No mailing list. There is no point getting email marketing software if you lack a mailing list. The first step is to create a plan on building the list. This means promoting incentives like value content, deals or exclusive offers and, perhaps, tapping paid channels to put your opt-in landing page out there. Buying a purchased list is seldom cost-effective and your unsolicited emails can easily trigger spam filters.
Email newsletters so often restate things you've already written on your blog. Curated instead lets you gather everything you want to write about, then organize them into categories and turn them into emails in minutes. You'll save links then pull them out of the Collected Items list into your email body, adding a summary along with a category. You can also add text sections with categories as well.
Dropbox is the perfect tool to keep your team organized and your files under control. With cloud-based software to keep your files accessible anywhere at anytime, Dropbox helps your team store all of its files in a central location. Dropbox makes it easy to collaborate, too. With tools like Dropbox Paper, which allows you to write and collaborate in real time on the same doc -- and sharing tools for shared folders and files, you'll be organized and ready for any project that comes your way.
The email software can be learned and used to benefit your business. But the time it takes to learn how to use it and the best way to use it can be time consuming and a lot of trial and error. Although a email marketing service can get that out their for you, the cost can be overwhelming. So, you are going to want someone that also does your social media work as well in order to know your product and get the message out that you want. There are companies out there that can do both and...
SalesNexus isn't just another CRM software; it combines CRM with email marketing to help you better target leads, connect with them and convert them to loyal customers. You won't even need a separate email-marketing solution to get the job done. SalesNexus' lead-generation tool also lets you find leads using a wide range of specific categories, such as by industry, title, company revenue, location, social media profiles and more. Each plan comes with 500 leads and 25,000 emails per month.
Benchmark's free email marketing software includes up to 2,000 subscribers and 14,000 emails per month. This free plan comes with (WYSIWYG) templates, sign-up forms, basic drip campaigns, as well as 24/7 support via chat. If you'd like a more robust plan with more advanced features, their medium size plan comes with 1,500 subscribers and unlimited sends each month for $27.99.

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MailJet is a Paris-based email marketing software that sends, tracks, and delivers emails for both marketing and transactional purposes. Passport, its intuitive drag-and-drop editor, lets you create email campaigns easily with free, responsive email and newsletter templates. You can personalize the email and see how it looks like from the receiver’s end to ensure it’s well-crafted. Other features include contact management for targeted marketing, send API and statistics.
MailChimp 12,000 emails per month (daily limit of 2,000), for up to 2,000 subscribers. MailChimp’s autoresponder range is comprehensive. It includes basic autoresponders (welcome, date-based, RSS etc), as well as more advanced options (e.g. ecommerce, tag-based). The main drawback – their autoresponder editor isn’t the easiest to use. (Full review)
SendPulse is a versatile platform that offers not only email, but also web push notifications, SMS, Viber and transactional emails. It’s no surprise then that they’d also include autoresponders as part of its offering. These are available to use on SendPulse’s free plan, which allows for 15,000 emails per month for up to 2,500 subscribers. Impressive!

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You can use its built-in email designer to customize your email style and build templates for both your newsletters and your routine transactional emails. You can segment your lists, and run A/B tests with up to 10 versions to test anything about your marketing that you want. It's a handy way to handle all of your company's emails from one service, letting your developers send messages from your app the way that's easiest for them while also letting designers and writers update emails without having to dive into code.
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Promote loyalty. Because email marketing software makes it easy to launch campaign series you’re always in touch with your customer base. You can provide content that match the recipient’s interest, deals to spur repeat buys or simply update customers with the latest offerings or products. Email marketing software is your direct line to customers to nurture their loyalty, interest and possibly elicit more purchases. Likewise, they may forward your email to family and friends, thereby, extending your market reach.
SMS is actually relatively unique to SendinBlue, although these aren’t available on any free plan and only make sense if your subscribers are in the USA, otherwise the costs become prohibitive. Of course, the majority of users will be more interested in their email marketing and transactional campaigns. These you can try for free, but you’ll have a daily limit of 300 emails.
The “Cons” are in the Privacy Policies, at least this is true for Constant Contact and Mailchimp. Constant Contact was bought out by Endurance International Group (EIG), an unscrupulous acquisitions company who has purchased ~74 web companies over a decade or so. Before EIG, Constant Contact was the most trusted brand in the business. Today, all you have to do is take a look at their Privacy Policy, if that’s what you want to call it – I have another name for it and Privacy was not one of them. See the sections on “Security and Privacy” and “Sharing of Information” as I said – towards the very bottom of https://www.constantcontact.com/legal/privacy-statement. Mailchimp’s Privacy Policy has similar wording, the sharing of your account information with their affiliates. However, Mailchimp’s Affiliate network pales in comparison and quite frankly, so does their contacts database.
Constant Contact is one of the best e-mail marketing service which I always use to manage my email lists, contacts, email templates, and so on. I am an online entrepreneur and I often use e-mail marketing for my job. This tool helps me to execute easy tracking and reporting about my post and activity on different social media for more response. Your summed up scheduling resources are very effective and I believe I can get more benefit to my site by applying these tools for my work. I have already started using MailChimp and I enjoy it’s forever free plan which allows me to send mail and get engaged with 2000 subscriber.
We added individual contacts, copy and pasted groups, and imported files to find out how simple it is to build your email lists. If you’re just getting started with email marketing, this may not seem important, but if you’re migrating large numbers of subscribers from one email service to another, the ease with which you can import contacts will save you significant amounts of time and energy.

Front. Front is a customer support solution with an email marketing component. It is a clear example how customer service can leverage email marketing to monetize tickets. As a ticketing system, it consolidates customer queries from multiple channels like your web form, email, social media pages and website. The tickets you receive can be turned into leads if they meet your required metrics. Font’s interface, in fact, is designed like an email client, from which you can launch email marketing campaigns targeting satisfied customers.
With the addition of automation, MailChimp’s Forever Free capabilities now surpass the service offerings from some of the industry’s top paid contenders. Automation is a huge plus and enables you to send emails for a variety of actions (like welcoming new subscribers or wishing old ones a happy birthday) without doing anything yourself. More than half of the email marketing experts we interviewed said that automation was one of the key features to look for in an email marketing service, and its absence was one of our biggest knocks against MailChimp before.

👉 Overall, Infusionsoft really has it all in terms of richness of features and different things you can do. However, it’s not particularly easy to grasp when you first get into it, and therefore I would not recommend it to beginners or small business owners who just want to get started with some basic automations. Here’s more on Infusionsoft’s automation features.
NetHunt is a CRM tool that has full integration with Gmail making it a reliable tool for elevating your emails into customer-centered campaigns. It’s an effective tool that segments your leads and lets you target the right audience. You can personalize messages, build a mailing list, and reach out to your customers through a single email using its mass mailing option.

SmartMail is a triggered email automation solution that tracks behavioural and lifecycle markers. It helps personalize individual customer experiences to win back and onboard customers and grow average revenue per visitor using predictive automation. The platform helps companies identify potential customers in rea time and re-market to them with personalized product recommendations.


Email's important, but so is social and mobile—if anything, the two together are the new email. After all, your phone's always with you, and while you might ignore your email, you're unlikely to turn off your SMS notifications. So Mailigen lets you combine them all, so you can target your audience wherever they're most likely to check their messages.

Drip is the perfect solution for you if you’re an eCommerce merchant who wants to convert your visitors into subscribers and customers with intelligent marketing automation. Drip is more than just a typical email marketing service. It lets you have deeper conversations with your customers and send emails at the right time by understanding their purchase intent and behavior.
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A very popular email marketing solution, Campaign Monitor provide its users with an easy-to-use drag and drop email builder as well as a drag-and-drop segmenting tool (to create different campaigns with different contacts). Using their email template, users can customise emails to fit their brand. This email marketing tool also offers A/B testing to optimise test subject lines, sender details and email designs.
What is more, User Engage is an incredibly flexible software. You don't need to buy the "whole package" with features you don't need. You can buy only those parts you currently need and add other parts later. Need only basic automation and email marketing? No problem for us! Not only it makes our software cheaper, it’s also easier to use since you don’t have to search through hundreds of features to find the one you need.
👉 Overall, Infusionsoft really has it all in terms of richness of features and different things you can do. However, it’s not particularly easy to grasp when you first get into it, and therefore I would not recommend it to beginners or small business owners who just want to get started with some basic automations. Here’s more on Infusionsoft’s automation features.

GetResponse is an email marketing tool that helps businesses both maintain their contacts as well as coordinate professional marketing campaigns. It offers a very easy-to-manage database, users can create individual campaigns and manage multiple emailing lists within the software. GetResponse can also be used to build landing pages and surveys and publish newsletters on social media accounts such as Twitter and Facebook.
Slack is a powerful messaging app that allows you and your teammates to quickly message back and forth without the hassle of email. But it's not just AOL instant messenger 2.0. Slack has powerful features and integrations that make it possible for you to integrate all of your other daily tools -- like Trello, Gmail, Giphy, and so many more -- right where you're already communicating. You can start channels between different teams or just chat with specific colleagues. Slack makes remote and in-person work possible and easier than ever.
Mailjet is an all-in-one email marketing solution used for sending, tracking and delivering marketing and transactional emails. Some highlight features include its intuitive email editor (e.g. drag-and-drop and ready-to-use newsletter templates), personalisation, smart market segmentation, contact management, as well as a free plug-and-play email API.
Drip is the perfect solution for you if you’re an eCommerce merchant who wants to convert your visitors into subscribers and customers with intelligent marketing automation. Drip is more than just a typical email marketing service. It lets you have deeper conversations with your customers and send emails at the right time by understanding their purchase intent and behavior.
iContact's email editor is great for marketers at all skill levels. You can create emails using your own HTML code or with one of the software's 12 design templates. If you use a template, you can design your emails with a drag-and-drop editor, which makes customizing them a simple task. You can add in element blocks – such as text, pictures, headers and logos – wherever you choose. You can also select your own color scheme or pick from one of 15 preset themes.

It is important to build your list. You email marketing database allows you create a direct connection with your audience. Without and email marketing database you don't have the distribution channel needed to properly communicate your offer to prospective clients. Rest assure our 11 years experience and over 67 million records and counting, you know your email marketing database is safe with us.

As a small business, it’s crucial to maximize email marketing in reaching out your target audience and building relationship with current and potential customers. Your limited budget shouldn’t stop you from exploring email marketing products as various companies offer their services for free which you can use to leverage your small business marketing.
Promote your social media channels. Some email marketing solutions can connect to your social media pages, allowing for cross-channel promotions. For example, you can incentivize an email message with deals if the recipient likes your Facebook page or post your hashtag. If you have a robust mailing list, this is one way to migrate subscribers to your social channels.

Elastic Email provides comprehensive tools for handling any size of email campaign. With Elastic Email, businesses can create and edit emails using predesigned templates, drag-and-drop editors and raw HTML editors. Features of the service include email client and spam testing, A/B split testing, contact management tools, segmentation, triggered emails, detailed activity reports, private IP addresses, and custom branding.
Your campaign can be completed once you select your recipients and other campaign-specific details. In the Content section, you’ll find an incredibly useful WYSIWYG editor used for HTML content. Add images, drag and drop items, format text and copy/paste any text you want in your email. Want this layout and format to be used by default for every campaign? Save to Library and you’re covered.