–          The visual style of the entire banner. Check how all the other visuals you have chosen, complement the logo. Do they fit together? Is the logo visible enough to be noticed immediately upon a first look over the email? This means that you should stay close to your brand. Here’s an example on how we used our featured image into our monthly newsletter. 
Let’s face it – most email newsletters are crap. Far too many companies see email newsletters as another way to push sales, even though many people who sign up for a newsletter are not looking to actively make a purchase. This can result in low sign-up volumes, high rates of subscriber abandonment, and “newsletters” that are light on news and heavy on pushy sales tactics.
If you are a marketer aiming at a successful email campaign, you cannot neglect your mobile audience. Most of the people of today read their emails on their mobile devices. It’s easier this way, especially for those who are constantly on the road. Think about this significant part of your audience and always test your email before sending it to your lists.
Segment Your Lists: You don’t want to send every single email to everyone in your database. If you did that, you’d likely have to send very general emails and even then would still need to worry about making them relevant to all recipients. In order to ensure relevancy, you need to segment your lists. This practice can go a long way toward helping you reach the goal of delivering the right message to the right person at the right time.

No matter how effective the subject line you’ll always have subscribers who don’t open it for a variety of reasons. Send your email again specifically targeting a list segment of those who didn’t open the first time around. Not only is this a second chance in case they just missed the first email, it’s another opportunity to further split test subject lines as well as send times.


Since 1997, Maria Christensen has written about business, history, food, culture and travel for diverse publications. She ran her own business writing employee handbooks and business process manuals for small businesses, authored a guidebook to Seattle, and works as an accountant for a software company. Christensen studied communications at the University of Washington and history at Armstrong Atlantic State University.
Presentation is everything, or so they say. With this old adage in mind, we’ve compiled our best tips for anyone who wants to send emails that subscribers click into a handy email design guide. We cover each facet of design: content, templates, identity, color, images, layout, fonts, and calls to action. Design is as much science as it is art, and we take the guesswork out of what can seem like the most challenging part of sending good emails.

Layout is critical to an effective email design. It needs to draw the reader’s eyes to the call to action link. Generally, a good method is to place a larger image on top, followed by text, with a call to action button on the bottom (think upside down pyramid). This encourages the reader to scan right down to the point of the email, which is to click the call to action.
For years, I’ve focused on giving the branding and small business insights I’ve gathered through my own experiences in my articles, knowing that as I build fans and a bigger audience, more work will flow in my direction. Year after year, my content continues to get better and more focused on the benefits my business offers to clients and in turn my audience gets bigger too. It takes time, but the perseverance is worth it.
Even though you’re creating beautiful and engaging email campaigns, some recipients may still want to unsubscribe—the inbox is a noisy place! Although setting up an unsubscribe group or option might be considered a minor step, failing to ensure a way for your recipients to unsubscribe from your email marketing campaigns can cause disastrous consequences for deliverability and your sender reputation if you ignore them.
Next step according to Email Marketing Tutorial is, knowing different types of Email Campaigns and understanding the one that will best fit for running Email campaigns for your business.  Email Marketing Tutorial for beginners talks about four types of Email Marketing Campaign, which are based on the goals you have thought for your campaign. Let us go through those types-
Email marketing has the highest conversion rates of any marketing channel. In fact, sixty-six percent of online consumers made a purchase after receiving an email marketing message — which is more than social and direct mail, according to the Data & Marketing Association. And transactions from email are three times more profitable than those made on social media, reports the global management consulting firm McKinsey & Company.
These can be your current customers, event attendees or even that random stack of business cards you’ve collected over the years. Once you have permission (because, yes, you ALWAYS ask permission!), you’ll have a nice list of people who are already familiar with you and are just waiting to be cultivated through your awesome email marketing campaigns!
Now, you can automatically send highly relevant emails encouraging them to buy the product or service they were considering. Customers who received multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one followup email, according to Experian. Try sending the first message one day after, a second message 48 hours after, and possibly a third message within three or four days of abandonment.
Now that you’ve finished reading this guide you have the email marketing tools you need to start experimenting. After all, the best way to learn anything in ecommerce is by doing. Rest assured that email marketing will offer you one of the best ROIs of any channel, so you don’t have a ton to lose as you try out different email marketing strategies. If you find that you have more specific questions after you start, note that there are endless lists compiled with all kinds of email marketing tips available online, including on our blog. All these helpful resources combined with a bit of determination and creativity, you’re already poised for success.
Day by day, more and more companies participate to using this marketing method to create their own business web-site. This partnership is a low–cost model; because it is paid only when sales are completed. For instance, most affiliates pay 5% commission for every visitor who purchases a product suggested by its affiliate marketing platform. (Generally another web-site) Although commission is a very small percentage, the partnership allows affiliates to benefit from brand awareness by providing a continuous level of sales to the company.

Even if you’re leveraging the marketing efforts of others rather than doing the outreach part yourself initially, you can use those efforts to build a critical asset — an email list of buyers. Once you’ve got that list, optimize your back end with customer behavior data and a multitude of different offers and you can maximize the customer lifetime value of those list members.
The content you create and share should engage people in ways that make them clients in the future. Start by asking, “Whose attention am I trying to keep and what would they be interested in seeing from me?” If it’s on brand for you, it’s also valuable to them. Do this, and people will love you for sharing your expertise with them and will ask for more (or, at least, stay subscribed long enough to get to know you and your business better until the the time is right for them to buy).
Layout is critical to an effective email design. It needs to draw the reader’s eyes to the call to action link. Generally, a good method is to place a larger image on top, followed by text, with a call to action button on the bottom (think upside down pyramid). This encourages the reader to scan right down to the point of the email, which is to click the call to action.
InfusionSoft is a fully functional CRM and marketing solution created for small and medium size businesses. Comparing it to MailChimp or AWeber is like comparing a Lamborghini to a VW Golf. It provides highly advanced features for list segmentation, lead scoring and marketing automation. On top of all that, you can integrate all of these features with your optin form using Infusionsoft Tags + OptinMonster.
As you can see from the example above, emails following the model contain a succinct headline that highlights the key message of the campaign, as well as supporting information and visuals to help convince readers about the benefits of clicking-through. The reader is then presented with a prominent call to action button that makes it crystal clear what to do next.
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