Tell subscribers what to expect. Whether you plan to send company updates, letters from the president, e-commerce sales, daily deals, or weekly tips, it's important to tell your readers what to expect and how often to expect it. Give them as much information as possible on your signup form, so they can decide whether they want to be on the list or not.
Don’t assume that affiliate marketing is.. well, just emailing a couple of advertisements. It can open doors of opportunities between you and your audience. Create captivating and interesting emails, not only to draw your current audience in but to make it irresistible for them not to forward to their family and friends as well. Great examples like hosting a refer-a-friend promotion, life hacks and tips and tricks, product comparisons in the current market. These are wonderful ways to attract new potential readers, luring them in and increasing your email list!
With the continuing rise of social media clutter, email marketing campaigns are becoming even more integral to any marketing strategy, no matter how big or small your company. Marketing Land reports that 77 percent of consumers prefer to receive permission-based emails rather than any other form of marketing communication. Email marketing campaigns provide the perfect opportunity to communicate your brand image, build relationships with (potential) customers, generate leads, increase web traffic, and gather important data. As essential as these marketing efforts are, many email campaigns are a miss. This article will provide you with a step-by-step guide to making any email marketing campaign a hit.
Thank you! This is excellent content in so many ways! This was actually very inspirational for me as I have been stuck fighting with what I truly want to do. Reading this seriously brought tears to my eyes and made me come to the realization that it is okay to be REAL because people need to hear true life experiences as they will relate. You also helped me clarify that my purpose is to help people lose weight and get in fabulous shape because I’ve been fat a few times in my life and I’m 20#s overweight now and I’m done with that! It’s full force ahead – I’m ready! Thanks for the inspiration!
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Choose what type of emails you plan to send to your subscribers. A simple text message takes up very little of your readers' time and can offer something of value such as the announcement of a sale or a coupon. An email newsletter is an effective form of marketing that can build brand loyalty by offering relevant industry information as well as news about your company. If you maintain a company blog, offer the first paragraph of new posts in a newsletter with a link to the website. Include promotions, sales and non-selling information, such as short bios of company staff or polls about an aspect of your industry.

Email truth: people who opted in to receive your email two years, two months, or even two weeks ago, may not be interested in receiving your email anymore. Monitor your engagement metrics on a regular basis and remove unengaged users to help maintain good deliverability. (Hint: Check out R for re-engagement campaigns—they are one of the most effective tools to use to keep your list clean).


Integration – Companies can not just rely on one method of marketing, nor can they rely on several methods of differentiated marketing. Instead, best marketing practices utilise integrated marketing communication (IMC) where all aspects of their promotion work together to create a whole. Email marketing must be including here, therefore your emails must carry the same image and message as your entire operations. Even the timing of the campaign must work in with other aspects of your marketing mix.
Finding products and services to promote as an affiliate is an incredibly straightforward process. There are several large advertising networks that focus exclusively on creating affiliate relationships between advertisers and publishers. These affiliate networks will handle any necessary paperwork, provide banners and other creative to use on your website, serve as an intermediary in the relationship and make sure that you get paid for your efforts.
For Campaign Monitor customers, you can either manually upload an existing list (from an Excel file for instance) or you can connect your Campaign Monitor account to the tool where your customer data lives (such as your CRM, accounting, eCommerce tool, and hundreds of others) and automatically sync your customer information into your Campaign Monitor account.
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