You should avoid using “Click here!” or “Once in a lifetime opportunity!” in your email, in addition, excessive use of exclamation points (!!!!!!!!!) and All CAPS Content should also be avoided. Email Marketing Tutorial asks marketers to avoid using bright red or green colored fonts, bad content, and HTML email with one big image that has little or no text

Why should your email campaign recipients be interested in opening your emails?  They’ll be interested if you offer something that they value.  Perhaps you can offer a discount on a product or service.  Or maybe you want to offer informative content to encourage website visits.  Whatever you offer, it needs to be relevant and valuable to your target audience
Rob, you don’t say who ‘booted’ you from using it. A significant GDPR factor is non-profits having to consent/re-consent those on established email lists and experiencing significant proportions of lists being lost because people miss the notifications or are too busy to fill in yet more forms. However, I have found a few using a ‘one-touch’ re-subscription button that takes immediate effect, without the recipient having to do anything else. It would appear that the re-subscription rate is higher, the easier it is to activate. On enquiry, I was told that they were using mail chimp for this.
Promotion Equals Endorsement – If you are promoting a product as an affiliate, you are personally endorsing that product as something your subscribers should use. If you wouldn’t personally use a product or service, don’t promote it to your mailing list. Your subscribers will lose trust in you if you promote low-quality products and are only concerned with the affiliate commissions that you generate.
Until you have cash, your king is content. The more you publish articles product reviews, visitor feedback and information on your website (or in your blog), the more chance you get visitors to your website. Search engines like to show newly written content. Therefore, we advise you to add new pages to your site at least every few days. Make sure your site is easy to find by visitors by using a good site navigation or site nap.
Fortunately for beginners just getting started with affiliate marketing, hard sales skills – though great to have – are not a prerequisite for affiliate marketing success. Provided that you choose a profitable niche market, set up your WordPress platform properly, and take the right steps to grow your audience, you can generate affiliate income as a relationship marketer. As mentioned earlier, if you do it right promoting the right products that can help your audience is a way to actually add value.
InfusionSoft is a fully functional CRM and marketing solution created for small and medium size businesses. Comparing it to MailChimp or AWeber is like comparing a Lamborghini to a VW Golf. It provides highly advanced features for list segmentation, lead scoring and marketing automation. On top of all that, you can integrate all of these features with your optin form using Infusionsoft Tags + OptinMonster.

For non automated emails and newsletters, you should always resend the same message to everyone who didn't open and or click your last email. This isn't always accurate, because email open tracking doesn't work if someone has images disabled. But doing this usually gets you an extra 20-30% boost.  I usually test out a totally new subject line on the resends. You can also rewrite part of the email with a different angle.


With the continuing rise of social media clutter, email marketing campaigns are becoming even more integral to any marketing strategy, no matter how big or small your company. Marketing Land reports that 77 percent of consumers prefer to receive permission-based emails rather than any other form of marketing communication. Email marketing campaigns provide the perfect opportunity to communicate your brand image, build relationships with (potential) customers, generate leads, increase web traffic, and gather important data. As essential as these marketing efforts are, many email campaigns are a miss. This article will provide you with a step-by-step guide to making any email marketing campaign a hit.
It is a email marketing best practice to include information along with your sign-up form to let your new subscribers know exactly how often you plan on emailing them (whether it’s once a month or twice a week, or another timeframe), and what type of information you’ll be sending. That way, people know right away what they’re signing up for when they sign up, and expectations are set, so there aren’t any surprises.
Why does email list segmentation matter? We know that beyond relevancy, list segmentation is important from a revenue perspective. Data from the DMA indicates that segmented and targeted emails generate 58% of all email revenue. On top of this, our research found that marketers who used segmented campaigns noted as much as a 76% increase in revenue–and more than 76% of marketers say basic segmentation is part of their email marketing strategy.
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