Litmus is an email marketing tool that is primarily focused on testing and tracking your emails. This software offers a web-based drag-and-drop editor so marketers can easily build their own emails. They also have a large selection of customisable templates to choose from. Once emails have been built, previewed (in mobile/desktop) and sent out to your contact list(s), you can make use of their detailed engagement summary reports (including open rate, deletions, how long email was open, geolocation and more).
Your emails will look great everywhere, since the templates are designed to look great on mobile, and you can have your newsletters automatically shared on Facebook. Once your announcements have gone out, you can come back and check your stats from both your emails and your social network shares, and see what interactions that campaign brought in. And if you need more professional features, their Pro+ service can do your email and social marketing work, including design, for you.
Email marketing tools are tools that marketers use to create, send, test, optimize and report on their email campaigns. An email marketing tool could be a specific tool related to email marketing like an email subject line generator, or an inbox placement testing tool, or a suite of tools that enables a marketer to do all their email marketing end-to-end.  
There are hundreds of email marketing services to help you and your business engage with your audience, but far fewer have proven track records. When you’re communicating with customers (or potential ones), you want to be sure your service won’t let you down. We set out to find the email platforms that combine advanced tools for every stage of a campaign — from execution to analysis — with simple interfaces and resources to help you get the most from your email marketing efforts.

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Wix ShoutOut is a simple email marketing software built for small businesses. It simplifies how you build and share email newsletters using its email marketing tools, designer-made templates, and intuitive builder. This allows you to customize the email’s design by changing the color, text fonts, and backgrounds, among others. It also ensures your email campaigns will look good when viewed on any device as they are mobile-ready. You can also evaluate its paid features at no cost when you sign up for a Wix ShoutOut free trial here.
The email software can be learned and used to benefit your business. But the time it takes to learn how to use it and the best way to use it can be time consuming and a lot of trial and error. Although a email marketing service can get that out their for you, the cost can be overwhelming. So, you are going to want someone that also does your social media work as well in order to know your product and get the message out that you want. There are companies out there that can do both and...

Last but absolutely not least – Aweber, GetResponse and Vertical Response all have solid Privacy and Anti-Spam Policies in place that are 100% trustworthy as of Dec 2016 at last check. All companies change their policies though so always check the final print (toward the bottom) and make sure you know exactly what you and your clients have “Opted In” for.
There are somewhere in the market systems that are free, have the functions you need and you can use them for as long as you want but do you have time to search for those? Probably not. Majority of the tools are either free but severely limited (so to get the features you need you have to buy the tool), it’s free but for a short period of time and then the software becomes locked permanently (along with your data) unless you pay for the full version or there are any other kinds of restrictions.
According to a 2017 study, 55% of emails are now opened on mobile devices, which means providing a marketing experience that works on both desktop and mobile platforms is more essential than ever. Both of our top picks include the ability to automatically convert your desktop designs into mobile-friendly formats, and most other major companies do as well — Whichever service you choose, make sure it provides this function so that your emails will read the way you want them to, no matter what platform they’re being read from.

RedCappi. A popular email marketing software designed for small- and medium-sized businesses. The app also includes social media and CRM elements to help you achieve your inbound marketing goals. It features customizable email design templates, which can be embedded with images and coupons for added interaction. Likewise, the solution features automated email schedules triggered by a set of your predefined rules. RedCappi is also intuitive and easy to use featuring drag-and-drop functionality and real-time campaign reporting.
It’s easy to think of email as little more than a means of communication, but for businesses, email marketing is one of the most effective ways to grow an audience. According to a report by consulting firm McKinsey, email is 40 times better at acquiring new customers than Facebook and Twitter combined. And marketing research group eMarketer finds that email campaigns have a return on investment that’s more than four times the ROI of search, display, or social media.

IFTTT (IF This Then That) is a  service that allows you to create chains of simple conditional statements, called applets. These "if this then that" applets are triggered by a wide range of other web-based services at the choice of the user. Some of the web-based services that work with IFTTT include Gmail, Google Drive, Facebook, Twitter, Fitbit, and much, much more. 
We were impressed by GetResponse’s customer service. After finding an error in our account registration, we called the support line and were helped immediately by a representative who was extremely polite, understanding, and who never tried to upsell us. Maybe it was just compared to MailChimp’s lack of service options (email support is only available for the first 30 days of the Forever Free plan), but we found ourselves particularly grateful to have our concerns addressed promptly and personally.
The Elite Email cloud-based platform allows organizations of all sizes to build and grow their mailing lists, create emails, and track results with detailed reports and analytics. There's nothing to download or install with the software. With Elite Email, businesses can choose from more than 400 customizable templates to create email newsletters, promotions, announcements and coupons.

YouTube is becoming more and more important to marketers lean more heavily on video-based content. While, of course, you should continue to optimize your text-based content for search engine optimization, don't forget to consider Youtube as an important channel as well. Not only is YouTube great for hosting your videos and getting them shared across social networks, it's also important to optimize your videos for search to get found on Youtube as well. 
Whether your team holds monthly customer and prospect events, yearly conferences, or just occasional community outreach parties and events, it's important to have the best event marketing tool up your sleeve when the time comes to use it. After all, in-person events are some of the best ways to interact with potential customers and create a brand experience that prospects, customers, and your community will remember. 
Still sending client emails from your computer? Web based email marketing not only saves you time but allows you to grow your list faster and deliver your emails better. By complying with web based email marketing best practices you are showing your audience that you respect their inbox. Web based email marketing also means that your data is always available via the web and your data will never be lost due to an unfortunate computer crash.
Whether your team holds monthly customer and prospect events, yearly conferences, or just occasional community outreach parties and events, it's important to have the best event marketing tool up your sleeve when the time comes to use it. After all, in-person events are some of the best ways to interact with potential customers and create a brand experience that prospects, customers, and your community will remember. 
Constant Contacts is an email marketing service, created to strengthen email marketing practices of small businesses, associations, nonprofits organizations, etc. It offers WYSIWYG editor to create an email campaign, secure contacts list management, social stats reporting tools, images/texts import feature, real-time tracking of your email campaign, etc.
Thanks Kelly, Mailchimp have definitely come a long way with their UI over the years, it’s just their service that hasn’t caught up ;) I haven’t had the chance to play around with Pure360 as much as I’d like, but I’ve heard the same things echoed by several friends who use their service. Looking at their client list, I think they’re more aimed at large companies though.
Constant Contact's event campaign tool lets you schedule your upcoming events, create a registration page, and spread the word via email and social networks. Then, its social campaigns tool helps you create coupons or downloadable resources for social networks to gain new follows and keep your existing followers excited about your products. Tying it all together is Constant Contact's email tools that let you share these events and promotions in your email newsletter and easily add new subscribers to your lists whenever you run an event or promotion.

Firstly, their form builder is below average. While it does the job, I always find myself spending longer than I’d like customising forms in their not-so-intuitive form builder section. Secondly, there are a few things (like deleting a list) that are unusually hard to do. In fact, even after using GetResponse for over three years, I’d have to Google it to find out how to find the list delete page.
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