MailChimp provides nonprofits with a 15% discount, as well as the option to get an additional 10% off if you authorize your account as a means of security. MailChimp boats robust marketing automation which makes sure your emails get to the right people at the right time. Some other features include: being able to target your customers based on behavior, preferences, and more; automatically sending your emails at the same time in different time zones; triggering emails with a single API request; and accessing in-depth reporting insights. MailChimp also allows you to to connect to your online store in order to create hundreds of e-commerce integrations as well as includes a drag-and-drop campaign builder. They even offer you the possibility to grow your audience with Facebook or Instagram ad campaigns. When it comes to mobile options, MailChimp has got your covered. Check out more info about their suite of mobile apps here.
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Zoho Campaigns, Zoho’s email marketing platform, is built to create, send, and track email campaigns for small- to medium-sized businesses. It connects with other applications of the Zoho ecosystem. hence, it’s wise to also include this product for your email marketing needs if you’re already using Zoho apps, especially Zoho CRM. It automates email marketing with permission-based access and personalized campaigns.
Hey, I just saw this post and am interested in your experience. I am a new marketer and am trying to spend the least amount of money. I used AWeber and had great deliverability, liked the features of GetResponse but got caught in spam filters often, and ListWire ...wasn't for me. I tried SendLane and even my test emails to myself were caught in spam filters.

Touchstone is a great tool to test your subject lines virtually in real time. It not only enables you to create a virtual simulation of your subscriber base and uses a proprietary algorithm to predict likely open, click and bounce rates for the subject line you want to use, but also allows comparing the analysis against 21 billion emails as well as trends in your industry or sector.
This brightly-branded email provider prides itself on creating ‘delightful customer experiences’. They’re serious about it too, with an almost dizzying array of automation workflows and rules on offer. As a bonus – Drip also includes free autoresponders triggered by events that happen in third party tools such as Shopify, Facebook, Stripe, Unbounce and many more.
Want to quickly personalize your email templates? Mailerlite makes that easy, with color-focused themes with content blocks you can move around. Its pre-made templates aren't rigid, HTML templates, but instead include the same header, signature, background colors, and content blocks as any other them. That makes them easy to make your own. You can then use those same tools to build landing pages and popups to gather subscribers for your lists.
For more advanced users, GetResponse have done A/B testing very well. Whether you want to split test the body content, subject line, sender name, or even the time of day, GetResponse make this really simple. Their API is also very good. At Venture Harbour we’ve had to do a lot of custom integration using their API, and we’ve never had any problems. Of course, they also have many off-the-shelf integrations with services like WordPress, Salesforce, PayPal, Zendesk, and Shopify.

MailerLite is an email marketing solution built for bloggers and small businesses. Beginners will find it easy to create and send out their first email as there are a lot of tutorials, hints, and notes provided in each step. It has a drag-and-drop editor, custom HTML editor, Rich Text editor, built-in photo editing feature, newsletter design templates, and file manager, among others.
First of all, BuzzFeed has awesome subject lines and preview text. They are always short and punchy -- which fits in perfectly with the rest of BuzzFeed's content. I especially love how the preview text will accompany the subject line. For example, if the subject line is a question, the preview text is the answer. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it:
We make no secret of the fact that we love MailerLite at EmailToolTester. And it’s for good reason – this simple newsletter tool is a breeze to use, and comes packed with handy features such as landing pages, forms, and – of course – autoresponders. But what really puts it ahead of the pack is its unbeatable free plan, which gives you unlimited access to all features (and unlimited emails too!).
For an email app you can tweak and integrate into your own apps even further, there's Django Drip. An open-source project from our own Zapier dev team, Django Drip is designed to make it easy to send automated emails to your users. But it can also send an email to everyone in a list whenever you want, making it a great tool to send email newsletters to all of your users.
If budget is one of your main concerns, there are actually plenty of email marketing software programs you can use for free. They go beyond offering a free trial as they actually have plans that you can use without time limit at no cost. Meanwhile, you may also check out this article on how much does email marketing automation software cost to understand its pricing tiers.
Thanks Kelly, Mailchimp have definitely come a long way with their UI over the years, it’s just their service that hasn’t caught up ;) I haven’t had the chance to play around with Pure360 as much as I’d like, but I’ve heard the same things echoed by several friends who use their service. Looking at their client list, I think they’re more aimed at large companies though.
Customer.io is an email marketing tool that can be used by various different roles within your business including marketers, product managers and of course, growth hackers. Users can send targeted emails to your visitors on your website or to mobile app users depending on their activity. You are notified when they have read your email and/or if they click on one of the links. It also includes A/B Testing capabilities.
Bluecore is a triggered email marketing service for e-commerce businesses. Each time a customer browses a product category, searches for a specific keyword or checks out a sale item, the software automatically sends them an email to earn the sale. Popular customer triggers include search abandonment, window shopping, wish list creation, cart abandonment and purchase completion. The service also automatically tracks each product and its price so businesses can build dynamic trigger programs without ever uploading or integrating product data.
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio

According to a 2017 study, 55% of emails are now opened on mobile devices, which means providing a marketing experience that works on both desktop and mobile platforms is more essential than ever. Both of our top picks include the ability to automatically convert your desktop designs into mobile-friendly formats, and most other major companies do as well — Whichever service you choose, make sure it provides this function so that your emails will read the way you want them to, no matter what platform they’re being read from.
The ability to track onsite events makes ActiveCampaign unique from other services. For example, you can track custom event calls from within mobile apps, billing apps and more. All your customer data will be organized in a sales CRM that gives you a complete picture of your customers. You can use this data to create highly effective marketing campaigns and followups.
MailChimp allows you to send automated emails based on customer behavior and preferences. Although, MailChimp offers a free trial, but their autoresponder feature is only available in paid accounts. It allows you to create an autoresponder email easily, and you can set the event to trigger this autoresponder, also select the day and accurate time to send it to your subscribers.
Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.
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