Again, “newsletters” are annoying to all of us. Who wants to read your “Memorial Day Newsletter”? (Even your mom is only glancing at it and that’s just to be polite because she loves you). However, emails with your voice, philosophy and insights that the recipient actually appreciates and is interested in? That’s an entirely different beast. That is what we are going for here. RIP newsletters, hello email marketing.
To summarize, consistent email communication empowers you to build strong relationships with your audience, but it’s important to strike the right balance when it comes to the frequency of the emails you send in your campaign. Include relationship building as part of your email marketing strategy by seeking to make your customers feel like they’re getting to know your brand better with each email.
MailChimp is the most widely used email management software. It also packs an abundance of useful features, including detailed analytics. But what makes it the most usable one is definitely that it is free for those who are just starting out. The only limitation is that you can have a maximum of 2,000 subscribers and 12,000 monthly emails sent. In comparison to the others, their paid plan is twice as a right, making this the client that the majority of people choose.
Write great subject lines. David Ogilvy once said that 80 cents of your dollar should be spent on writing headlines. With emails, the subject line is just as important. If it doesn’t catch your attention, you won’t open it. So, spend the majority of your time writing and polishing your subject line. A great email subject line entices curiosity about the content of the email. It’s also personal, and highly relevant to the recipient. To learn more about how to write amazing subject lines, we have an entire blog post on the topic: 30 Successful Bloggers Share Their Best Converting Email Subject Line.

Now that you’ve finished reading this guide you have the email marketing tools you need to start experimenting. After all, the best way to learn anything in ecommerce is by doing. Rest assured that email marketing will offer you one of the best ROIs of any channel, so you don’t have a ton to lose as you try out different email marketing strategies. If you find that you have more specific questions after you start, note that there are endless lists compiled with all kinds of email marketing tips available online, including on our blog. All these helpful resources combined with a bit of determination and creativity, you’re already poised for success.

Title. Creating a title is the single most important thing you should focus on. Over time, you should get as creative as possible and test various types of email titles. It is the first thing a user sees, and it should be created to engage the reader and make them open the email. The more engaging your email subject is, the higher the open rates are going to be.
If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro.
Of course, the site’s commitment to quality content was a major factor. In fact, I actually signed up for the DIY Natural newsletter as I was researching this article. My wife and I share similar views on self-reliance and sustainability as Matt and Betsy, and we already make our own laundry detergent and other household items (including ghee). As such, DIY Natural’s content is perfect for us, and exactly the type of content I’d like to see in my inbox every week.

We are witnessing the growth of the Internet at the speed of light; it is only a matter of time before every single person is connected by the web. Nowadays, it represents the main medium for information and news. The Internet can also be described as a huge market where every kind of merchandise is being sold. Affiliate email marketing is one of the successful ways to improve sales and promote your business at the same time and has made selling services and products much easier than it used to be.


When it comes to deciding how to craft that perfect subject line, there appears to be really only one area to avoid: the subject line of 60 to 70 characters. Marketers refer to this as the “dead zone” of subject length. According to research by Adestra, which tracked over 900 million emails for its report, there is no increase in either open rate or clickthroughs at this 60-to-70 character length of subject line.
Think about implementing referral links to incentivize your subscribers to spread awareness about your brand, too. Referral links allow your current customers to promote trackable links for your business. In exchange for sending new paying customers your way, you can give them incentives like discounts, coupons, vouchers, cash, prizes or redeemable points.
Really helpful content jeff. I love your blog. I was actually thinking of doing a weightloss blog as I have struggled with losing for a long time, and now eventually have diabetics. So I will add things. I might let you look at it and perhaps you would give me your opinion. Another thing, I was promoting an offer over facebook, unfortunatly I never got sales. but this has fired me up. I must use an opt page next time. Then at least I will collect emails.
Subject line. What does better for you, emails with lots of information in the subject line or those with just a bit? If you have 200 addresses or more on your email list, A/B split testing can help you analyze two different subject lines for the exact same post to see which one gets a better response. There may be specific subject lines for your list that you’d like to test as well.
People who subscribe to your list are so interested in what you have to say that they’re willing to invite you into their inbox. This is a privilege. Honor it by letting them be the first to know about new products and sales. Or, go one step further like the company Oui Shave that asks its best customers to participate in product surveys and rewards them by making them beta testers for new products.
Creating and building an email list is a very important step in affiliate marketing. To target certain types of customers you want to promote business to, you need to adapt the content according to their wants and needs. When people sign up for a mailing list, they expect to read about information and issues they have. Perhaps find a solution to their problem. It can be an email mini course, tips and tricks article or an update on your latest products, it will bring your customers closer to you.
It is a email marketing best practice to include information along with your sign-up form to let your new subscribers know exactly how often you plan on emailing them (whether it’s once a month or twice a week, or another timeframe), and what type of information you’ll be sending. That way, people know right away what they’re signing up for when they sign up, and expectations are set, so there aren’t any surprises.
Set an expectation for frequency – The key with frequency is to strike a happy medium. With email frequency, this is more about setting expectations, rather than a particular interval. For example, if you offer a free six-day mini-course then obviously your subscribers will be expecting an email a day for the next six days. Beyond that, a weekly email might be the right frequency, particularly if your emails are short, relevant, and to the point. The other extreme is not emailing them for weeks, then surprising them (not in a good way) with something out of the blue. By that time, there’s every chance they will have forgotten they subscribed in the first place!
While it may seem quick and easy to purchase a list of email addresses, it will hurt you way more than it will help. For one thing, you’ll see a huge number of people unsubscribing from the very beginning. Wouldn’t you rather measure who’s saying yes than who’s saying no? Purchasing a list will also reflect poorly on your brand and the credibility of your company.
Focus on the reader first. You should always write your emails to address the needs of your subscribers, not yours. Offer ways to solve their problems, don’t simply talk about your products and how great they are. (This is a part that so many companies get wrong.) Ask yourself, what are the biggest pain points/struggles for my subscribers? How can I solve their current problem in this email?
Depending on the products or services that your company offers, a newsletter could be a great fit. This is an especially good type of email campaign if you frequently publish blog posts or other informative articles. Your newsletter could simply be a roundup of your current content. People aren’t likely to read a word heavy email though. Email newsletters should be visually appealing.  Include concise headlines with a brief description of the article along with a pretty graphic.  Also include a clear call to action link for the recipient to read more. This allows you to include multiple pieces of content in order to appeal to a wider audience but without overwhelming the reader.
You should avoid using “Click here!” or “Once in a lifetime opportunity!” in your email, in addition, excessive use of exclamation points (!!!!!!!!!) and All CAPS Content should also be avoided. Email Marketing Tutorial asks marketers to avoid using bright red or green colored fonts, bad content, and HTML email with one big image that has little or no text
In 2018 a new law known as the GDPR will come into play in Europe that will affect anyone that sells to EU citizens. It’s focus is on ensuring customers have more control over their personal data. We’re not 100% sure on the impact this will have over email marketing, but it’s looking like double opt-in will be helpful. If you haven’t researched into this yet, it’s well worth doing so.
Encouraging people to purchase proudcts from you as an affiliate you is a valuable skill that is not only financially rewarding but also personally fulfilling. Even if you sell your own products or services, affiliate marketing is a great income stream you can add to your business to add value to your customers and make extra money while doing it. In almost any profit-driven company today, the best-compensated people are those who deliver sales, whether they work the front lines (e.g. real estate agents, car salespeople) or the boardrooms and negotiating tables of Fortune 500 companies.

This truly intuitive dashboard doesn’t just tell you about open rates, click rates and other basics. GetResponse has created a customizable experience where you decide what you need to see. You can compare the effectiveness of one email against another, watch a map that shows your subscribers receiving and opening your emails in real-time or check for weak points in your autoresponders.


Now that we’ve covered some of the bear bones of crafting a good email campaign, we’ve reached the point in this email marketing guide where it’s time to talk about visuals. While many claim to prefer emails with fancy visual elements, it’s often noted that emails without them actually convert best. While we neither suggest totally ignoring this element when building your email marketing strategy nor obsessing over the aesthetics, it’s best to find a balance between the two extremes. Make sure your CTA buttons are text based so that someone who can’t see the images can still understand the email, and of course you want to prioritize things like readability and mobile friendliness. Here are a few more technical guidelines to consider when coming up with the appearance of your emails:
When I look back at my first batch of emails, I cringe; they were terrible. Accept that yours will be, too. A link will be broken, you’ll have a typo or typos (and everybody will email to point out your idiotic spelling mistake) or you will reread what you’ve written later and feel differently. The list of growing pain blunders goes on. It’s best to experience and move through some of those stresses and mistakes at the beginning when you don't have a huge audience yet. At first, you’ll be mortified. But it’s also not as bad as you think because the stakes are still low.
First of all, BuzzFeed has awesome subject lines and preview text. They are always short and punchy -- which fits in perfectly with the rest of BuzzFeed's content. I especially love how the preview text will accompany the subject line. For example, if the subject line is a question, the preview text is the answer. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it:
“We sent some newsletters where we gave customers a choice of which special they wanted,” said PJ. “Either a 20% discount or free shipping. What we discovered was that some people always choose the discount, and some always choose the shipping—it’s not necessarily which special saves them more money. So we took that information and now we alternate our specials.”
Looking to have more control over your email design? You have the option to code your own HTML template and import it to Mailchimp. We even have our own template language so you can create templates that are editable in the template editor or campaign builder, and we recommend making your layouts 600 pixels or 640 pixels wide to ensure they’re displayed properly across email clients.

Subject line. What does better for you, emails with lots of information in the subject line or those with just a bit? If you have 200 addresses or more on your email list, A/B split testing can help you analyze two different subject lines for the exact same post to see which one gets a better response. There may be specific subject lines for your list that you’d like to test as well.
Knowing your Email Marketing goal is the first step to run a successful Email Marketing Campaign, as this will guide you to understand the type of campaigns you should opt for, who your target audiences should be, what type of content you should include and the best ways through which you can gauge the performance of your Email Marketing Campaign. The most important thing about your Email Marketing goals is to let it stay aligned with the KPI and wider marketing goals of your company.
Layout is critical to an effective email design. It needs to draw the reader’s eyes to the call to action link. Generally, a good method is to place a larger image on top, followed by text, with a call to action button on the bottom (think upside down pyramid). This encourages the reader to scan right down to the point of the email, which is to click the call to action.
Use it to promote up-sells/cross-sells. You can even set up an autoresponder sequence for someone after they purchase and get repeat customers. Depending on the products you sell, you could offer an upsell, or cross sell related products. For example, if someone buys a digital camera, you can offer to add a lens, a tripod, and other accessories to their order before it ships. Or, if you sell products that people buy frequently (like food or disposable items, like diapers), you can automatically send them offers for new items when you know they’re about due for another order.
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