The first is a welcome email with 3 key tasks you can accomplish in the software. Three days later, there’s another email asking what you need to get done and encouraging you to start using the product. Two days later, there’s an email talking about the Asana dashboard. The series ends with an email two days later, which highlights the calendar view.
There are many ways to measure the success of an email campaign. It’s important to choose which metrics you want to measure against before you send and consistently monitor them with each send so you can track your improvements. SendGrid helps you track nine unique metrics with our Event Webhook. Learn more about our Event Webhook in our Event Webhook Guide.
Promise privacy. Many people will be reluctant to sign up for an email list unless you assure them you will keep their email addresses and personal information private. This should be promised upfront. Along with the initial promise, you should develop a privacy statement that will be included at the bottom of every email you send out. This statement should be brief and to the point.
Aweber is another favorite tool that is aimed at small and mid-sized businesses. It also packs an enormous amount of features, making it an outstanding email management software tool. Automation, tracking and template building are all easy to perform with this tool, earning it a place on this shortlist. It can also be easily integrated into all types of websites.
InfusionSoft is a fully functional CRM and marketing solution created for small and medium size businesses. Comparing it to MailChimp or AWeber is like comparing a Lamborghini to a VW Golf. It provides highly advanced features for list segmentation, lead scoring and marketing automation. On top of all that, you can integrate all of these features with your optin form using Infusionsoft Tags + OptinMonster.
These metrics give you a high-level overview of how your subscribers are interacting with your campaigns and allow you to compare the success of one campaign to another. If you want to go deeper and see the exact people who opened and clicked your campaign, what links they clicked, etc. you can do so by choosing some of the other reports from the right hand side menu.
These can be your current customers, event attendees or even that random stack of business cards you’ve collected over the years. Once you have permission (because, yes, you ALWAYS ask permission!), you’ll have a nice list of people who are already familiar with you and are just waiting to be cultivated through your awesome email marketing campaigns!
No matter what your opinion of mass emails is, I guarantee there are at least a few you actually enjoy receiving and do get real value from. The only emails that are annoying are ones that don’t pertain to you or your situation and needs. And as someone who sends them myself, I can assure you that we absolutely want you to unsubscribe if that’s the case. Nobody wants to annoy you with their business emails!
People who subscribe to your list are so interested in what you have to say that they’re willing to invite you into their inbox. This is a privilege. Honor it by letting them be the first to know about new products and sales. Or, go one step further like the company Oui Shave that asks its best customers to participate in product surveys and rewards them by making them beta testers for new products.
We are talking about Email Marketing and if you haven't used this yet in your business you are leaving thousands, hundreds of thousands and even millions on the table! There are 7 Figures online businesses that are built only by using email markeintg alone. You don;t have to believe me on this one, just take a couple of minutes and chek the statistics and what every top internet marketer in the world is doing.
Mobile readiness: In 2016, 55% of all emails were opened on mobile devices, so a responsive, mobile friendly email format is crucial for your email marketing campaigns. Using responsive email templates that adapt to the subscriber’s screen size will ensure that your subscribers will see exactly what you want them to see. When you’re looking for email marketing tools for your business, pay attention to the usability, interactivity, and formatting the email service providers are able to offer in their email templates.
While it may seem quick and easy to purchase a list of email addresses, it will hurt you way more than it will help. For one thing, you’ll see a huge number of people unsubscribing from the very beginning. Wouldn’t you rather measure who’s saying yes than who’s saying no? Purchasing a list will also reflect poorly on your brand and the credibility of your company.
We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty.
If you ever want to sell space in your email messages or offer solo emails, all that trust and engagement will mean even more. You’ll be able to offer great results to advertisers. That means you can charge more. Because you were so good to your list, peoples’ advertisements will do well in your emails. As a result, more people will want to buy space in your emails. Thanks to all that demand you’ll be able to charge even more. It’s a sweet little feedback loop.
Your job isn’t over once the email hits those inboxes. In fact, for some people this is the real job … and the really fun part! We wrote an entire blog post on how to measure the effectiveness of your email marketing and what to do to make it even more successful. You can read it here, but in the meantime, remember that these three things are the most important to track when you’re analyzing your email marketing.
Thank you! This is excellent content in so many ways! This was actually very inspirational for me as I have been stuck fighting with what I truly want to do. Reading this seriously brought tears to my eyes and made me come to the realization that it is okay to be REAL because people need to hear true life experiences as they will relate. You also helped me clarify that my purpose is to help people lose weight and get in fabulous shape because I’ve been fat a few times in my life and I’m 20#s overweight now and I’m done with that! It’s full force ahead – I’m ready! Thanks for the inspiration!
Don’t treat them like they are faceless and nameless bags of money. This is where many marketers make mistakes. People like to be treated as people and not as objects. Thus, after a couple of newsletters, use the feedback you receive from your readers and segment your target audience. You don’t have to send the same email to everybody. Give them the impression you listen to their requests and that you are willing to treat them as individuals. Convince them that their opinions count.
A lead magnet (a.k.a. an optin bribe) is something amazing that you give away for free in exchange for an email address. This doesn’t have to cost you anything to create– most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value for free.
Think about the information that pertains to your customers’ interests, desires, and needs. That could be colorful, opinionated commentary on your industry, original content, sharing resources like software and books or simply things you think are cool. Whatever it is, though, make sure it’s tailored to your brand and the unique offerings and benefits of working with you, as well as the issues you deal with, and the problems you solve in your industry.
Promotion Equals Endorsement – If you are promoting a product as an affiliate, you are personally endorsing that product as something your subscribers should use. If you wouldn’t personally use a product or service, don’t promote it to your mailing list. Your subscribers will lose trust in you if you promote low-quality products and are only concerned with the affiliate commissions that you generate.
Regarding spam, if your contact list consists of people who have subscribed to your newsletter, there’s nothing you need to worry about. Your subscribers have confirmed that they want to receive your emails, and that’s definitely not spam. If they do not want to receive your emails anymore, they can always unsubscribe. Email services make managing email lists much easier than attempting to do so on your own.
Follow Program Rules – Each affiliate advertiser will have their own set of program rules. They may place limitation on the language that you use and the ways that you promote their product or service. Actually take the time to read the rules set out by each advertiser to avoid having your relationship terminated because you inadvertently broke one of their program rules.
Ultimately, the goal of your email campaigns is to convert your email leads into buying customers. This means that your recipients need to open your email, and then they need to click on the call to action. You want to make this as easy as possible. Given that a majority of people are now using mobile devices to access the internet, make sure that your email templates are mobile optimized. This ensures that the images and text remain readable. They will also display proportionately. Mobile optimization is especially important for your call to action. If it doesn’t display correctly, then readers won’t click on it.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.