Next up is building an email newsletter. The best services offer several ways to do this; you can import your own HTML, start from scratch, or use a pre-designed template. Most of these services have drag-and-drop UIs that let you choose exactly the elements you want to include, as well as image libraries in which you can store assets such as your logo or company photos. Tools that let you test your emails for spam are also essential since there are some seemingly innocuous terms that may send up red flags and drop all of your hard work into your subscribers' junk folders or, worse, get your emails banned before they ever reach their recipients.
Your account can keep track of new prospect lists, of old customer lists, of new customer lists, etc. all in one manageable database. You can import contact data into your account for quick and easy follow-up. And you can export data as needed. Sending regular emailings to past customers encouraging them to buy more, more often are simple to set-up and distribute.
Drip is unique in that they deliberately do not offer a drag and drop template builder because they claim that customers have a higher conversion rate using the HTML plain text template. It does, however, offer different templates with which you can customize your emails. With Drip, you can apply tags and send one-off emails or entire campaign sequences, all by using their automation system. Automations can be used to move subscribers in and out of campaigns, apply tags, record conversions, send them to an another application (like a CRM system), and more. Some other features include custom fields, lead tracking, email blasts for a specific purpose, split testing, and performance tracking.
This article is informative, but it does not offer distinguishing features between the services covered (other than mailchimp is free). You seemed to go to great lengths to say good things about each – although I’m sure each services has positive aspects. I would have benefited much more from a rating of some sort of the various features of each service, or at least the pros & cons of each.
This brightly-branded email provider prides itself on creating ‘delightful customer experiences’. They’re serious about it too, with an almost dizzying array of automation workflows and rules on offer. As a bonus – Drip also includes free autoresponders triggered by events that happen in third party tools such as Shopify, Facebook, Stripe, Unbounce and many more.
I haven’t heard of Feedblitz – just looking at their website now. Appears that they’re a Feedburner replacement specialising in RSS-to-email (sending your blog subscribers an email about latest posts). Their pricing looks a bit steep (considering Feedburner was free) – so I’d probably choose Mailchimp or Aweber over them? That way you can message up to a few thousand people free of charge.
Note. SendinBlue‘s pricing is an estimate. SendinBlue is the only company on this list that charges “per email sent” and not depending on the size of your list. So in the table above, I assumed you’re going to be sending 1.5 emails per week to each of your subscribers (a reasonable estimate, I think, for businesses getting started with email marketing).
As with any free plan, there are limits to the size of your audience. MailChimp’s Forever Free plan allows up to 2,000 subscribers and 12,000 emails per month, which will likely be enough if you’re a small business owner or running your own website. But if you know your business will be expanding soon (or if you already have more than 2,000 subscribers), this may not be enough to serve your needs. Even without these features, MailChimp’s free service is far and away the best email marketing service for the least, and has the capabilities to compete with some of the best paid services as well.
If you are looking for a free email campaign to start with, then Constant Contact provides a great solution for your email marketing needs. If you are just starting out and want to get the feel on how an email marketing campaign will work for you, it is best to start from opting for a free email service than paying for AWeber’s paid email marketing tools.
So . . . after reviewing these ten leading services, which one(s) look right for your business marketing? With a platform like GetResponse or MailChimp you can get everything from basic functions to super duper intricate analytics, and shopping cart amalgamation, whereas smaller and more dedicated tools like ARP or 1CS can be your best bet for smaller projects. As always, the choice depends on where you're at now and where you want to go.
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You can use its built-in email designer to customize your email style and build templates for both your newsletters and your routine transactional emails. You can segment your lists, and run A/B tests with up to 10 versions to test anything about your marketing that you want. It's a handy way to handle all of your company's emails from one service, letting your developers send messages from your app the way that's easiest for them while also letting designers and writers update emails without having to dive into code.
An email list is nothing without subscribers. You already have customers and fans, so AWeber focuses on making sure those people will get added to your email lists. It natively integrates with WordPress, PayPal, and Facebook so you can add fans from places they already interact with your company. You can import subscribers from a spreadsheet, or paste a plain text list of contacts and let AWeber figure out the names and emails.
Customer.io is an email marketing tool that can be used by various different roles within your business including marketers, product managers and of course, growth hackers. Users can send targeted emails to your visitors on your website or to mobile app users depending on their activity. You are notified when they have read your email and/or if they click on one of the links. It also includes A/B Testing capabilities.
Promote loyalty. Because email marketing software makes it easy to launch campaign series you’re always in touch with your customer base. You can provide content that match the recipient’s interest, deals to spur repeat buys or simply update customers with the latest offerings or products. Email marketing software is your direct line to customers to nurture their loyalty, interest and possibly elicit more purchases. Likewise, they may forward your email to family and friends, thereby, extending your market reach.
Talk Fusion is an all-in-one video marketing solution that features video email, video newsletters and sign-up forms. Talk Fusion's products run on both PC and Mac operating systems and can be viewed by users on any internet-capable device. In addition, you can create video emails on iPhone, iPad and Android devices using the Fusion on the Go mobile app. For video emails, you just choose a template, record or upload a video, and send. The service provides comprehensive, real-time reports that tell you who opens and reads your emails, what links they clicked, and if they forwarded the email.
Benchmark's cleanly designed email editor lets you pick from a variety of layouts for your text and multimedia components, then accents them with color schemes for emails that look beautiful everywhere—not just on a large desktop monitor. It lets you store your images and videos in the app to easily reuse them in future messages. Then, the entire app's interface is equally at home in English, Chinese, Spanish, and 5 other languages, and its team works with the standard email sending coalitions globally as well as China's ICP to make sure your emails will be delivered everywhere. It's an email app for global teams.
Mailing list management. This module lets you segregate the mailing list into smaller, targeted groups based on your metrics. Customers or subscribers can belong to multiple groups that match their profile.You can conduct specific email marketing campaigns for each mailing list subgroup. Some email marketing solutions feature automatic segmentation based on geolocation, demographics, autoresponder feedback, purchase history and other metrics.
That's great for your own emails, but even more helpful if your job is sending emails for others. If you run a marketing or design agency, you can build Campaign Monitor templates, white-label the app, and let your clients send emails through your account with your custom designs. Combine that with its easy-to-use automation tools, and it's a great way to help all of your clients do better email marketing.
With Vero, users can track and store customer data and events in real-time. Using this information, you can create segments without having to do any coding and send out automated emails. For example, users who have just abandoned the shopping cart can be targeted with an email just hours or days later. In terms of deployment, Vero can be integrated with an email delivery provider, such as Sendgrid.
Check out Pure360 – from their website it seems like they have both SMS services and integration with Salesforce. I can’t vouch for their service as I’ve never used it, although I did used to live about two minutes from their offices in Brighton! The other option would be something like Infusionsoft. I’m pretty certain that they have SMS functionality, and would be very surprised if they didn’t integrate with Salesforce.