We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty.
To summarize some of the key points from this article, remember to put some extra thought into your CTA buttons and subject lines. Be sure not to clutter the email with too much text, and be strategic about the frequency with which you appear in your customers’ inboxes. Using an email service provider like MadMimi or MailChimp will help you keep all this stuff straight whilst also providing you with some great templates for busting out killer email campaigns. What’s more, is that they will help to synthesize data about how well your campaigns are performing. Take special note of things like open, click, bounce, and unsubscribe rates when trying to make sense of a campaign’s performance.
There are thousands of companies that will pay you commissions for any sales that you generate on their behalf, an arrangement known in the online business world as affiliate marketing. Promoting other companies’ products and services to your mailing list can be an extremely effective way to generate revenue if you can find a product or a service that is a great match for your audience. Even if your company produces its own products and services, you should still consider promoting other companies’ products because you can only talk about your products so much before your audience gets sick of hearing about them.
Once you have your email marketing campaign up and running, you can start measuring the results! There are two ways to go about this. One, you can use your website analytics tool. Google Analytics is probably the most commonly used. The second option is to use an email marketing tool. There are a lot of different email marketing tools available. Just do some research to figure out which one is right for you.
A lead magnet (a.k.a. an optin bribe) is something amazing that you give away for free in exchange for an email address. This doesn’t have to cost you anything to create– most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value for free.
With affiliate marketing, payments are made based on the actual sales that you generate. The amount of money that you can make through affiliate marketing depends on a number of factors, including the size of your list, the relevance of the product or service to your list and the effectiveness of the marketing copy that you use to write a product. If you have a small list and are ineffectively promoting a product that’s not relevant to your list, you probably won’t make anything through affiliate marketing. If you have a larger list of highly-engaged subscribers that trust your recommendations and you can promote a product or service that’s very relevant to your audience, you can make tens of thousands of dollars per month through affiliate marketing. If you have a list of a few thousand subscribers, you will probably earn $100-$200 per month through affiliate marketing for the first several months. Your revenue will steadily grow from there overtime as your list grows and as you identify products and services to promote that are a good match for your list.
Send an abandoned cart email or series of emails. These are highly personalized emails that are sent automatically after a customer abandons his or her shopping cart. This email includes the abandoned items with images, prices and descriptions. Abandoned cart emails hold great potential for recovering lost revenue so this automated workflow can truly be invaluable! Check these examples of successful abandoned cart emails for some inspiration.
BuzzFeed – The popular news and entertainment website earns revenue by selling advertisements on their site, so the key objective of their marketing team is to drive more traffic. With that in mind, BuzzFeed sends regular email newsletters containing links to stories on their website with the goal of increasing the number of visits they get each month and increasing the amount of revenue they generate.