Build your email list. The three most important groups to market to via email are your current customers, past customers, and prospective customers. Use a spreadsheet to create a database of their names and email addresses. If you don’t already have the email addresses, you’ll need to start collecting them. To build your list, use your website, storefront, front desk, and every phone call to request your visitor's email address.
As an affiliate, you are drawing people in to your site, then redirecting them off your site in order to make a sale. In the short time they are on your site, you need to capture their email address or you may never see or hear from them again. A pop-up is the best way to do this. GetResponse lets you create pop-ups and lightboxes from within your account. See our post about pop-ups to learn how to make them in your GetResponse account.
There are thousands of companies that will pay you commissions for any sales that you generate on their behalf, an arrangement known in the online business world as affiliate marketing. Promoting other companies’ products and services to your mailing list can be an extremely effective way to generate revenue if you can find a product or a service that is a great match for your audience. Even if your company produces its own products and services, you should still consider promoting other companies’ products because you can only talk about your products so much before your audience gets sick of hearing about them.
There are plenty of ways to attract customers to sign up on your email list. It is not difficult and not at all time-consuming. One great way is to build in a popup window to notify your customers to sign up to receive latest updates and promotion of your website. Another method is to entice their participation by dangling a contest or lucky draws. Unique content and reader appeal will generally result in higher search engine ratings too, which in turn should drive more traffic and conversions.
For example, if you see that the majority of your signups are being generated from forms you’ve shared on Facebook and Twitter, then you might want to focus on connecting with your customers—and potential customers—through social media. You can even create segments to target people who joined your list through a specific method, whether it’s an integration like Facebook, an app like Mailchimp Subscribe, an e-commerce integration, or a hosted form. And if there’s a specific page on your website you want to track signups from, you can add a hidden field to your embedded form and place it on multiple pages.
Email marketing is still a great way to conduct marketing, whether you are a small business or a big corporation. However, almost everybody uses this strategy and as a consequence, people’s mail boxes are overcrowded with promotional email. In order to make your emails more attractive and catchy, you need to make sure you know exactly what to expect from such a campaign and how to create the content your audience wants.
Make it easy to subscribe. Post a signup form on your homepage, blog, Facebook page, and wherever else your customers and fans are already active. You might want to collect names and birthdays (for a special offer or gift) or invite readers to join groups, but don't go crazy with the required fields. A too-long subscribe form might scare people off.
Knowing your Email Marketing goal is the first step to run a successful Email Marketing Campaign, as this will guide you to understand the type of campaigns you should opt for, who your target audiences should be, what type of content you should include and the best ways through which you can gauge the performance of your Email Marketing Campaign. The most important thing about your Email Marketing goals is to let it stay aligned with the KPI and wider marketing goals of your company.
Now that we’ve covered some of the bear bones of crafting a good email campaign, we’ve reached the point in this email marketing guide where it’s time to talk about visuals. While many claim to prefer emails with fancy visual elements, it’s often noted that emails without them actually convert best. While we neither suggest totally ignoring this element when building your email marketing strategy nor obsessing over the aesthetics, it’s best to find a balance between the two extremes. Make sure your CTA buttons are text based so that someone who can’t see the images can still understand the email, and of course you want to prioritize things like readability and mobile friendliness. Here are a few more technical guidelines to consider when coming up with the appearance of your emails:
Next step according to Email Marketing Tutorial is, knowing different types of Email Campaigns and understanding the one that will best fit for running Email campaigns for your business. Email Marketing Tutorial for beginners talks about four types of Email Marketing Campaign, which are based on the goals you have thought for your campaign. Let us go through those types-
Garima is a data-driven marketing manager who is buff of Big Data, Digital Marketing & Social Media. Conceiving and executing Digital Marketing Strategies that focus on the audience engagement and acquisition/growth are her strong suits. Writing blogs is something that she holds high for sharing her expertise of which you can get the dividends here, through Digital Vidya blogs.
Don’t set yourself up for failure on your next email campaign—create a checklist of all the important steps you need to consider before pressing “send.” These might include checking your image to text ratio, ensuring you have a text version to support your HTML email, having your copy proofread, and testing to see how your email renders on various clients and browsers.
Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. (Seriously. They give away a new design every week.) They also sometimes have fun survey questions where they crowdsource for their blog. This week's, for example, asked subscribers what they would do if the internet didn't exist.
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6. Reliable tracking system. Losing track of a referral and losing the commission altogether is a very realistic risk, but you are safe with Moosend. Given that you have invested time in promoting an affiliate deal, offering a reliable click-tracking system is the least a vendor can do to support their partner efforts. Moosend’s choice is GetAmbassador, a top-notch referral marketing software that will track your efforts securely across all channels.