Levi is the Manager of Community and SEO who came to G2 Crowd in 2015 after graduating from Indiana University's Telecommunication's Department. Aside from rooting on his Hoosiers, you can find Levi at an IndyCar race, re-watching King of the Hill reruns, spending hours on paranormal websites and helping his dog Frodo on his quest to destroy the ring.
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.
Social Media Managers know the pain of posting that perfect social media post only to have a follower find a typo a minute later and call you out. For marketers, using a social media tool to schedule all of your posts (so you catch those typos beforehand) is a must. But it also helps to get the right analytics from your social posts, especially on channels where it can be hard to get that information.
MailJet is a Paris-based email marketing software that sends, tracks, and delivers emails for both marketing and transactional purposes. Passport, its intuitive drag-and-drop editor, lets you create email campaigns easily with free, responsive email and newsletter templates. You can personalize the email and see how it looks like from the receiver’s end to ensure it’s well-crafted. Other features include contact management for targeted marketing, send API and statistics.

💡 The following is an in-depth comparison of the best email marketing service providers money can buy. The aim is to help you choose the perfect solution for your individual needs. This factors in things like pricing, ease of use, overall functionality, email designs and templates, and what type of user can benefit the most from using a particular tool over the other.


WhatCounts, which recently joined forces with Windsor Circle, offers email marketing software can be operated from the cloud or on your own servers. Features include a life cycle workflow builder, behavioral personalization, advanced segmentation, dynamic content, a relational database, responsive templates, campaign analytics, A/B testing and social sharing.
HubSpot is an inbound marketing software platform that includes email marketing, SEO, marketing automation, blogging, landing pages, social media and website design. The email marketing module, which integrates with lead generation tools, features personalization, list segmentation, an email optimizer, an easy email editor, A/B testing, campaign analytics, automated sending and dedicated IP addresses.

Even when your site is chock-full of good stuff, sometimes your customers get distracted—by a cat video or a celebrity gossip blog, perhaps—and they leave your site before buying what they really wanted. Topo Designs, a Colorado-based outdoor lifestyle goods company, knew that creating the right abandoned cart campaign could easily solve this problem, so they tested variables within Mailchimp's abandoned cart automation to figure out what brings customers back. The result? An abandoned cart email that consistently receives a 20% click rate. In this article, Topo Designs explains why it's important to remind interested shoppers what you've got.


Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.

If you've been hacking together email newsletters by abusing your email app's BCC field, Campayn might be the easiest way to break that habit and start sending proper email updates. It can import your contacts from a variety of apps—including your Gmail and Yahoo! Mail address books—and will keep up with all of their info just like a real address book, including their social media profiles.


While social media is an important part of marketing strategies, email marketing remains a vital method to reach your audience. When you use email marketing services, you can post sign-up forms on your social media platforms to grow your contact list. You can also schedule posts on your social media platforms and track your followers' engagement to determine what's popular.

SendPulse is a versatile platform that offers not only email, but also web push notifications, SMS, Viber and transactional emails. It’s no surprise then that they’d also include autoresponders as part of its offering. These are available to use on SendPulse’s free plan, which allows for 15,000 emails per month for up to 2,500 subscribers. Impressive!
In the world of nurturing, the tools and techniques used are constantly involving. While some aspects of nurturing remain the same, like using email to nurture contacts down your funnel, for example, the content and positioning you use is ever-changing. It would be easy for us to introduce a set of standard workflow and automation tools (like HubSpot's, for example) you can use to nurture your contacts down the funnel. But if you're looking for something a little more innovative for actually creating nurturing content, we have a new tool for you to try.
Your emails will look great everywhere, since the templates are designed to look great on mobile, and you can have your newsletters automatically shared on Facebook. Once your announcements have gone out, you can come back and check your stats from both your emails and your social network shares, and see what interactions that campaign brought in. And if you need more professional features, their Pro+ service can do your email and social marketing work, including design, for you.
The full blown version of ActiveCampaign offers an all-in-one solution for a business to house it’s CRM, email marketing, deal flow, sales automation and more. With the offer of one-non-one training and onboarding, without the 4-figure fee that InfusionSoft requires, it’s a great alternative if you want to automate the way you keep in touch with your customers both new and old.

Vidyard is a great tool for creating and hosting awesome video content in your nurturing flows and otherwise. At HubSpot, for example, we've even started using Vidyard to create unique, customized nurturing videos specific to our audience and product. What makes Vidyard so great is its variety of video tools that you can use  to create remarkable content. 
When you're managing a smaller list, maybe hundreds or thousands, or the low tens, and you're focused on internet leads, then AWeber is a good choice. They don't work for adding leads from offline sources, but for an online list they give you the premier deliverability rates in the market. Your cyber messages will get delivered fast, opened quickly, and clicked on regularly.
Wider reach but less costly. So long as you have built a robust mailing list, email marketing software allows for reaching to a targeted market at a significantly lower costs than traditional outlets like tv, print and radio. Moreover, the audience is more targeted granting you built the list using opt-ins or follow a permission marketing strategy. Some companies start with a purchased list to get initial subscribers, but it is still best to build the list around your customers. As you expand the list with incentives like white papers and deals, the cost per email drastically drops, further increasing the ROI of email marketing software.
We added individual contacts, copy and pasted groups, and imported files to find out how simple it is to build your email lists. If you’re just getting started with email marketing, this may not seem important, but if you’re migrating large numbers of subscribers from one email service to another, the ease with which you can import contacts will save you significant amounts of time and energy.
After narrowing the list down further, we contacted each company's customer service department by phone, email or live chat posing as new a business owner to gauge the support each service provided. We analyzed each service based on the following factors: Ease of use, Cost, Deliverability rates, Email creation tools, List management tools, Analytics, Social media integration, Third-party software integrations, Mobile access, Transactional email capabilities, Automation, Customer service.
Touchstone is a great tool to test your subject lines virtually in real time. It not only enables you to create a virtual simulation of your subscriber base and uses a proprietary algorithm to predict likely open, click and bounce rates for the subject line you want to use, but also allows comparing the analysis against 21 billion emails as well as trends in your industry or sector.
Send with Us is an amazing tool for sending transactional emails without the help of designers or developers. The tool facilitates creating drip campaigns with the in-built dashboard, ensures automatic inlined CSS at send time, allows previewing recipient’s inbox view before sending out the email, provides segmentation feature through built in-app or via API etc.
VerticalResponse offers a whopping 10,000 free emails per month to nonprofits, along with several other discounts. Depending on how many emails you send per month, you may be able to enjoy VerticalResponse’s email marketing absolutely free. Nonprofits also receive discounted rates of up to 15% on emails in excess of 10,000. Other discounts are available for creating surveys, and you can enjoy 15% off when you plan an event through VerticalResponse. For an event, you create a website, send out email invitations, and even promote it through your linked social media accounts. Not many other email marketing software programs provide services like this, so if you’re interested, it’s probably a good idea to take a look at what VerticalResponse has to offer.

All of great features you'll find included with your SendFree account are the result of a combined 16 years of email marketing experience. Two well known online marketers, Abbie Drew of DEMC E-Magazine and myself, Robert Charles run the service. When you have questions regarding SendFree, either Abbie or I will respond to you personally. You'll not be sent off to some unknown help desk whose staff doesn't understand SendFree or Net marketing.

iContact. It’s a marketing automation solution with a powerful email marketing tool. iContact features lead generation and lead scoring to help you nurture the most promising prospects. The app has a landing-page builder, with options for HTML or template-based layout.  As a mailer, the app includes standard email marketing software tools, such as segmentation, A/B testing and list management. Moreover, it comes with social media management and analytics that allow for generating funnel reports. Other notable features are CRM, engagement tracking and workflow automation.
While open rates are an important metric to monitor (how else will subscribers read the message you’ve so painstakingly composed?), click-through rates provide a much better reference point for email success. This data allows you to see the extent of your subscribers’ engagement beyond whether or not they opened your email, since we’re all familiar with opening emails just for the sake of marking them as ‘read.’
Our email editor provides the most flexibility in design with a content block approach rather than a drag-and-drop methodology. With content blocks you can easily add rows of new content elements, move them up and down, and swap content from left to right. With content blocks you can also set the padding or amount of white space between elements, giving your content the room it needs. In addition, free graphics are available in our image library. Neither MailChimp nor Constant Contact offers any of these features.
Even when your site is chock-full of good stuff, sometimes your customers get distracted—by a cat video or a celebrity gossip blog, perhaps—and they leave your site before buying what they really wanted. Topo Designs, a Colorado-based outdoor lifestyle goods company, knew that creating the right abandoned cart campaign could easily solve this problem, so they tested variables within Mailchimp's abandoned cart automation to figure out what brings customers back. The result? An abandoned cart email that consistently receives a 20% click rate. In this article, Topo Designs explains why it's important to remind interested shoppers what you've got.
Content blocks are literally the building blocks of your emails, allowing you to add content to them. This content includes things like text, images, images + text, columns, buttons, dividing lines and social media icons. Once you've inserted a content block into an email, you can move it up and down, change the background color, move items within it from side to side, copy it, or delete it.
The Pro plan, which can have three users at a time, starts at $49 for up to 5,000 subscribers, while the Max plan starts at $165 per month for up to 10,000 subscribers. Committing to one year of service lowers prices by 18 percent, with a two-year commitment bringing them down 30 percent. iContact also offers the Enterprise plan, which supports up to 100,000 contacts. You'll need to contact the company to schedule a demo and obtain a personalized price quote.

www.officeautopilot.com (Not Free - But 15 Day Free Trial): OfficeAutopilot is a real COOL tool with mind boggling features that goes beyond and Autoresponder service! The site is very user friendly and they get high deliverability. Apart from sending emails, you can set up post cards and can make pre-recorded phone calls. You can also process orders through their shopping cart. This awesome service does not come cheap but you can have a free trial.
ConvertKit is email marketing software designed specifically for bloggers. The software combines simple sending with the automation and tagging features that professional bloggers need. While ConvertKit was built with bloggers in mind, that doesn't mean you must be a blogger in the traditional sense to use it. Its customers are also podcasters, service-based business owners, course creators and YouTubers, among others.
It is important to build your list. You email marketing database allows you create a direct connection with your audience. Without and email marketing database you don't have the distribution channel needed to properly communicate your offer to prospective clients. Rest assure our 11 years experience and over 67 million records and counting, you know your email marketing database is safe with us.
Send with Us is an amazing tool for sending transactional emails without the help of designers or developers. The tool facilitates creating drip campaigns with the in-built dashboard, ensures automatic inlined CSS at send time, allows previewing recipient’s inbox view before sending out the email, provides segmentation feature through built in-app or via API etc.
Forever Free is lacking when it comes to customer service. MailChimp provides customers with extremely comprehensive articles, videos, and other resources to make all the details of your email marketing easy. But for customers on the Forever Free plan, that’s where the buck stops. There’s no phone number to call if you’re experiencing difficulties with your service, and email support is only available for the first 30 days of your subscription. After that, you’re on your own.

Seeing as how Mopinion provides a email feedback solution for boosting email marketing campaigns, we thought it was only fitting to provide you with the tools you need to get started with your own email campaigns. In this article, we shed light on which email marketing tools have really proven themselves in the market as well as where they stand in terms of pricing.
Social Media Managers know the pain of posting that perfect social media post only to have a follower find a typo a minute later and call you out. For marketers, using a social media tool to schedule all of your posts (so you catch those typos beforehand) is a must. But it also helps to get the right analytics from your social posts, especially on channels where it can be hard to get that information.

MailJet is a Paris-based email marketing software that sends, tracks, and delivers emails for both marketing and transactional purposes. Passport, its intuitive drag-and-drop editor, lets you create email campaigns easily with free, responsive email and newsletter templates. You can personalize the email and see how it looks like from the receiver’s end to ensure it’s well-crafted. Other features include contact management for targeted marketing, send API and statistics.

It lands on the first spot of this list as it has offerings that are only available on other product’s paid versions. For instance, you can schedule and queue the delivery of emails to a prospect for a personalized sequence. Reduce the time it takes to send repetitive emails by saving templates and tracking its performance to know which ones are effective or not. It also integrates with Gmail, G Suite, and Outlook versions.


What Users Say: Mautic is better defined as a marketing automation software but has many email marketing features that will satisfy the needs of marketers. With only 14 reviews, it's the least-used tool on this list. The users that have shared their experiences have rated Mautic above average on its online behavior tracking and have an overall 92 percent positive sentiment when posed with the question of “s the product going in the right direction?”. As an open-source tool, companies can customize and build on top of its source code to tailor the product to their specific needs.
Eventbrite is an efficient, easy-to-use tool tons of marketers rely on not only to manage the logistics (like ticketing) of events but also to promote their events. Eventbrite lets you create an event landing page and allows you to set up your ticketing and payment for the event all within the same platform. The best part? Eventbrite is always free if you're hosting a free event!
Mailjet is an all-in-one email marketing solution used for sending, tracking and delivering marketing and transactional emails. Some highlight features include its intuitive email editor (e.g. drag-and-drop and ready-to-use newsletter templates), personalisation, smart market segmentation, contact management, as well as a free plug-and-play email API.
Mad Mimi is also a simple email marketing platform to use for creating and sharing email newsletters. It has an uncluttered interface to ensure you only get the features you need when creating your layouts. Once you’re satisfied, you can clone the template and save the custom style for future use. It also has list management, reports, and tracking, among others.
AWeber is another popular email marketing tool with a number of great features. Using a drag and drop editor, users can easily create automated emails and make use of their high-quality autoresponder capabilities. Users can also create subscription forms and place them on the website, blog or Facebook page. Within this tool, you can pull up charts showing how many contacts opened emails or clicked on links within your message.
Drip is a great tool for eCommerce businesses, bloggers and digital marketers (beginner or seasoned veteran). In addition to integrations with WordPress and WooCommerce, which make it easier for users to add sign up forms and capture leads, Drip has a lot of unique features that make it competitive. These fun features include list groups, smart email segmentation, and even some tools to help users to reach out to certain audiences. On top of that it is also a marketing automation tool, which means it goes beyond email blasts.
Drip from Leadpages includes a visual campaign builder that allows businesses to design email campaigns based on subscribers' actions, decisions, goals, delays and exits. Features include automation, a lead-scoring algorithm that tracks several events to determine which subscribers are most engaged with your content and likely to become customers, and the ability to send targeted emails. Drip integrates with a variety of CRM, e-commerce, forms and surveys, lead capture, marketing automation, and membership and payment processing tools
Elastic Email provides comprehensive tools for handling any size of email campaign. With Elastic Email, businesses can create and edit emails using predesigned templates, drag-and-drop editors and raw HTML editors. Features of the service include email client and spam testing, A/B split testing, contact management tools, segmentation, triggered emails, detailed activity reports, private IP addresses, and custom branding.
Given the robust features at the planning and execution phases of email campaigns, we had high hopes for MailChimp’s analysis and reporting — and we weren’t disappointed. Reports include all the standard performance indicators, but it also includes analysis pulled from the millions of emails sent through MailChimp. This enables you to see how your campaign stacks up against the industry average, a level of detail that’s rare among free services. Add to that an integration with Google Analytics and an interactive map that shows where in the world your emails are being opened, and you’ve got a service that seems impossibly comprehensive for a free plan.
If you’re a small business owner who’re just getting started with email marketing, then Constant Contact is the best email marketing service for you. It comes packaged with all the features that you’ll need to grow your email list. Plus, you can make use of their 60-day free trial without any contract or commitment. That way, you can experiment and get to know their tools before you actually have to start paying.
If you run a brick-and-mortar business, you're likely sending emails about events and sales to get people to walk into your store. Even with a digital business, live webinars and time-limited discounts can help boost traffic. Constant Contact is an email app that's also great at managing all of those other things you do, so you can create events and promotions, send them out to your existing contacts, and gather new contacts—all from one app.
Both MailChimp and GetResponse offer scoring tools to gauge the quality of your contacts, which makes it simple to determine who you should be contacting; used in tandem with automated workflows, you can easily set up segmented campaigns based on the quality of your subscribers, sending targeted messages to different recipients in order to increase engagement.
VerticalResponse offers a whopping 10,000 free emails per month to nonprofits, along with several other discounts. Depending on how many emails you send per month, you may be able to enjoy VerticalResponse’s email marketing absolutely free. Nonprofits also receive discounted rates of up to 15% on emails in excess of 10,000. Other discounts are available for creating surveys, and you can enjoy 15% off when you plan an event through VerticalResponse. For an event, you create a website, send out email invitations, and even promote it through your linked social media accounts. Not many other email marketing software programs provide services like this, so if you’re interested, it’s probably a good idea to take a look at what VerticalResponse has to offer.
Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!
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Reach Mail is great for business just starting out with email marketing. It offers a free package that enables users to create, schedule and send emails, as a well as a paid version that provides users with more customisation options. The free version is quite unique in the email marketing world as normally these types of tools are only free for a certain period. Reach Mail also includes a nice testing feature which enables users to test their email campaigns on a percentage of their subscriber list.
All of great features you'll find included with your SendFree account are the result of a combined 16 years of email marketing experience. Two well known online marketers, Abbie Drew of DEMC E-Magazine and myself, Robert Charles run the service. When you have questions regarding SendFree, either Abbie or I will respond to you personally. You'll not be sent off to some unknown help desk whose staff doesn't understand SendFree or Net marketing.
Last but absolutely not least – Aweber, GetResponse and Vertical Response all have solid Privacy and Anti-Spam Policies in place that are 100% trustworthy as of Dec 2016 at last check. All companies change their policies though so always check the final print (toward the bottom) and make sure you know exactly what you and your clients have “Opted In” for.
Automation. Imagine sending 1,000 emails in one sitting? You will waste a lot of time sorting the addresses, pasting the message and sending emails manually. Once you have the message fine tuned, email marketing software can automate the entire campaign process, from sorting recipients into groups to scheduling the emails and to generating feedback reports.

Whether you already have a list of subscribers or are starting from scratch, email marketing services can help. All of the services we cover let you add contacts manually using copy and paste or by uploading CSV or Microsoft Excel files. Some integrate with third-party software enabling you to import Gmail and other webmail contacts, Salesforce.com and other customer relationship management (CRM) data, or other software where you might have contacts stored. Depending on the size and location of your list, third-party integration could be key. Verify whether you can export contacts as well (and how easy it is to do so) should you leave the service. Managing users who unsubscribe should also be easy so you're not accidentally contacting anyone who has opted out of your newsletters.
Then, you can use Vision6 to reach those contacts wherever they are. Right along with your email updates, you can schedule SMS and social media messages to go out at the same time. Without having to schedule a blog post and remember to post online at the same time, you can spread the word about your latest deals and promotions everywhere with Vision6.
Bronto is a cloud-based commerce marketing automation platform for midmarket and enterprise organizations. An advanced marketing automation engine with solutions for browse recovery, recommendations, shopping cart abandonment and powerful e-commerce integrations, Bronto helps commerce marketers grow revenue through targeted email, mobile and social marketing.
Then, you can use Vision6 to reach those contacts wherever they are. Right along with your email updates, you can schedule SMS and social media messages to go out at the same time. Without having to schedule a blog post and remember to post online at the same time, you can spread the word about your latest deals and promotions everywhere with Vision6.
Autoresponders. It helps you send multi-tiered emails based on recipient’s feedback. Email marketing software provides tools that let you map your main email to different paths. One path can lead to lead nurturing, while another to your shopping cart; yet another to trash for lack of promise. You can set triggers to launch the autoresponder, for example, when someone clicks a download button, signs up for a free trial or purchases from your online store.
Bluecore is a triggered email marketing service for e-commerce businesses. Each time a customer browses a product category, searches for a specific keyword or checks out a sale item, the software automatically sends them an email to earn the sale. Popular customer triggers include search abandonment, window shopping, wish list creation, cart abandonment and purchase completion. The service also automatically tracks each product and its price so businesses can build dynamic trigger programs without ever uploading or integrating product data.
Angela, whatever your website or blog is about, the people who come to it are generally targeted, or should be. If you are building a list, you can run campaigns for that list where you email them and offer them related products and services that are related to their interest or whatever your site is about. Also you can send out updates about your site to keep them engaged. eBooks and things that you offer them on the front end are to prompt them to put in their real email. It's good to offer them something of value, so they take being on your list serious, and will always open and read your emails, b/c of the value you provide.
In the world of nurturing, the tools and techniques used are constantly involving. While some aspects of nurturing remain the same, like using email to nurture contacts down your funnel, for example, the content and positioning you use is ever-changing. It would be easy for us to introduce a set of standard workflow and automation tools (like HubSpot's, for example) you can use to nurture your contacts down the funnel. But if you're looking for something a little more innovative for actually creating nurturing content, we have a new tool for you to try.
With 350 000 users in 182 countries and more than a billion messages sent monthly, the numbers look good in favour of GetResponse. We particularly like two unique features of theirs: a landing page editor and the ability to create webinars. Moreover, GetResponse offers excellent automation functions and we like their free access to 1000 iStock photos.
A newcomer based in Lithuania, MailerLite has a young and dynamic team (averaging 25 years of age) that creates a modern and simple newsletter product. Their aim is international: both the support and interface are available in multiple languages. And in spite of basic appearances, Mailerlite offers good tools, a robust editor and a “free for life” price plan. Too good to be true? Apparently not, as you’ll see in the pros and cons below.
SmartMail is a triggered email automation solution that tracks behavioural and lifecycle markers. It helps personalize individual customer experiences to win back and onboard customers and grow average revenue per visitor using predictive automation. The platform helps companies identify potential customers in rea time and re-market to them with personalized product recommendations.
Thanks Kelly, Mailchimp have definitely come a long way with their UI over the years, it’s just their service that hasn’t caught up ;) I haven’t had the chance to play around with Pure360 as much as I’d like, but I’ve heard the same things echoed by several friends who use their service. Looking at their client list, I think they’re more aimed at large companies though.
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