Unsubscribe rate. Unsubscribes are always going to happen no matter what, and that’s usually OK because those people probably would never have bought from you anyway. However, a high unsubscribe rate can indicate that you are losing potential customers. Check the following: Why did people subscribe to your list in the first place, and are you delivering on that promise? Is the content of your autoresponder highly relevant to the segment it is being sent to? Are you sending too many sales emails with too little value emails?
Even though you’re creating beautiful and engaging email campaigns, some recipients may still want to unsubscribe—the inbox is a noisy place! Although setting up an unsubscribe group or option might be considered a minor step, failing to ensure a way for your recipients to unsubscribe from your email marketing campaigns can cause disastrous consequences for deliverability and your sender reputation if you ignore them.
You’ll want your messages to be easy to read, no matter what device your readers are on, or how much time they have. Using bullets and subheadings makes your email easy to scan, even, for example, if someone’s quickly checking messages on their phone while taking the subway to work. Also, make sure to break up longer paragraphs into shorter ones to make your material more digestible.
Experimenting with subject lines is another crucial aspect of mastering the art of good email marketing strategy. The use of subject lines for promotional emails is one of the most controversial topics amongst email marketers. There are many different opinions out there about which ones work best. The truth is, however, that there is no unique formula for making the perfect subject line and every brand has to find its own way to be noticed in their customers’ inboxes.
A standard best practice is to first segment out your recipients who consistently have low engagement rates and then send them a “winback” email asking them if they’re still interested in receiving your email. (Some vendors will include a special offer or discount in this campaign.) If your recipient does not re-opt-in, it’s time to remove them from your list.
Focus on the reader first. You should always write your emails to address the needs of your subscribers, not yours. Offer ways to solve their problems, don’t simply talk about your products and how great they are. (This is a part that so many companies get wrong.) Ask yourself, what are the biggest pain points/struggles for my subscribers? How can I solve their current problem in this email?
It doesn’t make sense to send the exact same content to everyone on your email list. Your audience is likely to have varied interest, so the same generic email likely won’t appeal to everyone. Given the rise of data driven marketing, you have a lot of information at your fingertips. You can separate your email lists into different groups based on a variety of factors. For example, you could separate your lists by age range or geographical area. Then you can use dynamic content to appeal to those audiences more specifically. This personalizes your emails, which makes your readers more likely to click through.
What if you used an autoresponder instead? That way you could create two, three, even ten email messages all at once. One blog post per email works well. Then schedule each message in the autoresponder to go out every seven days. Viola. You now have what looks like a weekly newsletter, but is actually an autoresponder. And you now have a lot more free time.
Create different email lists. Keep email addresses organized in spreadsheets and make sure you separate them. At minimum, you should have the emails broken into lists of current customers, past customers and prospective customers. Creating separate email lists allows you to send different emails to the groups, each with their own targeted content. As you go along, you can get more specific with your lists for even better targeting.
Subject matter. Are there specific topics people gravitate towards? Look at the open rate on your emails to see if there are any surprises. In some industries, people are always asking about a specific topic, but the open rate for emails addressing it is low. Sometimes people think they’re interested (or not interested) in reading information about certain topics, but the data shows otherwise. Keep an eye on which types of emails are read most often, and which aren’t, so you can modify the subjects you cover appropriately. Your readers may even change their interests and preferences over time.
Focus on the reader first. You should always write your emails to address the needs of your subscribers, not yours. Offer ways to solve their problems, don’t simply talk about your products and how great they are. (This is a part that so many companies get wrong.) Ask yourself, what are the biggest pain points/struggles for my subscribers? How can I solve their current problem in this email?
Now that you’ve finished reading this guide you have the email marketing tools you need to start experimenting. After all, the best way to learn anything in ecommerce is by doing. Rest assured that email marketing will offer you one of the best ROIs of any channel, so you don’t have a ton to lose as you try out different email marketing strategies. If you find that you have more specific questions after you start, note that there are endless lists compiled with all kinds of email marketing tips available online, including on our blog. All these helpful resources combined with a bit of determination and creativity, you’re already poised for success.

As you spend time writing your emails, you may run into questions about whether to include direct links to the vendor or send people to your own website. Like other issues you may face with your emails, there’s often no right or wrong answer, and it may well depend on your audience. If they don’t click through to your website, then it may be better to try sending them direct to the vendor instead (remembering to track your HopLinks with a unique TID so you know how effective your emails are).


Make it scannable. Your subscribers are busy people who get a lot of email, so it's safe to assume you don't have their undivided attention. Instead of one long block, break up your content into short paragraphs. Include subheadings and images to guide readers through your email and make it easier to scan, and add a teaser to the top of your newsletter to tell subscribers what's in store. If you're sending a long article, consider inserting a "read more" link so people can get to the rest when it's convenient for them. Your subject line should be to-the-point and easy to digest, too. You might even want to a/b test subject lines to see which ones perform best.

First of all, BuzzFeed has awesome subject lines and preview text. They are always short and punchy -- which fits in perfectly with the rest of BuzzFeed's content. I especially love how the preview text will accompany the subject line. For example, if the subject line is a question, the preview text is the answer. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it:
Why should your email campaign recipients be interested in opening your emails?  They’ll be interested if you offer something that they value.  Perhaps you can offer a discount on a product or service.  Or maybe you want to offer informative content to encourage website visits.  Whatever you offer, it needs to be relevant and valuable to your target audience
Promote your email sign-up on your website, blog, landing pages, “thank you” pages (after users have filled out a form), as well as at any live events. Most importantly, communicate what they are signing up for when they submit their email address. Building your subscriber lists the right way will ensure that email engagement remains high and your emails get in front of the eyes that matter.
Newsletters have historically been emails that humble-brag about internal company achievements and give generic information to the poor saps that were unfortunate enough to end up on said company's RSS feed (whatever that is, or rather, was). So while the old “newsletter” content is useless and dead,  successful marketers know that quality email marketing is still one of the best marketing tools available, especially for service-based businesses. Depending on which study you read, you get $35 to $40 back for every dollar you invest in email! This reinforces the fact that, hands down, there's nothing more valuable than direct access to someone’s attention.
9. Documentation and promo tools. Whether you are a beginner affiliate marketer or an experienced service provider you need to have information and material about the service or product you want to promote. Documentation on how to use the affiliate tracking system and promotional tools, like banners, are the bare minimum you need to look for when choosing a referral program. These are all provided by Moosend.

Not sure how often to send email? It’s better to start small, emailing subscribers once or twice a month, or more often if that is what you offered when they signed up. It’s important to only send what you promised. If you need to increase the frequency later, or during a busy season like the winter holidays, you can email your subscribers and let them know in advance what to expect. A word of warning: Don’t add anyone to your email list without their permission. If they’ve entered a contest or drawing or you’ve gotten their business card, make sure to drop them a line to ask if they want to be on your email list – instead of adding them directly.


The content you create and share should engage people in ways that make them clients in the future. Start by asking, “Whose attention am I trying to keep and what would they be interested in seeing from me?” If it’s on brand for you, it’s also valuable to them. Do this, and people will love you for sharing your expertise with them and will ask for more (or, at least, stay subscribed long enough to get to know you and your business better until the the time is right for them to buy).
Until you have cash, your king is content. The more you publish articles product reviews, visitor feedback and information on your website (or in your blog), the more chance you get visitors to your website. Search engines like to show newly written content. Therefore, we advise you to add new pages to your site at least every few days. Make sure your site is easy to find by visitors by using a good site navigation or site nap.
In order for the email campaign to be effective, however, you need to always have something interesting to say and at the same time, something of value to give. You should think about discounts for new clients, new services, free services and so on. If you are willing to give away some things, your customers may also return your favors. For example, CMI is sending a daily newsletter with their newest blog post. In this way they connect with me every time they have something new to share. 
Keep Educating Yourself: Technology, best practices and everything else changes at a breakneck pace these days, so one of the best things you can do to keep your email marketing strategy relevant is to regularly educate yourself. Joining communities for email marketers or even just checking out blog posts and resources like this one on a regular basis can help ensure you stay up to date on everything new.

When choosing images for your email marketing campaigns, consider those that represent concepts or interpretations of the topics included in your email marketing campaign. Look for simple, but bold images that draw attention but aren’t too distracting for your recipient. It may take a little longer than expected, but spending extra time on image selection helps your email campaign pop!


Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers.
Segment your email list as much as possible. This enables you to send more relevant emails to your subscribers. A few things you can segment on are age, gender, geographic location, engagement (opens, clicks), buyers/non buyers, interests via surveys before or after the optin. Additionally, you can also work with email append services that can fill in the gaps for you. You will want to include this in your privacy policy.
Be Transparent – You should always disclose to your subscribers if you are receiving a commission for promoting a product or service for honesty, transparency and even legal reasons. In the United States, the FTC requires that you disclose any payment that you receive for endorsing a product or service. You can read the FTC’s endorsement guidelines at http://1.usa.gov/1FRMynQ.
Test. Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it's too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.

Email marketing is by far the most effective internet marketing method that you can use in an online business.  It doesn't matter if you sell products, services, or simply rely on advertising to make money from your website, email marketing will give you the greatest return on investment in all online business models.   However, the only way you'll see success with email marketing is if you build effective campaigns, and that's what this cour covers the basics of.
To avoid having your customers lose interest, we do recommend sending a newsletter more than once per month. According to the Direct Marketing Association, most companies send promotional email campaigns 2-3 times per month. To fully take advantage of email marketing, however, you should still be conservative with how frequently you send your campaigns. If you create campaigns where emails are sent every day, for example, this might cause your unsubscribe rate to increase.
Before you send out your first marketing message, you need a list of people to send your emails to. Only send your email marketing messages to people who voluntarily sign up to receive them or you might develop a reputation as a spammer -- someone who sends unsolicited and unwanted email. Create a place on your website for people to sign up for communication from you. If you sell products online, include in the checkout process a way for customers to opt in to future emails from your company. Make sure all of your communications include a link that people can click on to unsubscribe from your marketing.
Title. Creating a title is the single most important thing you should focus on. Over time, you should get as creative as possible and test various types of email titles. It is the first thing a user sees, and it should be created to engage the reader and make them open the email. The more engaging your email subject is, the higher the open rates are going to be.
But anyone who’s tried email marketing knows it’s not as simple as quickly drafting a message and hitting the “send” button. You have to build a healthy email list, make sure you’re complying with CAN-SPAM regulations, segment your lists so you’re delivering the right messages to the right people, create different types of emails for all different situations, design attractive and on-brand emails, analyze results ... is your head spinning yet?
That is an oustanding Article Jeff! When I went through Profit Academy 2 I had 2 passion Niches that i have followed, Personal Development ( TheGannonProject) and Golf (GannonGolf) which is my day Job, I have found a new love and Passion for IM. Do you think I should keep the other 2 going or in the words of the great Jimmy Russell ” Do 1 thing, do it well, do it all the way!” ( Sorry I’m a Bourbon fan). Im going to a 3 day event here in Sydney that Mal Emery is putting on and one of the “Big Names” attending the event is Russell Brunson, pretty excited about that 🙂 I’m hoping to cement my future driven works their, but would love your advice brother, as we say over here, your about as Fair Dinkum as it gets and I love you work. Thanks
apple apple dmarc basics of email marketing best email design tips best workflows to trigger campaigns in email marketing build email list clean email list common mistakes in email marketing create email list Create surveys email email design email design tips email marketing email marketing campaign email marketing for beginners email marketing in the mobile era email marketing solutions email marketing strategies email marketing strategies for e-commerce web-sites email marketing strategies supported by science and research email templates email tips how to create mobile optimized newsletter templates how to create your own mailing database how to use INBOX triggers how to use the unsubscribe button in email marketing inboxbrush inbox mail list building marketing marketing tips mobile email marketing mobile optimization for email marketing most important parameters to follow in email marketing newsletter design newsletter design tips newsletters examples scientific email marketing strategies tips to increase email flow useinbox ways to enlarge email lists what is the easiest newsletter creation tool why buying email lists damages your email marketing efforts why you shouldn't buy email lists
Track the effectiveness through analytics. Most email service providers include free analytics when you use their programs. These analytics provide a great deal of information about the email’s effectiveness, but the three most important metrics are the open rate, click through rate (CTR), and unsubscribes. Knowing this information can help you tweak your content for more successful email marketing in the future.

To summarize some of the key points from this article, remember to put some extra thought into your CTA buttons and subject lines. Be sure not to clutter the email with too much text, and be strategic about the frequency with which you appear in your customers’ inboxes. Using an email service provider like MadMimi or MailChimp will help you keep all this stuff straight whilst also providing you with some great templates for busting out killer email campaigns. What’s more, is that they will help to synthesize data about how well your campaigns are performing. Take special note of things like open, click, bounce, and unsubscribe rates when trying to make sense of a campaign’s performance.
Wow, Jeff! Fantastic article. Lots of great info to refer back on. You first came to my attention through the Profit Academy coaching & I sought your website from there. I love your very personal writing style. It is obvious that you are passionate about your work and care about people. You share top grade knowledge without the fluff. It is a powerful combination and why I listen when you speak. Thank you for gifting us the benefit of your insight.
Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.
Create different email lists. Keep email addresses organized in spreadsheets and make sure you separate them. At minimum, you should have the emails broken into lists of current customers, past customers and prospective customers. Creating separate email lists allows you to send different emails to the groups, each with their own targeted content. As you go along, you can get more specific with your lists for even better targeting.
This article is informative, but it does not offer distinguishing features between the services covered (other than mailchimp is free). You seemed to go to great lengths to say good things about each – although I’m sure each services has positive aspects. I would have benefited much more from a rating of some sort of the various features of each service, or at least the pros & cons of each.
To summarize some of the key points from this article, remember to put some extra thought into your CTA buttons and subject lines. Be sure not to clutter the email with too much text, and be strategic about the frequency with which you appear in your customers’ inboxes. Using an email service provider like MadMimi or MailChimp will help you keep all this stuff straight whilst also providing you with some great templates for busting out killer email campaigns. What’s more, is that they will help to synthesize data about how well your campaigns are performing. Take special note of things like open, click, bounce, and unsubscribe rates when trying to make sense of a campaign’s performance.
MailChimp is the most widely used email management software. It also packs an abundance of useful features, including detailed analytics. But what makes it the most usable one is definitely that it is free for those who are just starting out. The only limitation is that you can have a maximum of 2,000 subscribers and 12,000 monthly emails sent. In comparison to the others, their paid plan is twice as a right, making this the client that the majority of people choose.
If you’re new to this, you’re definitely going to face some personal resistance. After all, even if you have no hang-ups pestering people in their inbox, you’re still going to be putting your ideas and thoughts out into the world and that can be scary. We all hope that our content will be coherent, useful, not invasive or annoying and please god never offensive to anyone! For anyone who is not seasoned in the arena of public opinion, critique and criticism, putting yourself  “out there” in those first few articles or emails will be nerve-racking.
Don’t assume that affiliate marketing is.. well, just emailing a couple of advertisements. It can open doors of opportunities between you and your audience. Create captivating and interesting emails, not only to draw your current audience in but to make it irresistible for them not to forward to their family and friends as well. Great examples like hosting a refer-a-friend promotion, life hacks and tips and tricks, product comparisons in the current market. These are wonderful ways to attract new potential readers, luring them in and increasing your email list!

If you are clear about your Email Marketing Goals and find it is well synchronized with your company’s objective, then the next thing that you need to do is building your email list, as this will help you send emails to the right audiences. To build your email list, you can import a list of known contacts into your chosen Email Marketing Tool or you can build a new email list right from scratch.


If you are a marketer aiming at a successful email campaign, you cannot neglect your mobile audience. Most of the people of today read their emails on their mobile devices. It’s easier this way, especially for those who are constantly on the road. Think about this significant part of your audience and always test your email before sending it to your lists.
These metrics will give you a high-level view of how your emails are reaching customers and how they are receiving different emails. And don’t be afraid to take a few chances! Especially as you’re building your email marketing strategy, try new things and if they don’t work just move on to the next idea. You never know what will hit your readers and make them want to get engaged further!
[two_third]A simple web search on online marketing can present you with a dizzying array of often contradictory information on the best way to market to your readers. The thing is, there’s no one approach that works for every business, let alone each specific group of people. And since nobody can offer you the perfect blueprint for your unique email list, the most important thing is to test. You’ll want to analyze your data from time to time, with a special look at the following:[/two_third]
These metrics give you a high-level overview of how your subscribers are interacting with your campaigns and allow you to compare the success of one campaign to another. If you want to go deeper and see the exact people who opened and clicked your campaign, what links they clicked, etc. you can do so by choosing some of the other reports from the right hand side menu.
×