Email marketing has the highest conversion rates of any marketing channel. In fact, sixty-six percent of online consumers made a purchase after receiving an email marketing message — which is more than social and direct mail, according to the Data & Marketing Association. And transactions from email are three times more profitable than those made on social media, reports the global management consulting firm McKinsey & Company.

People who subscribe to your list are so interested in what you have to say that they’re willing to invite you into their inbox. This is a privilege. Honor it by letting them be the first to know about new products and sales. Or, go one step further like the company Oui Shave that asks its best customers to participate in product surveys and rewards them by making them beta testers for new products.
Garima is a data-driven marketing manager who is buff of Big Data, Digital Marketing & Social Media. Conceiving and executing Digital Marketing Strategies that focus on the audience engagement and acquisition/growth are her strong suits. Writing blogs is something that she holds high for sharing her expertise of which you can get the dividends here, through Digital Vidya blogs.

Address subscribers by name. Personalized emails are more successful. Buffer also suggests to personalize your emails based on need by sending emails that meet different user expectations. This makes them more targeted and more likely to be successful. Some studies show that educating and segmenting your audience will boost your click through rate on emails by up to 50%.
Mobile readiness:  In 2016, 55% of all emails were opened on mobile devices, so a responsive, mobile friendly email format is crucial for your email marketing campaigns. Using responsive email templates that adapt to the subscriber’s screen size will ensure that your subscribers will see exactly what you want them to see. When you’re looking for email marketing tools for your business, pay attention to the usability, interactivity, and formatting the email service providers are able to offer in their email templates.

Test. Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it's too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.
Set an expectation for frequency – The key with frequency is to strike a happy medium. With email frequency, this is more about setting expectations, rather than a particular interval. For example, if you offer a free six-day mini-course then obviously your subscribers will be expecting an email a day for the next six days. Beyond that, a weekly email might be the right frequency, particularly if your emails are short, relevant, and to the point. The other extreme is not emailing them for weeks, then surprising them (not in a good way) with something out of the blue. By that time, there’s every chance they will have forgotten they subscribed in the first place!
You are like a dad providing excellent quality advise for a newbie, who is an introvert that is currently bogged down in information gathering and trying to learn as much as possible. Your mails are truly motivating, encourages me to stay the course, be creative, and transparent. I hear you saying just hang in there, with my help you can make it; I have been there so just try this. Will be saving this in my archived. A matter of fact I haven’t deleted any. Thank you so much. I will definitely transfer the connection I experience with you to my subscribers. Thanks again.
We hope that you’ve found this email marketing guide useful. As you can see, with a couple of smart moves, you can create a cycle in which your mailing list is continuously going to grow. As the market is constantly changing, remember to use one of the abovementioned tools, as they will make it much easier for you to test, experiment with and optimize your email strategy for the best performance.
This article is informative, but it does not offer distinguishing features between the services covered (other than mailchimp is free). You seemed to go to great lengths to say good things about each – although I’m sure each services has positive aspects. I would have benefited much more from a rating of some sort of the various features of each service, or at least the pros & cons of each.

Don’t assume that affiliate marketing is.. well, just emailing a couple of advertisements. It can open doors of opportunities between you and your audience. Create captivating and interesting emails, not only to draw your current audience in but to make it irresistible for them not to forward to their family and friends as well. Great examples like hosting a refer-a-friend promotion, life hacks and tips and tricks, product comparisons in the current market. These are wonderful ways to attract new potential readers, luring them in and increasing your email list!


Why should your email campaign recipients be interested in opening your emails?  They’ll be interested if you offer something that they value.  Perhaps you can offer a discount on a product or service.  Or maybe you want to offer informative content to encourage website visits.  Whatever you offer, it needs to be relevant and valuable to your target audience
Before launching your email marketing campaign, consider the frequency with which you’d like to be communicating with your customers. They already receive transactional emails from you, so you have to carefully plan your future attempts to contact them. Approaching your customers with no strategy at all can really end up being counterproductive as some customers receive too many emails and others find emails from you to be too few and far between.
Updating your subscriber list is an endless task. It will continuously include some stale addresses because people tend to switch their emails often for myriad reasons including changes in jobs and family names. They might also simply lose interest after a few months of being subscribed. Always remember that a smaller email list of quality addresses is better than a large one with a high bounce rate. In fact, even Hubspot deleted 250K subscribers from their own email list for the sake of better deliverability rates.
It’s understandable that affiliate marketers may have a number of different lists of people that they need to send different campaigns to. At EmailOctopus, all the lists and campaigns you create are treated separately, allowing you to do just that. We also allow you to send from unlimited domains, perfect for if you run multiple marketing websites.
Test. Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it's too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.
Thank you! This is excellent content in so many ways! This was actually very inspirational for me as I have been stuck fighting with what I truly want to do. Reading this seriously brought tears to my eyes and made me come to the realization that it is okay to be REAL because people need to hear true life experiences as they will relate. You also helped me clarify that my purpose is to help people lose weight and get in fabulous shape because I’ve been fat a few times in my life and I’m 20#s overweight now and I’m done with that! It’s full force ahead – I’m ready! Thanks for the inspiration!

If you’re just getting started with email marketing, your list might be fairly small. That’s okay. Everyone starts somewhere, and you’ll grow your list over time. Just make sure you’re collecting email addresses, and especially that you have an opt-in form on your website, blog and applicable social networks so new people can sign up to join your list.
There are plenty of ways to attract customers to sign up on your email list. It is not difficult and not at all time-consuming. One great way is to build in a popup window to notify your customers to sign up to receive latest updates and promotion of your website. Another method is to entice their participation by dangling a contest or lucky draws. Unique content and reader appeal will generally result in higher search engine ratings too, which in turn should drive more traffic and conversions.
The post is very informative and the list you have shared with is great, but the Constant Contact is good I think to start the company as the live chat features are powerful in it can solve the one query on time. But it’s chargeable that to $20 at least it should be $10, I don’t know much about its but I’ll try for that free package and check it. Thank You.
Beware of honeypots – Honeypots are a form of spam traps. Spam traps are specifically set up with the aim of catching spammers. They are email addresses “hidden” on a web page, but which can be found by address harvesting programs, commonly used by spammers. Unfortunately it can affect legitimate email marketers, too. In one case, a prominent email marketer lost 100,000 email addresses after a honeypot email address was added to their list by a competitor. To make sure this doesn’t happen to you, choose an email service that offers a double opt-in option. This way any email address has to be verified with a confirmation email before being added to your list.
If rounds of split testing, segmentation, and resends still result in low engagement scores for some of your subscribers then don’t be afraid to clean your list. Review subscriber data regularly to monitor activity and engagement ratings. Remove or further segment those who aren’t engaging in order to improve the overall open rates of your primary subscriber segments.
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