Constant Contact's event campaign tool lets you schedule your upcoming events, create a registration page, and spread the word via email and social networks. Then, its social campaigns tool helps you create coupons or downloadable resources for social networks to gain new follows and keep your existing followers excited about your products. Tying it all together is Constant Contact's email tools that let you share these events and promotions in your email newsletter and easily add new subscribers to your lists whenever you run an event or promotion.
👉 Overall, ConvertKit is a similar tool to Drip, at least on the surface. It offers very similar features, but it might be both more expensive and cheaper than Drip – depending on how many contacts you have in your list. Also, I can’t find any ready-made templates for automations, which can cause some trouble if you’re a beginner. Here’s a summary of what ConvertKit offers in terms of automations.
Sara Lowe is the Communications and Partnerships Manager at Elevation, a full-service nonprofit web design agency. Sara began volunteering with nonprofits at an early age, including helping her hometown military community at the USO, teaching useful skills to inmates at a local jail, and traveling to Cambodia to help implement sustainable farming practices in a small village. Aside from loving to travel and learn other languages, Sara can often be found trying exotic new foods, doing Crossfit, or attending wine tastings.

For this, we’d suggest either ActiveCampaign (our favourite), Drip, or ConvertKit. We’ve reviewed all three below, starting with ActiveCampaign.As you’re running an eCommerce site, we’ll focus on tools that allow you to import SKUs and integrate nicely with your shopping cart and payment processor, to make upselling, cross-selling and re-activating check-out drop-offs easier.

So maybe you should look for a paid system from the beginning instead of losing time on free tools? If you need a powerful but inexpensive email system, have a look at our system! User Engage is a simple to use and yet powerful marketing automation tool - all you need to do is to set up a widget on the website. We are one of the newer companies, smaller and not as renowned as the top marketing automation sellers with tens of thousands of clients but that also means we are more flexible, easier to implement and our prices are much lower!
As with any free plan, there are limits to the size of your audience. MailChimp’s Forever Free plan allows up to 2,000 subscribers and 12,000 emails per month, which will likely be enough if you’re a small business owner or running your own website. But if you know your business will be expanding soon (or if you already have more than 2,000 subscribers), this may not be enough to serve your needs. Even without these features, MailChimp’s free service is far and away the best email marketing service for the least, and has the capabilities to compete with some of the best paid services as well.
Mailjet is an all-in-one email marketing solution used for sending, tracking and delivering marketing and transactional emails. Some highlight features include its intuitive email editor (e.g. drag-and-drop and ready-to-use newsletter templates), personalisation, smart market segmentation, contact management, as well as a free plug-and-play email API.

iContact's email editor is great for marketers at all skill levels. You can create emails using your own HTML code or with one of the software's 12 design templates. If you use a template, you can design your emails with a drag-and-drop editor, which makes customizing them a simple task. You can add in element blocks – such as text, pictures, headers and logos – wherever you choose. You can also select your own color scheme or pick from one of 15 preset themes.
Email marketing is a simple and proven strategy to promote your business. It attracts new customers and helps maintain close relationships with loyal customers. There's a long list of email marketing services available today and most operate at relatively low prices, with packages to fit every business size and need. It's just a matter of determining which features and tools you need and how much you're willing to spend.
Drip is the perfect solution for you if you’re an eCommerce merchant who wants to convert your visitors into subscribers and customers with intelligent marketing automation. Drip is more than just a typical email marketing service. It lets you have deeper conversations with your customers and send emails at the right time by understanding their purchase intent and behavior.

On the email side, you'll have all the features you'd expect, with a familiar, Office-style editor that lets you drag and drop message components wherever you want, making it easy for anyone on your team to edit your email campaigns. Then, you can further your email marketing by sending out SMS messages with your latest announcements and deals, with all the same tools to gather contacts and segment them into lists that you're already using with your emails.
Trello is a great project management tool for small teams and individuals. With it's Kanban-style setup and fun user interface, Trello lets you set up to-do lists and tag individual cards with due dates, members, labels, and more. You can attach files, links, images, and more to your cards and easily get a full-view of any project that you're working on. At HubSpot, we use Trello daily to manage our team campaigns and individual to-do lists. Want an example of how we do this? Check out our guide to managing marketing campaigns in Trello.  
Whether your team holds monthly customer and prospect events, yearly conferences, or just occasional community outreach parties and events, it's important to have the best event marketing tool up your sleeve when the time comes to use it. After all, in-person events are some of the best ways to interact with potential customers and create a brand experience that prospects, customers, and your community will remember. 
If you work off a list of more than 50-thousand subscribers and your online business runs into six figures or more, this probably is just what you're looking for. They meld shopping cart with email marketing strategy to facilitate schemes like segregating your buyers from subscribers, or setting up specific mailing sequences to particular people. You can do physical postcards as well. But they aren't cheap. Their setup fee is in the four figures. As you can guess, they are geared for successful companies that want to continue to boost the bottom line even further.
HubSpot CRM is a completely free tool that streamlines organizing, tracking, and nurturing your leads. As a product of HubSpot, one of marketing industry’s most trusted marketing platforms, you can ensure HubSpot CRM doesn’t scrimp on features. Since this product doesn’t have paid plans, you get all its inclusions at no cost. If you want to start using the features you can easily do so when you sign up for a HubSpot CRM free app here.

It's designed for transactional and other drip emails, but Sendwithus could also be a great way to send out email updates from your blog and more. You'll be able to trigger emails to go out automatically whenever you publish—or make them work however you want. It's an easy way to send emails via an email sending service and integrate emails deeply into your app, while still having the convenience of beautiful email interface.


Mailchimp’s marketing automation gives you the ability to create a single email—or an email series—that sends automatically based on predetermined triggers. We evaluated data from 150,000 businesses that use Mailchimp to compare single and multiple-email automations and to learn which yields better results. Our findings showed that if your goal is to sell more stuff, opting for an automation series can help increase impressions and result in more sales. But there are interesting outliers. Use our findings and test a single email against a full series for each automation to learn which one resonates with your customers and works best for your business.


Email marketing effectiveness is largely determined by your relationship to the subscriber list. Below are some common list relationships, that largely determine how successful you will be. Email Marketing With No Prior Relationship Mostly Dead. While the FDA does allow you to send emails to recipients who you have no prior relationship with, or consent to mail to, nearly every email platform will not allow you to send to subscribers who have not given you permission first....
Loved reading this! Which of these would you recommend so that I could set myself reminders on certain clients so that I can follow up with them in the future? I feel like I am doing a lot of extra steps that I might not have to do if I was using an actual marketing software. I am in the very beginning stages of getting my business out there and I would like to follow up with potential clients down the road with an email… is this a possibility or should I just keep using my excel spreadsheet!?
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