Honestly, when I say “be real” – I mean it.  Don’t be afraid to talk about your failures with people (on your list).  They want to know that you weren’t BORN rich, or one of those naturally fit people that was just made to be a fitness model.  They want to hear your story, they want to hear your struggles, they went to know that you were in the SAME PLACE AS THEY ARE RIGHT NOW, DAMMIT!
Track Metrics and Conduct A/B Testing: How well are you doing currently and what can you do to improve? Paying attention to the data from your previous email campaigns and testing hypotheses about improvements you can make via A/B testing can help answer these questions and take your efforts to the next level. In terms of metrics, be sure to monitor open rate, bounce rate, click through rate, unsubscribe rate and inbox placement rate. When it comes to A/B testing, common fields to test include subject line, image placement and design. In general, the more data you can capture and analyze, the more strategic you can be going forward.
If you ever want to sell space in your email messages or offer solo emails, all that trust and engagement will mean even more. You’ll be able to offer great results to advertisers. That means you can charge more. Because you were so good to your list, peoples’ advertisements will do well in your emails. As a result, more people will want to buy space in your emails. Thanks to all that demand you’ll be able to charge even more. It’s a sweet little feedback loop.
A lead magnet (a.k.a. an optin bribe) is something amazing that you give away for free in exchange for an email address. This doesn’t have to cost you anything to create– most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value for free.
Now that we’ve covered some of the bear bones of crafting a good email campaign, we’ve reached the point in this email marketing guide where it’s time to talk about visuals. While many claim to prefer emails with fancy visual elements, it’s often noted that emails without them actually convert best. While we neither suggest totally ignoring this element when building your email marketing strategy nor obsessing over the aesthetics, it’s best to find a balance between the two extremes. Make sure your CTA buttons are text based so that someone who can’t see the images can still understand the email, and of course you want to prioritize things like readability and mobile friendliness. Here are a few more technical guidelines to consider when coming up with the appearance of your emails:
Email marketing is by far the most effective internet marketing method that you can use in an online business.  It doesn't matter if you sell products, services, or simply rely on advertising to make money from your website, email marketing will give you the greatest return on investment in all online business models.   However, the only way you'll see success with email marketing is if you build effective campaigns, and that's what this cour covers the basics of.
Keep an eye on your stats. Most email newsletter services offer free reports that contain helpful information. Learn how to read and understand your reports, so you can use the stats to improve your campaigns going forward. Pay attention to your open and click rates, and identify any patterns that make those numbers go up or down. If a campaign receives a high number of unsubscribes, then try something different the next time.
We suggest sending an email at least once a month to keep your subscribers engaged, but don’t feel you need to commit to this immediately. And be sure to look ahead and plan accordingly if you think your sending frequency will change for special events and holidays—you don’t want to surprise customers if you typically send once a month but suddenly start sending a stream of emails leading up to a Black Friday sales event.
Provide interesting content. Avoid obvious sales pitches. Instead of immediately pitching your product, make the email about your readers. Instead of long-winded descriptions of your products and all the amazing services you provide, write about problems that might be afflicting your readers, then introduce solutions that include your products and services.[10]

Garima is a data-driven marketing manager who is buff of Big Data, Digital Marketing & Social Media. Conceiving and executing Digital Marketing Strategies that focus on the audience engagement and acquisition/growth are her strong suits. Writing blogs is something that she holds high for sharing her expertise of which you can get the dividends here, through Digital Vidya blogs.
Provide interesting content. Avoid obvious sales pitches. Instead of immediately pitching your product, make the email about your readers. Instead of long-winded descriptions of your products and all the amazing services you provide, write about problems that might be afflicting your readers, then introduce solutions that include your products and services.[10]
The solution is to send email campaigns from your own domain, e.g. @myshop.com. This will clearly communicate who you are to subscribers as well as spam and DMARC authentication filters. It’ll also make your ecommerce business look more professional to customers and reassure them that you’re running a legitimate business. Learn how to create professional email addresses for Shopify retailers. It’s an essential step towards fully understanding how email marketing works
A (potential) customer has subscribed, now what? The first follow-up email the (potential) customer receives after signing up is crucial to the success of your email marketing campaign. Using the email service provider you have selected (i.e. MailChimp, Constant Contact, GetResponse etc.), employ the autoresponder sequence for this immediate follow-up email. This email should include an introduction to the company, as well as specify what you plan on doing with your new subscriber’s email address. For more specific directions, look over Mailify’s infographic outlining the 10 ingredients you need to craft the perfect newsletter.
Social media may be the young whippersnapper nipping at email’s heels, but the content king of the inbox still holds sway in social influence, according to a study by SocialTwist. Over an 18-month period, SocialTwist monitored 119 referral campaigns from leading brands and companies. The results showed a significant advantage to email’s ability to convert new customers compared to Facebook and Twitter.
It’s important for all marketers to fit their email marketing service into a budget. That's why at EmailOctopus we have the cheapest pricing plans and for small-scale users, an absolutely free plan. We’re the cheapest email marketing company out there, making us the best way to reach your subscribers. Don’t believe us? Compare our prices to our competitors below.
Affiliate should be enjoyable and you have the flexibility to work anytime and anywhere. A large percentage of companies earn money from their sites as a hobby as well as full time jobs, many have earned second additional revenue by doing so. Go to the right way at this point; thus, you can learn a lot about the internet, your domain and consumer behavior. By joining a community and working with a guide; besides making money, you also have a chance to meet new people along the way.
Make it easy to unsubscribe – Sure you don’t want to actively encourage people to leave your list after you’ve worked so hard to sign them up, but if you make it difficult, complicated, or hide unsubscribe options, not only will you lose them mentally but instead of unsubscribing they’ll probably report you as spam. And make sure your process unsubscribes within a week (most email services do it automatically).
Now that you know who you’re writing to, it’s time to think about your content. What do you want to say to your audience? You’ll want to send emails with purpose, that really speak to your subscribers, so always keep in mind what they signed up for. It might be helpful to outline some general content types you can include in your campaigns, so you can refer to it when designing your emails.
Attract the social media followers to your articles – Social media has become very common in our daily lives and more so for the business professionals in order to educate the people about their products and services, which helps you to reach your ultimate goal that you have in your mind. It is understood that as an entrepreneur, your ultimate objective is to make people visit your website and buy the product that is relevant to them. We at B2B Contact Lists help you to achieve these goals.
Use it as a lead magnet/free mini course. You can also use an autoresponder as a lead magnet to attract new subscribers to your email list. This is commonly done in the form of a free “mini course”, or a free “challenge”, which promises to deliver a series of emails containing lessons (or other valuable information) over the course of several days or weeks. There is a high perceived value with a mini course or a challenge like this, which makes it a very effective lead magnet.
Since 1997, Maria Christensen has written about business, history, food, culture and travel for diverse publications. She ran her own business writing employee handbooks and business process manuals for small businesses, authored a guidebook to Seattle, and works as an accountant for a software company. Christensen studied communications at the University of Washington and history at Armstrong Atlantic State University.
As you consider building your own email list and sending periodic emails to engage potential clients, think about this: How do you feel about the emails you get that you do enjoy? Can you be that for someone else? Of course, you can! I stay subscribed to a handful of email lists that give me consistent value—personally and in business. Many are from people who inspire me from what they do. These are people I like being reminded of and thinking about once in a while for inspiration and motivation.
To summarize some of the key points from this article, remember to put some extra thought into your CTA buttons and subject lines. Be sure not to clutter the email with too much text, and be strategic about the frequency with which you appear in your customers’ inboxes. Using an email service provider like MadMimi or MailChimp will help you keep all this stuff straight whilst also providing you with some great templates for busting out killer email campaigns. What’s more, is that they will help to synthesize data about how well your campaigns are performing. Take special note of things like open, click, bounce, and unsubscribe rates when trying to make sense of a campaign’s performance.

Email truth: people who opted in to receive your email two years, two months, or even two weeks ago, may not be interested in receiving your email anymore. Monitor your engagement metrics on a regular basis and remove unengaged users to help maintain good deliverability. (Hint: Check out R for re-engagement campaigns—they are one of the most effective tools to use to keep your list clean).


Segment your email list as much as possible. This enables you to send more relevant emails to your subscribers. A few things you can segment on are age, gender, geographic location, engagement (opens, clicks), buyers/non buyers, interests via surveys before or after the optin. Additionally, you can also work with email append services that can fill in the gaps for you. You will want to include this in your privacy policy.
Create an action-oriented goal.[13] Your email should entice and prompt the recipients to take some kind of action. However, action does not necessarily mean getting them to buy something immediately. The goal could be getting them to reply to the email or even just getting them to click a link that brings them to your website. While people do manage to sell in their emails and drop people straight onto a credit card page, you will have more success getting people interested in reading more about your offer.
Only send email if you have something to say. This one seems obvious, but too many companies start email newsletters with no plan and nothing to say. Email is simply a way to publish content—the content itself has to come first. Before starting a newsletter, make sure it's a sustainable commitment that will help you achieve your business goals. Otherwise, you'll be wasting your subscribers' time and your own time. Ask yourself: What's the goal for this kind of communication? What do we have to say? How will we measure success? Send thoughtful newsletters, and keep the focus on your company's message.
There are plenty of ways to attract customers to sign up on your email list. It is not difficult and not at all time-consuming. One great way is to build in a popup window to notify your customers to sign up to receive latest updates and promotion of your website. Another method is to entice their participation by dangling a contest or lucky draws. Unique content and reader appeal will generally result in higher search engine ratings too, which in turn should drive more traffic and conversions.

Email marketing should be a component of any good digital strategy. While email marketing isn’t necessarily complicated, it can be incredibly time consuming. Email marketing campaigns require a good it of forethought and quite a bit of setup. There are a lot of good tools out there to help you set up and manage your email marketing campaigns. However, your email marketing strategy will still require significant time and effort on your part. If you’re interested in embarking on an email marketing strategy, consider hiring a professional email marketing company. Not only can a team of digital marketing specialists create awesome email campaigns for your business, they can also interpret the resulting data for you. Plus, they can ensure that your email marketing campaigns work with all of your digital marketing efforts.


Test. Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it's too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.
If customers are genuinely interested in what you have to sell, they will remain on the email list for good. Beside having sales and promotions on your store, one great way to ensure that your customers stay loyal to you is to have great content in your emails. Interesting content will also leave your audience wanting more and drive them to sign up in order not to miss out when you publish new content.

You’ll want your messages to be easy to read, no matter what device your readers are on, or how much time they have. Using bullets and subheadings makes your email easy to scan, even, for example, if someone’s quickly checking messages on their phone while taking the subway to work. Also, make sure to break up longer paragraphs into shorter ones to make your material more digestible.
Regarding spam, if your contact list consists of people who have subscribed to your newsletter, there’s nothing you need to worry about. Your subscribers have confirmed that they want to receive your emails, and that’s definitely not spam. If they do not want to receive your emails anymore, they can always unsubscribe. Email services make managing email lists much easier than attempting to do so on your own.
If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro.
Again, “newsletters” are annoying to all of us. Who wants to read your “Memorial Day Newsletter”? (Even your mom is only glancing at it and that’s just to be polite because she loves you). However, emails with your voice, philosophy and insights that the recipient actually appreciates and is interested in? That’s an entirely different beast. That is what we are going for here. RIP newsletters, hello email marketing.
As mentioned before, the type of email campaign you send depends entirely on your goals with email. If you’re looking to drive direct sales then sending marketing offer and announcement campaigns are going to return the best results, however if you are simply looking to keep your existing customers up-to-date on the latest projects, products or developments at your company, then sending a regular newsletter is going to be the best way to achieve that.
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