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IFTTT (IF This Then That) is a  service that allows you to create chains of simple conditional statements, called applets. These "if this then that" applets are triggered by a wide range of other web-based services at the choice of the user. Some of the web-based services that work with IFTTT include Gmail, Google Drive, Facebook, Twitter, Fitbit, and much, much more. 
You can count on our experience to assist you, as well as our commitment to the industry. SendFree has been serving Internet marketers since 1998. We maintain multiple mail servers and back-up your data daily to ensure reliable service. Our servers are stored at a secure data center with 24hr/365 days a year monitoring, power back-up, AC systems and redundant connectivity to all of the world's major backbones.
Sara Lowe is the Communications and Partnerships Manager at Elevation, a full-service nonprofit web design agency. Sara began volunteering with nonprofits at an early age, including helping her hometown military community at the USO, teaching useful skills to inmates at a local jail, and traveling to Cambodia to help implement sustainable farming practices in a small village. Aside from loving to travel and learn other languages, Sara can often be found trying exotic new foods, doing Crossfit, or attending wine tastings.
We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty.
MailChimp. One of the most recognizable mailers, MailChimp handles volumes of emails and features post-campaign analytics. It also features a free app with limitation on number of emails sent per month. The paid plans though offer unlimited emails. MailChimp also features built-in templates for newsletter design, which can be white labeled to your brand. Likewise, it allows for segregating your mailing list for tranched sending. There is also the RSS-to-email option that automatically sends a newsletter every blog updates. The app features other key tools like merge tags, custom forms, spam filter diagnostics and social sharing.
Socialnomics is among us.. the new world of referrals is rapidly changing. Viral email marketing means sharing your message with not just your following but the friends of your following. With integration of facebook and twitter into your squeeze pages and lead magnets your can increase the viral buzz around your lead magnets and promote sharing of your newsletter. Viral Email Marketing is here and you want a company that lets you in on it!
What's the difference between them? One-off communications versus prolonged, email-based interactions. For example, email marketing tools are excellent for one-off communications. You can use these tools for the one time you'd like to send someone an automated email response when they join a subscriber list, on their birthday, or when you promote a new product. But marketing automation tools are better suited for prolonged, email-based interactions. For example, you can use marketing automation tools whenever you want to guide someone from a subscriber list to a product purchase. Or you can send thank you emails or send new product promotions—all without having to lift a finger after the workflow is designed.
Want your link testing stream-lined? Put the email through a landing page test and within minutes, you’re going to get an overlay of that email with complete results for every link. The ESP tracking report inserts a tracking pixel in your email and you get subscriber data such as how and where the email was opened, how much time the user spent time reading it, and if it was organically forwarded or printed.
According to a 2017 study, 55% of emails are now opened on mobile devices, which means providing a marketing experience that works on both desktop and mobile platforms is more essential than ever. Both of our top picks include the ability to automatically convert your desktop designs into mobile-friendly formats, and most other major companies do as well — Whichever service you choose, make sure it provides this function so that your emails will read the way you want them to, no matter what platform they’re being read from.
While pricing varies by provider, the cost structure is usually the same. Most email marketing providers charge a monthly fee based on contact list size, with a range of packages and plans. With this structure, most providers allow you to send out an unlimited number of emails each month and have enough different plans to fit into the budget of any business.

I’ve always been a mailchimp user myself, and I have to say I really like their UI but I’m always open to new options. I’ve dabbled in a couple of the other email marketing providers like Pure360 – but find them so clunky and annoying to use (despite them looking really pretty and having great templates) that I always end up going back to good old mailchimp. I haven’t used GetResponse yet, I’ll give their free trial a shot :)
Finding new customers is exciting, but it's even better when customers return to your shop again and again. With Mailchimp's marketing automation, it's easier than ever to keep shoppers coming back for more. It all begins with your first impression, and our welcome automations help you put your best foot forward. And after a purchase is made, you can solidify their love for you with an order notification that matches the look and feel of your brand. You can even reward customer loyalty and say happy birthday. Learn how to use automations to turn new customers into old friends.
Your emails need to stand out—but you don't have time to customize emails for every campaign. Campaign Monitor's email editor includes fewer options than many other email design tools, but that makes it a far faster way to customize your messages. Start with with pre-made templates and drag in new sections you want—and use its examples of variations other teams are using for inspiration. Or, hand-code your own template using Campaign Monitor's simple email code snippets, and host your CSS and assets on Campaign Monitor's server.

Content blocks are literally the building blocks of your emails, allowing you to add content to them. This content includes things like text, images, images + text, columns, buttons, dividing lines and social media icons. Once you've inserted a content block into an email, you can move it up and down, change the background color, move items within it from side to side, copy it, or delete it.


Your goals and objectives need to be different for whether it's an eblast (promotional email) or regular enewsletter. Eblasts are great for getting quick leads/sales, while enewsletters are better for staying top of mind, educating customers on new offerings, or providing helpful industry updates. I have found them to be very successful, but what works and what doesn't requires testing (of both the subject line and creative) and varies per business. Best practices for both types include have...

First of all, BuzzFeed has awesome subject lines and preview text. They are always short and punchy -- which fits in perfectly with the rest of BuzzFeed's content. I especially love how the preview text will accompany the subject line. For example, if the subject line is a question, the preview text is the answer. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it:

MailGun is a transactional email API integration – a cloud based service to send, receive and track emails sent through applications and websites. It has excellent features for intelligent inbound routing,storage and email validation. It simplifies the process of sending transactional or bulk emails. It has searchable logs. You can scale quickly. You can A/B test data. You can use tracking and analytics feature to manage emails.
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Benchmark shines in its intuitive email designer that heavily functions using with a drag-and-drop editor. This makes it a good platform for beginners with an eye for design to create responsive emails. You can even edit photos right on its editor and add effects, stickers, and texts. Creating auto-responses, surveys, and polls is also streamlined which you can preview on a mobile or desktop mode.

Automation. Imagine sending 1,000 emails in one sitting? You will waste a lot of time sorting the addresses, pasting the message and sending emails manually. Once you have the message fine tuned, email marketing software can automate the entire campaign process, from sorting recipients into groups to scheduling the emails and to generating feedback reports.


With Vero, users can track and store customer data and events in real-time. Using this information, you can create segments without having to do any coding and send out automated emails. For example, users who have just abandoned the shopping cart can be targeted with an email just hours or days later. In terms of deployment, Vero can be integrated with an email delivery provider, such as Sendgrid.

Forever Free is lacking when it comes to customer service. MailChimp provides customers with extremely comprehensive articles, videos, and other resources to make all the details of your email marketing easy. But for customers on the Forever Free plan, that’s where the buck stops. There’s no phone number to call if you’re experiencing difficulties with your service, and email support is only available for the first 30 days of your subscription. After that, you’re on your own.

CakeMail is an email marketing tool intended for small businesses that makes sending out emails very easy. All users to have to do is title their new campaign, set up list of recipients, give their email a design and select a time to send it out. There is also an advanced editing section which is great for users who are more experienced with HTML. CakeMail can be integrated with Google Analytics so users have access to detailed reports on insights such as open rates, unsubscribe rates, click and bounce.
Wistia is a powerful video hosting platform that allows you to host your videos on your website -- ad free -- with a guaranteed smooth playback and responsive player. Wistia also helps you prove the ROI of your video efforts by offering you video analytics and key metrics to fine-tune your video marketing efforts over time. Ready to take your video marketing to the next level?
Campaign Monitor offers a discount of 15% to nonprofits, with access to all their tools to create your email campaigns. This includes a drag-and-drop email builder and as well as access to hundreds of templates. You can also create personalized customer “journeys,” which allow you to schedule a “trail of emails” and determine what email is sent when depending on what buttons your visitors click on. Campaign Monitor uses personalized data to allow you to customize each email in order to deliver the right information, to the right audience, at the right time. You can also include sign-up pages on your site in order to grow your audience. Through Campaign Monitor analytics, you can see how your emails are performing in real time with interactive data and analytics on your campaign. Also learn how your audience is engaging and sharing, plus learn the effectiveness of your calls to action.
*Why does this happen? These free mail-servers occasionally refuse to accept your mail for no apparent reason or for an arbitrary reason they do not share? Should this continue after a few hours the message will be discarded by our mail-server. No amount of DNS configuration and SPF entries on our end seems to entirely fix the problem. Please use a Gmail account if you need another free email address as they always accept and deliver your email.
Hey! Thanks for sharing this informative article. I too use email marketing for my business and currently relying on MailGet Bolt ( https://www.formget.com/mailget-bolt/ ). Everything is going pretty well but after reading this list I am having second thoughts about it. Should I continue with it or look for another email marketing service provider?
It’s easy to assume that marketing success depends on the number of people you’re reaching, but an effective email marketing campaign also depends on the recipients themselves. That means you should regularly evaluate the quality of the subscribers on your lists to make sure they’re still worth engaging. After all, sending repeated messages to someone who isn’t opening your emails will quickly turn you into more of a nuisance than an asset.

There’s no denying that email is a huge part of our lives. We receive lots of emails every day – whether its for work, from friends or even from that webshop you purchased from three months back. It is and remains a great way of getting a message across to your target audience without being too invasive. Because email marketing is so effective, it’s role has only become stronger in recent years, even with the rise in popularity of social channels such as Twitter, Facebook and LinkedIn. As a result, there are several great email marketing tools available to choose from, many of which cater to the creation, design, distribution and analysis of emails used in email marketing campaigns.


Haven’t used email marketing as much as I should. Previously, we tried using ImnicaMail because of their pricing but it was as good as not having an email marketing campaign; all our mail was sent to spam (since they did not manage their customers’ list for spam). Thought email marketing wasn’t effective until I found out our emails were being sent to the spam box. Learnt my lesson there.