integrated marketing communication (IMC) where all aspects of their promotion work together to create a whole. Email marketing must be including here, therefore your emails must carry the same image and message as your entire operations. Even the timing of the campaign must work in with other aspects of your marketing mix.

Monitor Bounce Rates: In addition to monitoring bounce rates as part of the overall metrics you analyze to make more informed decisions about your email marketing strategy, you’ll also want to pay close attention to them individually. That’s because if your bounce rates are too high, your domain will be marked as a bad sender and that can significantly damage all of your other email marketing efforts.


Experimenting with subject lines is another crucial aspect of mastering the art of good email marketing strategy. The use of subject lines for promotional emails is one of the most controversial topics amongst email marketers. There are many different opinions out there about which ones work best. The truth is, however, that there is no unique formula for making the perfect subject line and every brand has to find its own way to be noticed in their customers’ inboxes.

So whatever personal hang-ups you have about being on someone’s list, or potential customers being on yours, it’s time to get over them. Because, in the end, if you’re giving someone what they want, those people will read every single word you send their way and still want more. And that is one of the best ways to build long-term relationships with future clients, exponentially growing your business over time.  
We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty.

Write great subject lines. David Ogilvy once said that 80 cents of your dollar should be spent on writing headlines. With emails, the subject line is just as important. If it doesn’t catch your attention, you won’t open it. So, spend the majority of your time writing and polishing your subject line. A great email subject line entices curiosity about the content of the email. It’s also personal, and highly relevant to the recipient. To learn more about how to write amazing subject lines, we have an entire blog post on the topic: 30 Successful Bloggers Share Their Best Converting Email Subject Line.
If you’re wondering why ecommerce entrepreneurs choose to incorporate email into their marketing campaigns, consider this. The ROI you can gain through email marketing is huge. For every $1 spent on email marketing, businesses obtain a return of ~ $44. So far in 2017, the median ROI for email marketing is 122%, which is four times higher than other common marketing channels including social media and adwords. This is largely because once someone gives you their email address, they have already self-selected based on their interest in your products and your brand. Therefore, it’s a wise decision to start implementing email marketing into your business plan if you haven’t done so already.
Layout is critical to an effective email design. It needs to draw the reader’s eyes to the call to action link. Generally, a good method is to place a larger image on top, followed by text, with a call to action button on the bottom (think upside down pyramid). This encourages the reader to scan right down to the point of the email, which is to click the call to action.

As soon as they’re added to your list, subscribers start providing a lot of useful information about their interests and buying behavior. With our signup forms, you can customize fields to collect everything from age and gender to interests and subscription preferences. Maybe you have customers who are only interested in receiving emails when there’s a sale on a specific group of products, or subscribers who would prefer biweekly updates to weekly ones.


While it may seem quick and easy to purchase a list of email addresses, it will hurt you way more than it will help. For one thing, you’ll see a huge number of people unsubscribing from the very beginning. Wouldn’t you rather measure who’s saying yes than who’s saying no? Purchasing a list will also reflect poorly on your brand and the credibility of your company.
To summarize, consistent email communication empowers you to build strong relationships with your audience, but it’s important to strike the right balance when it comes to the frequency of the emails you send in your campaign. Include relationship building as part of your email marketing strategy by seeking to make your customers feel like they’re getting to know your brand better with each email.
Many small businesses have discovered that successful email marketing campaigns don’t just sell, they inform. They provide customers and prospects with useful content, such as advice, expertise and insights. By doing so, they build a relationship over time with customers. This is what’s known as “lead nurturing”—that is, heeding customer needs and providing relevant content to meet those needs over time.

Another common mistake is to only send sales pitches to your readers.  “There’s more to sending out an email than putting some pictures of your product and saying, ‘okay, go buy it,’ because people won’t keep looking at the email if you don’t spend a little bit of time writing it,” says Bastian. Instead, post highly valuable content your readers are interested in and which they would benefit from, whether they use your product or not. Things like how-tos, tips and product help are popular types of content.[/two_third]
For example, Fjällräven sends a simple, beautifully designed welcome series to seamlessly introduce new customers to their brand. And when customers get distracted while they’re shopping and leave items in their cart without making a purchase, Topo Designs sends an abandoned cart email to remind them what they left behind and offer a discount on their cart. If you’re not sure how to get started with marketing automation, we have a guide that will introduce you to the different ways you can use automation to connect with customers and sell more stuff.
Make it easy to subscribe. Post a signup form on your homepage, blog, Facebook page, and wherever else your customers and fans are already active. You might want to collect names and birthdays (for a special offer or gift) or invite readers to join groups, but don't go crazy with the required fields. A too-long subscribe form might scare people off.

For years, I’ve focused on giving the branding and small business insights I’ve gathered through my own experiences in my articles, knowing that as I build fans and a bigger audience, more work will flow in my direction. Year after year, my content continues to get better and more focused on the benefits my business offers to clients and in turn my audience gets bigger too. It takes time, but the perseverance is worth it.
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If you’re just getting started with email marketing, your list might be fairly small. That’s okay. Everyone starts somewhere, and you’ll grow your list over time. Just make sure you’re collecting email addresses, and especially that you have an opt-in form on your website, blog and applicable social networks so new people can sign up to join your list.
Groups are an easy way to organize your list into categories so that you only need to maintain a single list in your account. Let’s say you have an e-commerce store and use your Mailchimp account to communicate with sales representatives, retail locations that sell some of your products, and customers. The logical step might seem to be creating separate lists to track these three audiences, but adding them to groups on one list is a similar concept that can save you money. You can then build segments for these groups and send campaigns that are relevant to them.
If you’re just getting started with email marketing, your list might be fairly small. That’s okay. Everyone starts somewhere, and you’ll grow your list over time. Just make sure you’re collecting email addresses, and especially that you have an opt-in form on your website, blog and applicable social networks so new people can sign up to join your list.
–          The visual style of the entire banner. Check how all the other visuals you have chosen, complement the logo. Do they fit together? Is the logo visible enough to be noticed immediately upon a first look over the email? This means that you should stay close to your brand. Here’s an example on how we used our featured image into our monthly newsletter. 
Build your email list.[1] The three most important groups to market to via email are your current customers, past customers, and prospective customers. Use a spreadsheet to create a database of their names and email addresses. If you don’t already have the email addresses, you’ll need to start collecting them. To build your list, use your website, storefront, front desk, and every phone call to request your visitor's email address.[2]
But while automations are designed to take some of the work and effort out of engaging with your customers, your emails should show that you care. You should take time to research what your customers like to help make your emails sound human and personal. Above all, marketing automation is an opportunity to deepen your relationship with your customers.
Now that you have a structured autoresponder sequence, your email marketing campaign is ready to hit the ground running. Over time, you’ll need to tweak small aspects of your campaign to ensure that it continues to provide the best return on investment (ROI) possible. We have a few tips that every affiliate marketer can use to boost their email marketing ROI. Below you’ll find a brief description of each tip.
Be friendly. Feel free to use a casual tone in your email newsletters. Since most emails come directly from one person, people expect human voices in their inboxes. There's a good chance your subscribers are already in a informal frame of mind when they're checking their email, so an overly formal or stodgy voice might seem out of place. Plus, they've given you their email address, so you're already on a first-name basis. If you collect first names on your signup form, you can dynamically include them in your email greetings.
Unsubscribe rate. Unsubscribes are always going to happen no matter what, and that’s usually OK because those people probably would never have bought from you anyway. However, a high unsubscribe rate can indicate that you are losing potential customers. Check the following: Why did people subscribe to your list in the first place, and are you delivering on that promise? Is the content of your autoresponder highly relevant to the segment it is being sent to? Are you sending too many sales emails with too little value emails?
Promotion Equals Endorsement – If you are promoting a product as an affiliate, you are personally endorsing that product as something your subscribers should use. If you wouldn’t personally use a product or service, don’t promote it to your mailing list. Your subscribers will lose trust in you if you promote low-quality products and are only concerned with the affiliate commissions that you generate.
As you consider building your own email list and sending periodic emails to engage potential clients, think about this: How do you feel about the emails you get that you do enjoy? Can you be that for someone else? Of course, you can! I stay subscribed to a handful of email lists that give me consistent value—personally and in business. Many are from people who inspire me from what they do. These are people I like being reminded of and thinking about once in a while for inspiration and motivation.
In 2018 a new law known as the GDPR will come into play in Europe that will affect anyone that sells to EU citizens. It’s focus is on ensuring customers have more control over their personal data. We’re not 100% sure on the impact this will have over email marketing, but it’s looking like double opt-in will be helpful. If you haven’t researched into this yet, it’s well worth doing so.
Consistent branding is fundamental to any good digital marketing strategy. You need to have a brand voice that represents your company’s values and culture. Once you’ve developed that identity, you need to keep it consistent across all of your marketing efforts.  That includes all of your email marketing campaigns. Consistent branding keeps your business recognizable to your audience. Plus, it builds trust, which is important for customer loyalty.
Aweber is another favorite tool that is aimed at small and mid-sized businesses. It also packs an enormous amount of features, making it an outstanding email management software tool. Automation, tracking and template building are all easy to perform with this tool, earning it a place on this shortlist. It can also be easily integrated into all types of websites.
Unlike regular campaigns, an automation is a targeted email or series of emails that you can set and forget. From welcoming new subscribers to following up with a customer after a purchase to rewarding your customers with a special incentive, automation helps you streamline your communications with customers so you have more time to focus on creating content and increasing ROI. Plus, you can design, send, and track order notifications to update customers on purchases they made from your store.

Let’s face it – most email newsletters are crap. Far too many companies see email newsletters as another way to push sales, even though many people who sign up for a newsletter are not looking to actively make a purchase. This can result in low sign-up volumes, high rates of subscriber abandonment, and “newsletters” that are light on news and heavy on pushy sales tactics.
Encouraging people to purchase proudcts from you as an affiliate you is a valuable skill that is not only financially rewarding but also personally fulfilling. Even if you sell your own products or services, affiliate marketing is a great income stream you can add to your business to add value to your customers and make extra money while doing it. In almost any profit-driven company today, the best-compensated people are those who deliver sales, whether they work the front lines (e.g. real estate agents, car salespeople) or the boardrooms and negotiating tables of Fortune 500 companies.
InfusionSoft is a fully functional CRM and marketing solution created for small and medium size businesses. Comparing it to MailChimp or AWeber is like comparing a Lamborghini to a VW Golf. It provides highly advanced features for list segmentation, lead scoring and marketing automation. On top of all that, you can integrate all of these features with your optin form using Infusionsoft Tags + OptinMonster.