Make it scannable. Your subscribers are busy people who get a lot of email, so it's safe to assume you don't have their undivided attention. Instead of one long block, break up your content into short paragraphs. Include subheadings and images to guide readers through your email and make it easier to scan, and add a teaser to the top of your newsletter to tell subscribers what's in store. If you're sending a long article, consider inserting a "read more" link so people can get to the rest when it's convenient for them. Your subject line should be to-the-point and easy to digest, too. You might even want to a/b test subject lines to see which ones perform best.
Even if you only have 20 or 30 people on your email list, it’s not too soon to start segmenting it based on the type of information people are looking for. Local customers interested in events or workshops may go on a different list than those who live out of town. You may offer three different products for three unique groups – in which case it’s a perfect time to begin tailoring your marketing to specific groups of people, offering information specific to them instead of a one-size-fits-all approach.[/two_third]
A (potential) customer has subscribed, now what? The first follow-up email the (potential) customer receives after signing up is crucial to the success of your email marketing campaign. Using the email service provider you have selected (i.e. MailChimp, Constant Contact, GetResponse etc.), employ the autoresponder sequence for this immediate follow-up email. This email should include an introduction to the company, as well as specify what you plan on doing with your new subscriber’s email address. For more specific directions, look over Mailify’s infographic outlining the 10 ingredients you need to craft the perfect newsletter.
A lead magnet (a.k.a. an optin bribe) is something amazing that you give away for free in exchange for an email address. This doesn’t have to cost you anything to create– most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value for free.
Use it to make sales on autopilot. Creating a sales funnel out of an email autoresponder sequence is a widely adopted strategy used by information marketers, but it can also be used by software companies, eCommerce businesses and service providers. For example, it could consist of a series of educational videos, a sales video and follow-ups to sell your information products. Or, you could create a sequence of free educational emails, and then invite them to a live or recorded webinar where you make an offer. For eCommerce businesses, your sales sequence could include promo offers for products your subscriber has just viewed on your website.
These metrics give you a high-level overview of how your subscribers are interacting with your campaigns and allow you to compare the success of one campaign to another. If you want to go deeper and see the exact people who opened and clicked your campaign, what links they clicked, etc. you can do so by choosing some of the other reports from the right hand side menu.
Use it to make sales on autopilot. Creating a sales funnel out of an email autoresponder sequence is a widely adopted strategy used by information marketers, but it can also be used by software companies, eCommerce businesses and service providers. For example, it could consist of a series of educational videos, a sales video and follow-ups to sell your information products. Or, you could create a sequence of free educational emails, and then invite them to a live or recorded webinar where you make an offer. For eCommerce businesses, your sales sequence could include promo offers for products your subscriber has just viewed on your website.
Great article here. Pls. I’m a little bit confused. All I just need is a vendor that has a Landing page feature, allows for autoresponder, allows for promotion of genuine mlm and affiliate business, and cost effective for beginner. I tried Mailchimp but got suspended just within two weeks with them, and the customer care pretty bad and arrogant. Please advice
For years, I’ve focused on giving the branding and small business insights I’ve gathered through my own experiences in my articles, knowing that as I build fans and a bigger audience, more work will flow in my direction. Year after year, my content continues to get better and more focused on the benefits my business offers to clients and in turn my audience gets bigger too. It takes time, but the perseverance is worth it.

Edit. Even editors need editors. When you're working on your publishing calendar, leave plenty of time for the editing and revision process. Once you send a campaign, it goes straight to the inbox, and you can't go back and update it. Newsletters contain meaningful content, and sloppy ones reflect poorly on the companies who send them. Grammar and style are just as important for email as they are for websites and blogs.
Email marketing should be a component of any good digital strategy. While email marketing isn’t necessarily complicated, it can be incredibly time consuming. Email marketing campaigns require a good it of forethought and quite a bit of setup. There are a lot of good tools out there to help you set up and manage your email marketing campaigns. However, your email marketing strategy will still require significant time and effort on your part. If you’re interested in embarking on an email marketing strategy, consider hiring a professional email marketing company. Not only can a team of digital marketing specialists create awesome email campaigns for your business, they can also interpret the resulting data for you. Plus, they can ensure that your email marketing campaigns work with all of your digital marketing efforts.
Depending on the products or services that your company offers, a newsletter could be a great fit. This is an especially good type of email campaign if you frequently publish blog posts or other informative articles. Your newsletter could simply be a roundup of your current content. People aren’t likely to read a word heavy email though. Email newsletters should be visually appealing.  Include concise headlines with a brief description of the article along with a pretty graphic.  Also include a clear call to action link for the recipient to read more. This allows you to include multiple pieces of content in order to appeal to a wider audience but without overwhelming the reader.
As you can see from the example above, emails following the model contain a succinct headline that highlights the key message of the campaign, as well as supporting information and visuals to help convince readers about the benefits of clicking-through. The reader is then presented with a prominent call to action button that makes it crystal clear what to do next.
×