Whether its keyword research, content optimization, or checking your current page rankings, every marketer needs a go-to tool for planning what content to create and how to optimize it for SEO. Google Analytics and SEMrush our great tools for planning which keywords to rank for, but how do you make sure the content you create actually meets your goal once it's created?
We make no secret of the fact that we love MailerLite at EmailToolTester. And it’s for good reason – this simple newsletter tool is a breeze to use, and comes packed with handy features such as landing pages, forms, and – of course – autoresponders. But what really puts it ahead of the pack is its unbeatable free plan, which gives you unlimited access to all features (and unlimited emails too!).
ToutApp is a great email marketing tool specifically for sales teams. It enables users to create emails fast and follow up on email marketing promotions (via a unique email and marketing tracking feature). Users can view opens, clicks on attachments (e.g. PDFs) and website links and when they’ve responded to an email all in one dashboard. ToutApp also functions as a lead nurturing tool as it allows sales teams to send content to the right people at the right time.

Eventbrite is an efficient, easy-to-use tool tons of marketers rely on not only to manage the logistics (like ticketing) of events but also to promote their events. Eventbrite lets you create an event landing page and allows you to set up your ticketing and payment for the event all within the same platform. The best part? Eventbrite is always free if you're hosting a free event!


The ability to track onsite events makes ActiveCampaign unique from other services. For example, you can track custom event calls from within mobile apps, billing apps and more. All your customer data will be organized in a sales CRM that gives you a complete picture of your customers. You can use this data to create highly effective marketing campaigns and followups.

www.campaigner.com (Not Free - But 30 Day Free Trial): A well priced and one of the most versatile autoresponder and email marketing online tool available in the current market. Has more than 500 email templates, mobile and social network ready and can give you detailed reports to measure the effectiveness of your email marketing campaign effectiveness. .
Note. SendinBlue‘s pricing is an estimate. SendinBlue is the only company on this list that charges “per email sent” and not depending on the size of your list. So in the table above, I assumed you’re going to be sending 1.5 emails per week to each of your subscribers (a reasonable estimate, I think, for businesses getting started with email marketing).

Thanks for the article, it was also interesting and inspiring to see your other ventures in diverse fields. Would like to connect 1:1 in the near future. Meanwhile, even I had done a similar comparison as I myself handle email marketing for my organization. Do check it out as well as for the readers of the blog since it covers 2 additional players.
Built-in tool for CRM and help desk. Email marketing software may follow the same fate of collaboration tools: the category is gradually integrated as a communication tool with other more encompassing business systems like CRM, ERP and help desk. That means you won’t go shopping for a mailer, instead, you’ll pick it as an add-on or stack to your existing systems.
Free Plan: Benchmark Email's free email plan comes equipped with a fairly large number of emails. The entry level allows small-business marketers to send up to 14,000 emails a month and store 2,000 email contacts. Its free option also comes loaded with basic features such as email analytics, email drag-and-drop editor, email drip campaigns and more.
*Why does this happen? These free mail-servers occasionally refuse to accept your mail for no apparent reason or for an arbitrary reason they do not share? Should this continue after a few hours the message will be discarded by our mail-server. No amount of DNS configuration and SPF entries on our end seems to entirely fix the problem. Please use a Gmail account if you need another free email address as they always accept and deliver your email.
I haven’t heard of Feedblitz – just looking at their website now. Appears that they’re a Feedburner replacement specialising in RSS-to-email (sending your blog subscribers an email about latest posts). Their pricing looks a bit steep (considering Feedburner was free) – so I’d probably choose Mailchimp or Aweber over them? That way you can message up to a few thousand people free of charge.
Have a small business that needs email marketing? No problem, our email marketing system is made for small and large business. With our pay as you grow model we believe small business should have all the same features as large business, that’s why all of our accounts come with unlimited use and all features are unlock and available no matter what package you are using. Response Magic is the affordable, scalable choice for small and large business email marketing.

Thanks a lot for a detailed article. Cannot agree more with the statement that email marketing services make managing email campaigns, lists, and audiences easy. That’s why, I want offer you great service – remail.io, which help companies and individuals get answers from those who they need and automate manual sending. Can’t imagine my live without this service now!
SendinBlue is the wild card here. Since they don’t charge you per contact, your expenses may vary depending on how often you want to message your list. If you’re just getting started with roughly 1.5 emails per contact each week, you’re going to pay what you see in the table above. If you’re sending only 1 email per week, it’s going to be even less than that. However, if you’re a high-volume sender (5x per week or more), then email marketing services like MailChimp can turn out cheaper for you in the long run (depending on how big your list is).

So maybe you should look for a paid system from the beginning instead of losing time on free tools? If you need a powerful but inexpensive email system, have a look at our system! User Engage is a simple to use and yet powerful marketing automation tool - all you need to do is to set up a widget on the website. We are one of the newer companies, smaller and not as renowned as the top marketing automation sellers with tens of thousands of clients but that also means we are more flexible, easier to implement and our prices are much lower!
b2b email marketing has never been easier with response magic's easy to create opt lists. Splitter out prospective clients base on interest and interaction we your emails and deliver them a custom campaign. Increase your b2b email marketing profits by delivering new offers and updates while consistantly and automatically staying in the eye of you consumer.

Newsletters don't just get you eyeballs. Your subscriber list is a collection of people who want to hear what you have to say. So not only are people reading your newsletter, but your audience is already interested in what you offer. Your subscriber list is a self-selecting target audience. Audience targeting doesn’t get better than that. Which is why …

As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.


Mailchimp’s marketing automation gives you the ability to create a single email—or an email series—that sends automatically based on predetermined triggers. We evaluated data from 150,000 businesses that use Mailchimp to compare single and multiple-email automations and to learn which yields better results. Our findings showed that if your goal is to sell more stuff, opting for an automation series can help increase impressions and result in more sales. But there are interesting outliers. Use our findings and test a single email against a full series for each automation to learn which one resonates with your customers and works best for your business.

Editorial Disclosure: Inc. writes about products and services in this and other articles. These articles are editorially independent - that means editors and reporters research and write on these products free of any influence of any marketing or sales departments. In other words, no one is telling our reporters or editors what to write or to include any particular positive or negative information about these products or services in the article. The article's content is entirely at the discretion of the reporter and editor. You will notice, however, that sometimes we include links to these products and services in the articles. When readers click on these links, and buy these products or services, Inc may be compensated. This e-commerce based advertising model - like every other ad on our article pages - has no impact on our editorial coverage. Reporters and editors don't add those links, nor will they manage them. This advertising model, like others you see on Inc, supports the independent journalism you find on this site.
Research shows that only 5% of customers who visit your site add items to their cart, so how can you reach the other 95%? Product retargeting emails can help—in fact, they generate 90x more orders per contact than regular bulk campaigns. These automated emails send to subscribers who view your items, but leave your site without adding anything to their cart. The most successful product retargeting emails test for the best time, include product recommendations, identify their audience, and speak to their goal. Still not sure how to make retargeting work for you? Check out a real-world example.
Response Magic has a state of the art hybrid permission based email marketing system that allows you to not have to confirm your email addresses. Our state of the art hybrid permission based email marketing system allows you to increase the number of emails that get delivered to your email box even and for the leads the confirm to receive your emails get sent using an entirely different email provider making the email deliverability for response magic best in class. We have over 11 years experience getting your emails delivered.

iContact's email editor is great for marketers at all skill levels. You can create emails using your own HTML code or with one of the software's 12 design templates. If you use a template, you can design your emails with a drag-and-drop editor, which makes customizing them a simple task. You can add in element blocks – such as text, pictures, headers and logos – wherever you choose. You can also select your own color scheme or pick from one of 15 preset themes.
Automation. Imagine sending 1,000 emails in one sitting? You will waste a lot of time sorting the addresses, pasting the message and sending emails manually. Once you have the message fine tuned, email marketing software can automate the entire campaign process, from sorting recipients into groups to scheduling the emails and to generating feedback reports.

While open rates are an important metric to monitor (how else will subscribers read the message you’ve so painstakingly composed?), click-through rates provide a much better reference point for email success. This data allows you to see the extent of your subscribers’ engagement beyond whether or not they opened your email, since we’re all familiar with opening emails just for the sake of marking them as ‘read.’

First of all, BuzzFeed has awesome subject lines and preview text. They are always short and punchy -- which fits in perfectly with the rest of BuzzFeed's content. I especially love how the preview text will accompany the subject line. For example, if the subject line is a question, the preview text is the answer. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it:

Bluecore is a triggered email marketing service for e-commerce businesses. Each time a customer browses a product category, searches for a specific keyword or checks out a sale item, the software automatically sends them an email to earn the sale. Popular customer triggers include search abandonment, window shopping, wish list creation, cart abandonment and purchase completion. The service also automatically tracks each product and its price so businesses can build dynamic trigger programs without ever uploading or integrating product data.

*Why does this happen? These free mail-servers occasionally refuse to accept your mail for no apparent reason or for an arbitrary reason they do not share? Should this continue after a few hours the message will be discarded by our mail-server. No amount of DNS configuration and SPF entries on our end seems to entirely fix the problem. Please use a Gmail account if you need another free email address as they always accept and deliver your email.
Transactional emails. It involves an opt-in phase, where customers agree to be added to your mailing list. An incentive is necessary here to spur customers to contact you. A few examples are: order confirmation email; password reset request; and email receipts. Because customers opted in, open rate for transactional emails is significantly higher than with newsletter (51% vs. 36%). In this regard, email marketing software becomes an administrative tool. However, it is still a marketing tool because you have an opportunity to include subtle cross-sell or upsell messages.
iContact's email editor is great for marketers at all skill levels. You can create emails using your own HTML code or with one of the software's 12 design templates. If you use a template, you can design your emails with a drag-and-drop editor, which makes customizing them a simple task. You can add in element blocks – such as text, pictures, headers and logos – wherever you choose. You can also select your own color scheme or pick from one of 15 preset themes.
For an email app you can tweak and integrate into your own apps even further, there's Django Drip. An open-source project from our own Zapier dev team, Django Drip is designed to make it easy to send automated emails to your users. But it can also send an email to everyone in a list whenever you want, making it a great tool to send email newsletters to all of your users.

Recently gone through bulk email service provider and I got http://www.swipemail.io which offer you 2000 free email on sign up. Under the section White Label you also get the permission to create your own logo, company name and favorite icon. You can create your list and quick upload your data and start your campaign and after sending the campaign you can view your reports. Pretty good free service, I think it new in the market.
Analytics & reports. As with most business solutions, analytics and reports in email marketing software lend to your campaigns insights on its effectiveness. You get to measure key metrics like open rates, CTRs, readers’ length of stay on your email, trending content and demographics. Many email marketing apps also feature real-time campaign tracker that streams metrics as they occur, which helps you quickly shift the campaign if the results prove dismal.
Take advantage of the email template designer or upload your own. There are also tools to segments lists and personalize emails with all your contact data. The A/X testing feature allows you to test up to ten different versions of your email before you decide which one stands out as the best. A campaign comparison tool pits your previous campaigns against the current one to give a complete picture.
×