More companies are turning to email marketing solutions to reach more customers, increase sales and build brand loyalty – all at an affordable price. But which service is the best one for your business? Our top recommended services are below. If you want to take a step back and learn more about email marketing, see what experts advise in our guide to choosing email marketing services, then revisit our best picks.
MailChimp is probably the most well-known email marketing service of the ones on the list. And there’s a very good reason for this. Feature-wise, it’s the only player with all “yeses” in the table above, and it really does offer you nearly everything you could need for your email marketing efforts. The downside is that it can be pricey. For non-profits, they do offer however a 15% discount, which makes MailChimp the best email marketing software for non-profits.

"Why aren't millennials moving?" The subject line of this email campaign reads before citing interesting data about relocation trends in the U.S. Trulia doesn't benefit from people who choose not to move, but the company does benefit from having its fingers on the pulse of the industry -- and showing it cares which way the real estate winds are blowing.
As a small business, it’s crucial to maximize email marketing in reaching out your target audience and building relationship with current and potential customers. Your limited budget shouldn’t stop you from exploring email marketing products as various companies offer their services for free which you can use to leverage your small business marketing.
Odoo Email Marketing is an easy-to-use application that allows you to create email campaigns without any IT knowledge. It offers an extensive template library, a drag-and-drop editor, detailed analytics and campaign segmentation. The Odoo Online version (SaaS) allows you to have up to 1 million subscribers and can be used as a completely free stand-alone app with a limit of 400 emails per day. The app can be fully integrated with all other Odoo business apps.

For the new marketer MailChimp offers help like 'forever free' listings under five-hundred subscribers. As a newbie, that should be plenty. So if you're hesitant about spending on autoresponders give MailChimp a try. The best set of training wheels a beginning marketer can find. You'll also find dozens of email marketing features to carry out a successful email marketing campaign.
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MailChimp is probably the most well-known email marketing service of the ones on the list. And there’s a very good reason for this. Feature-wise, it’s the only player with all “yeses” in the table above, and it really does offer you nearly everything you could need for your email marketing efforts. The downside is that it can be pricey. For non-profits, they do offer however a 15% discount, which makes MailChimp the best email marketing software for non-profits.
Have you ever heard of email campaign feedback? Email feedback plays an important role in customer-centricity. By collecting this feedback within your email campaigns, you provide a platform for two-way communication with your customers where they can share their thoughts and perceptions of your email(s) and the information you’ve provided. In other words, you as an email marketer gain insight into what your readers truly value.
When you create automated emails, you can keep customers engaged without the hassle of sending messages one by one. But how do you automate outreach without losing authenticity? It's easier than you might think. Mailchimp makes it a breeze to wish customers happy birthday or to say thank you for a purchase. By creating customized, targeted emails that send when triggered by a specific date, event, or activity, you can send thoughtful messages that match the look and feel of your brand and resonate with your customers. Check out these best practices for sending automated emails that really click.
I’m currently looking for an email marketing service for a mailing list of about 80,000 subscribers. I run an information product business in the fitness industry with a large number of customers buying our ebooks and online courses every day. I’m particularly interested in GetResponse, although I’d be keen to hear your thoughts on the flexibility of their service for creating autoresponders, and integrating with a checkout service (we use WooCommerce).

Product Hunt, a tool meant for finding the latest tools and products, is a must for any marketer trying to stay on top of the industry and find new channels to promote their own product launches. Product Hunt is a daily feed of launched tools, letting people upvote what they think is interesting. Pro tip: when you sign up for Product Hunt, set it as your homescreen in your browser so you'll always have a reminder to keep an eye out for what's new. Who knows? You might even decide to use some of the featured tools yourself!
Thanks Kelly, Mailchimp have definitely come a long way with their UI over the years, it’s just their service that hasn’t caught up ;) I haven’t had the chance to play around with Pure360 as much as I’d like, but I’ve heard the same things echoed by several friends who use their service. Looking at their client list, I think they’re more aimed at large companies though.
One of the easiest ways to manipulate data is by throwing it into a spreadsheet. Almost anyone can then easily sort the data and quickly find similar segments. Vision6 lets you do this with your contacts, with a spreadsheet-like interface to filter your contacts. Instead of having to set filters and hope they pick the right people, you can see every field in your contact details, sort by the item you want, then select contacts and turn them into a new segment in seconds.
ActiveCampaign is an all-in-one software solution which includes email marketing tools combined with CRM and Sales. This software offers an easy-to-use email template editor so you can get campaigns up and running in no time – this includes templates for mobile. It also allows user to segment their contact list based on a variety of different factors including actions, behaviour, location and more. What’s also great about ActiveCampaign is that it integrates nicely with WordPress.
If you've already tried another email newsletter app and want something different, you'll want to be able to move your lists and not have to start over from scratch. Sendloop lets you do just that with its migration assistant to import contacts from a number of email services or even a zip file. It can also import HTML email template you're already using.
Mailjet is an all-in-one email marketing solution used for sending, tracking and delivering marketing and transactional emails. Some highlight features include its intuitive email editor (e.g. drag-and-drop and ready-to-use newsletter templates), personalisation, smart market segmentation, contact management, as well as a free plug-and-play email API.

GetResponse isn’t nearly as easy to use out of the gate as MailChimp and requires some learning to ensure you’re getting as much out of the platform as possible. This can be especially frustrating for beginners who want to ramp up quickly. However, if you’re more experienced, GetResponse should be easy to master thanks to extensive resources like a comprehensive article database, FAQs, research white papers, and courses on optimizing your experience. And if you get stuck, GetResponse offers both email support and live chat options to keep you out of the marketing weeds — for all of its customers.


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Very well written article! Thanks for sharing!!! Just that I would add another tool to this list- intellyMail.com. It is really one of the best email marketing tools that I have come across. intellyMail eliminates the need of manually sending bulk emails through an automated process, thus saving you time and money, besides helping you generate leads
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The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to be sent to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they have completed tutorials.

This brightly-branded email provider prides itself on creating ‘delightful customer experiences’. They’re serious about it too, with an almost dizzying array of automation workflows and rules on offer. As a bonus – Drip also includes free autoresponders triggered by events that happen in third party tools such as Shopify, Facebook, Stripe, Unbounce and many more.
AWeber Communications offers a discount of 25% to nonprofits, in addition to three complimentary months to start. You get access to their full range of tools, including powerful autoresponders which automate your email campaigns and help you stay in touch with your subscribers. You’ll also have a wide variety of email templates at your disposal, so you can choose one that best represents your organization. AWeber Communications’ reporting tool enables you to view the success of your emails in terms of how many have been opened and clicked through.
ToutApp is a great email marketing tool specifically for sales teams. It enables users to create emails fast and follow up on email marketing promotions (via a unique email and marketing tracking feature). Users can view opens, clicks on attachments (e.g. PDFs) and website links and when they’ve responded to an email all in one dashboard. ToutApp also functions as a lead nurturing tool as it allows sales teams to send content to the right people at the right time.
No matter what the focus of your newsletter is, you can pull down content from blog posts or search the web to pull content from a variety of sources – Flashissue automatically summarizes this content for you. After populating the editor with a certain number of story summaries, you can change the headline and article descriptions in order to better personalize it for your readers. This allows a more tailored emailer, rather than just generic news.
Basic text-based email editors to fully designed HTML or JavaScript templates are just some of the features these packages can provide businesses. You can manage your contacts by simply keeping a list of names and email addresses or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. Which method you choose really just depends on how much of your budget you're willing to allocate towards the email marketing software that can give your company the features it needs.

With 350 000 users in 182 countries and more than a billion messages sent monthly, the numbers look good in favour of GetResponse. We particularly like two unique features of theirs: a landing page editor and the ability to create webinars. Moreover, GetResponse offers excellent automation functions and we like their free access to 1000 iStock photos.

What Users Say: Mautic is better defined as a marketing automation software but has many email marketing features that will satisfy the needs of marketers. With only 14 reviews, it's the least-used tool on this list. The users that have shared their experiences have rated Mautic above average on its online behavior tracking and have an overall 92 percent positive sentiment when posed with the question of “s the product going in the right direction?”. As an open-source tool, companies can customize and build on top of its source code to tailor the product to their specific needs.

Wistia is a powerful video hosting platform that allows you to host your videos on your website -- ad free -- with a guaranteed smooth playback and responsive player. Wistia also helps you prove the ROI of your video efforts by offering you video analytics and key metrics to fine-tune your video marketing efforts over time. Ready to take your video marketing to the next level?
Sometimes customers stumble upon your online store before they're ready to make a purchase. In fact, 97% of first time site visitors leave without buying anything. This is where retargeting is key. Google remarketing ads—also known as retargeting ads—bring back website visitors who left your store. These ads reach shoppers across many other channels of the web, whether they're reading an article, listening to music, or shopping somewhere else. And when you create retargeting ads in Mailchimp, we’ll automatically generate thousands of ads that display in the right place at the right time, with no added fees from us. Find out how retargeting works.

The free account also has a low send limit and contact limit. It’s great if you just want to send a few newsletters to a few hundred contacts though. Just bear in mind that Mailchimp can become (relatively) expensive when you need to upgrade. Mailchimp also offer two payment types – pay as you go or a monthly subscription. While expensive, the pay as you go plan is good if you’re sending emails sporadically.
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