Email marketing is all about expectations, and it’s up to you to set them. If your call to action is strong, and your follow-up is consistent, then you can count on a positive campaign. However, if you promise to send one email per week and instead send them daily, then you’re setting yourself up for failure. On the contrary, if someone is expecting daily updates or critical product updates and you don’t’ deliver, then they are likely to be just as upset in that case too.
Email Marketing is actually the rock-solid way of promoting a business by sending emails and newsletters. When marketers wish to connect with their target audiences in a conversion driven manner by using some personalized means, they prefer using Email Marketing. It is very powerful in establishing a connection with your prospects and ensuring revenues back to the business in the most cost-effective way possible. According to Wikipedia-
Get familiar with the law – Laws on emailing people vary from one country to another so make sure that you are familiar with the legislation that governs electronic messages. For example, the CAN-SPAM act introduced in the US in 2003 dictates how businesses should follow certain protocols when sending emails to avoid prosecution. The FTC provides a good explanation of what it means for commercial email marketers, such as affiliates.
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Don’t treat them like they are faceless and nameless bags of money. This is where many marketers make mistakes. People like to be treated as people and not as objects. Thus, after a couple of newsletters, use the feedback you receive from your readers and segment your target audience. You don’t have to send the same email to everybody. Give them the impression you listen to their requests and that you are willing to treat them as individuals. Convince them that their opinions count.
There’s nothing set in stone about how often you should email your customers, but if you send too often, your subscribers are likely to tune out what you have to say or unsubscribe altogether. Some users that run a blog or news website might choose to send daily updates to their subscribers, while other users like Bee’s Wrap only send twice a month so subscribers stay excited about their emails.
Email marketing is the use of email to send promotions, advertisements, newsletters and other communication to your customers and clients. Email messages may be as simple as a few lines of text or as elaborate as a full page newsletter, complete with images. Keep things simple when you're just starting out and use email services that handle most of the steps for you so that you can concentrate on the message you want to send.
As you can see from the example above, emails following the model contain a succinct headline that highlights the key message of the campaign, as well as supporting information and visuals to help convince readers about the benefits of clicking-through. The reader is then presented with a prominent call to action button that makes it crystal clear what to do next.