For this, we’d recommend ActiveCampaign. Alternatively, GetResponse and Ontraport are also a popular choice among small businesses. We’ve reviewed all three below to help you find which one is right for your small business.As a blogger, you’re probably looking for an email marketing tool that makes building your list and keeping your subscribers coming back to your latest posts easy – without breaking the bank.
While constant follow up sounds like a lot of work, SendFree makes it easy. SendFree autoresponders automate the follow-up process for you. First, they’ll immediately deliver your promotional messages to your prospects when they're hot. Then they’ll send automated and personalized follow up messages that build trust, close sales and make you money!
Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. (Seriously. They give away a new design every week.) They also sometimes have fun survey questions where they crowdsource for their blog. This week's, for example, asked subscribers what they would do if the internet didn't exist.
Dropbox is the perfect tool to keep your team organized and your files under control. With cloud-based software to keep your files accessible anywhere at anytime, Dropbox helps your team store all of its files in a central location. Dropbox makes it easy to collaborate, too. With tools like Dropbox Paper, which allows you to write and collaborate in real time on the same doc -- and sharing tools for shared folders and files, you'll be organized and ready for any project that comes your way.
Marketing automation helps you stay connected with your audience (and find more people just like them), so you can eliminate repetitive tasks and focus on other parts of your business. Target people based on behavior, preferences, and previous sales—and use this intel to do things like welcome new subscribers, reach out to people who abandon their online shopping carts, and win back lapsed customers—automatically.

For this, we’d suggest either ActiveCampaign (our favourite), Drip, or ConvertKit. We’ve reviewed all three below, starting with ActiveCampaign.As you’re running an eCommerce site, we’ll focus on tools that allow you to import SKUs and integrate nicely with your shopping cart and payment processor, to make upselling, cross-selling and re-activating check-out drop-offs easier.

Email marketing is a powerful tool that your nonprofit can use to further engage your audience while spending minimal effort online. Through tailored, auto-generated emails, your organization can easily thank your donors, attract more volunteers, and spread your mission to a wider audience. Choosing a solid software in order to maximize your email marketing potential is essential. Here we have put together a list of 8 email marketing tools, some that offer great benefits for nonprofits!
CakeMail is an email marketing tool intended for small businesses that makes sending out emails very easy. All users to have to do is title their new campaign, set up list of recipients, give their email a design and select a time to send it out. There is also an advanced editing section which is great for users who are more experienced with HTML. CakeMail can be integrated with Google Analytics so users have access to detailed reports on insights such as open rates, unsubscribe rates, click and bounce.
WYSIWYG editor. Email marketing software has a user-friendly email builder that lets you see how your email appears before launching. The builder comes with tools like drag-and-drop functionality, built-in templates, responsive format and photo editing. Likewise, a customized layout can be split-tested and the best-performing design reused and copied for future campaigns.
From a business perspective, emails are widely used as a cost-effective as well as efficient way of acquiring new customers, boosting sales, building up your brand awareness and fostering a sense of trust among your customers. Email marketing has also shown a better ROI compared to other marketing channels. According to a survey conducted by Direct Marketing Association and Demand Metric, email had an ROI of nearly 122%, whereas other channels such as social media had just 28%.
ToutApp is a great email marketing tool specifically for sales teams. It enables users to create emails fast and follow up on email marketing promotions (via a unique email and marketing tracking feature). Users can view opens, clicks on attachments (e.g. PDFs) and website links and when they’ve responded to an email all in one dashboard. ToutApp also functions as a lead nurturing tool as it allows sales teams to send content to the right people at the right time.
What is more, User Engage is an incredibly flexible software. You don't need to buy the "whole package" with features you don't need. You can buy only those parts you currently need and add other parts later. Need only basic automation and email marketing? No problem for us! Not only it makes our software cheaper, it’s also easier to use since you don’t have to search through hundreds of features to find the one you need.
Most importantly, if you hobnob with any other free Autoresponder or paid services and later on if you want a switch to Aweber, it can get difficult to import your list to Aweber unless with double-op-in again! Your list needs to be approved by their import specialists.  So if you are new and starting fresh -- start with Aweber. It is strongly suggested that you watch these Video Tutorials on Aweber before you decide on anything else.
HubSpot CRM is a completely free tool that streamlines organizing, tracking, and nurturing your leads. As a product of HubSpot, one of marketing industry’s most trusted marketing platforms, you can ensure HubSpot CRM doesn’t scrimp on features. Since this product doesn’t have paid plans, you get all its inclusions at no cost. If you want to start using the features you can easily do so when you sign up for a HubSpot CRM free app here.

Salsa Engage’s email marketing tools offer organizations like yours online marketing solutions tailor-made for nonprofit needs. With the platform’s robust email builder, your nonprofit can experfly craft email campaigns. Drag and drop text boxes, images, buttons, and more to customize the layout of your emails. You can even insert merge fields to tailor the text of your emails to their recipients. Once you’ve designed your email template, you’ll be able to preview it as a mobile, tablet, or desktop user to ensure it’s optimized for all of your supporters no matter how they access it. Your team can create custom email segments for your different campaigns based on factors like donor type, interaction history, campaign, giving recency, donation frequency, and more. Not only that, but when your nonprofit uses Salsa Engage, you’ll also have access to Salsa Engage’s online fundraising, online advocacy, and peer-to-peer fundraising software.


Email marketing reports are vital to the success of your email marketing campaign. Knowing what your clients are interested in down the exact person means you can respond not just automatically but intelligently. Intelligent email marketing reports give you vital information about your market and your client base allowing your to make key business decisions about your campaigns or your business.

Wix ShoutOut is a simple email marketing software built for small businesses. It simplifies how you build and share email newsletters using its email marketing tools, designer-made templates, and intuitive builder. This allows you to customize the email’s design by changing the color, text fonts, and backgrounds, among others. It also ensures your email campaigns will look good when viewed on any device as they are mobile-ready. You can also evaluate its paid features at no cost when you sign up for a Wix ShoutOut free trial here.
As with any free plan, there are limits to the size of your audience. MailChimp’s Forever Free plan allows up to 2,000 subscribers and 12,000 emails per month, which will likely be enough if you’re a small business owner or running your own website. But if you know your business will be expanding soon (or if you already have more than 2,000 subscribers), this may not be enough to serve your needs. Even without these features, MailChimp’s free service is far and away the best email marketing service for the least, and has the capabilities to compete with some of the best paid services as well.
A very popular email marketing solution, Campaign Monitor provide its users with an easy-to-use drag and drop email builder as well as a drag-and-drop segmenting tool (to create different campaigns with different contacts). Using their email template, users can customise emails to fit their brand. This email marketing tool also offers A/B testing to optimise test subject lines, sender details and email designs.
What Users Say: Mailchimp is not just one of the most popular email marketing products; but products across the entirety of G2 Crowd. With over 2,500 Mailchimp reviews and the highest user satisfaction rating of any email marketing platform, small businesses can’t go wrong with Mailchimp. Users enjoy Mailchimp’s personalization capabilities and email building, but at the same time, users rate the email marketing service’s quality of support as below average. On top of its market presence and user love, Mailchimp recently began to transition to a complete marketing automation solution.
I recently had my MailChimp account suspended. One of my sites is in the ‘make money online’ space. It’s a completely legitimate website, but apparently if your emails contain keywords they don’t like, they will suspend you. I would not recommend using them. Contacting support I just get form responses that are completely unhelpful. There’s no phone support- just account termination. Really bad experience. Luckily, this is a very new site- but imagine if you have thousands of emails and they just shut you down without ANY recourse.
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