Touchstone is a great tool to test your subject lines virtually in real time. It not only enables you to create a virtual simulation of your subscriber base and uses a proprietary algorithm to predict likely open, click and bounce rates for the subject line you want to use, but also allows comparing the analysis against 21 billion emails as well as trends in your industry or sector.
GetResponse isn’t nearly as easy to use out of the gate as MailChimp and requires some learning to ensure you’re getting as much out of the platform as possible. This can be especially frustrating for beginners who want to ramp up quickly. However, if you’re more experienced, GetResponse should be easy to master thanks to extensive resources like a comprehensive article database, FAQs, research white papers, and courses on optimizing your experience. And if you get stuck, GetResponse offers both email support and live chat options to keep you out of the marketing weeds — for all of its customers.
In terms of GetResponse versus services like Mailchimp and Aweber, we originally had four sites using Mailchimp and one using Aweber. While I prefer the general features and ease of use of GetResponse over these services, my own experiments also suggest that GetResponse have superior deliverability and opt-in confirmation rates – meaning you get more subscribers, and more emails landing in your contacts’ inboxes.
Your AWeber account can also integrate with the most well-known shopping cart tools, letting you add new customers each time they make a purchase on your website. If you want to take your marketing efforts to the next level, you can visit AWeber Labs to build your own apps and time-saving tools through the AWeber API. With this kind of flexibility at your fingertips, you can really take advantage of customer data in order to better optimize marketing strategies.

I wondered, what are your thoughts on solutions like Mailigen, Vertical Response, Mad Mimi, and Campaign Monitor? I know there’s a never ending list of possible email software companies that you could compare, but these ones in particular interested me as they seem to offer many similar services to those that you mentioned. Have you come across them before, and if so would you advise using them over GetResponse?
ActiveCampaign. It’s an all-around marketing software with features for email marketing, social media marketing, marketing automation and  contact management. The solution even integrates with 150 apps to further extend its functionality to sales and service. ActiveCampaign has site tracking, conditional content, event tracking and API tools. You can also conduct email split testing and sales CRM with this system.
Hence, it’s not a surprise that email leads the marketing tools used by small businesses with 54%. It’s followed by tools such as the website and social media with 51% and 48%, respectively, as per Blue Corona. Furthermore, not only is 26% of SMBs are investing on email marketing due to proven effectiveness of this marketing strategy, but it also receives the biggest percentage of SMB’s marketing budget by up to 15%.
Even when your site is chock-full of good stuff, sometimes your customers get distracted—by a cat video or a celebrity gossip blog, perhaps—and they leave your site before buying what they really wanted. Topo Designs, a Colorado-based outdoor lifestyle goods company, knew that creating the right abandoned cart campaign could easily solve this problem, so they tested variables within Mailchimp's abandoned cart automation to figure out what brings customers back. The result? An abandoned cart email that consistently receives a 20% click rate. In this article, Topo Designs explains why it's important to remind interested shoppers what you've got.
Benchmark shines in its intuitive email designer that heavily functions using with a drag-and-drop editor. This makes it a good platform for beginners with an eye for design to create responsive emails. You can even edit photos right on its editor and add effects, stickers, and texts. Creating auto-responses, surveys, and polls is also streamlined which you can preview on a mobile or desktop mode.
I’d like to know when you think this will happen, too. It’s confusing, because you use the term “drip campaign” and say that Wysija can already do it, but then refer to autoresponders ins a series, which you can’t. To me, they’re the same thing. I guess to do it as things stand, you’d set up X number of individual messages all timed individually? At least it’s possible, but it sure is cumbersome. I hope this feature is at the top of your development list.
Campaign Monitor offers a discount of 15% to nonprofits, with access to all their tools to create your email campaigns. This includes a drag-and-drop email builder and as well as access to hundreds of templates. You can also create personalized customer “journeys,” which allow you to schedule a “trail of emails” and determine what email is sent when depending on what buttons your visitors click on. Campaign Monitor uses personalized data to allow you to customize each email in order to deliver the right information, to the right audience, at the right time. You can also include sign-up pages on your site in order to grow your audience. Through Campaign Monitor analytics, you can see how your emails are performing in real time with interactive data and analytics on your campaign. Also learn how your audience is engaging and sharing, plus learn the effectiveness of your calls to action.
Sendpulse is designed to send bulk emails to your mailing list. Its email service has personalization of emails to address your customers by their names, build unique subscription forms, and create email templates using the drag-and-drop editor. Through subscriber rating, you can also segment your mailing list through analyzing your subscriber’s activity.

Send with Us is an amazing tool for sending transactional emails without the help of designers or developers. The tool facilitates creating drip campaigns with the in-built dashboard, ensures automatic inlined CSS at send time, allows previewing recipient’s inbox view before sending out the email, provides segmentation feature through built in-app or via API etc.


Constant Contacts is an email marketing service, created to strengthen email marketing practices of small businesses, associations, nonprofits organizations, etc. It offers WYSIWYG editor to create an email campaign, secure contacts list management, social stats reporting tools, images/texts import feature, real-time tracking of your email campaign, etc.

Delivra is an email marketing automation platform designed to ensure the right messages get to the right people at the right moment. The service features automation, a drag-and-drop editor, multichannel drip campaigns, custom and responsive email templates, triggered mailings, and analytics. In addition, Delivra integrates with CRM, e-commerce and web analytic programs.
👉 Overall, Infusionsoft really has it all in terms of richness of features and different things you can do. However, it’s not particularly easy to grasp when you first get into it, and therefore I would not recommend it to beginners or small business owners who just want to get started with some basic automations. Here’s more on Infusionsoft’s automation features.
What's more, you can setup multiple brands inside your Sendy account. That lets you send emails to all the list you need for multiple products or companies. You can even white label Sendy, give your clients access, and host your own email sending service for each of them. Sendy might not just save you money on sending emails; it might make you money, too.

Like most email campaign service providers, Constant Contact can pride itself in providing some of the traditional solutions for email marketing. However, its unique additional tools impress more. Event Spot and social media campaigns are some of the tools I believe most email marketing tools should provide. Take advantage of this simple tool and enhance the performance of your campaign. Export your old email list or simply create a new one, nothing beats the efficient and performance-oriented Constant Contact.

With the addition of automation, MailChimp’s Forever Free capabilities now surpass the service offerings from some of the industry’s top paid contenders. Automation is a huge plus and enables you to send emails for a variety of actions (like welcoming new subscribers or wishing old ones a happy birthday) without doing anything yourself. More than half of the email marketing experts we interviewed said that automation was one of the key features to look for in an email marketing service, and its absence was one of our biggest knocks against MailChimp before.

Marketo. One of the popular marketing automation solutions, Marketo features a powerful email  marketing module but with drag-and-drop simplicity, making it an excellent inbound marketing platform. Likewise, it helps you promote social sharing and customer engagement with real-time personalization tools. Among its key features are loyalty marketing, event marketing and budget calendar.


When customers leave your site without buying anything, retargeting creates the awareness they need about your brand and a clear path back to your store. Ideally, retargeting is part of a long-term strategy for businesses that already have a solid following. They are particularly helpful in specific moments, like when you want to promote your best selling stuff, advertise a new collection, or feature surplus items. See how retargeting ads work around the clock to keep your brand top of mind and encourage potential customers to take the next step.

Wrapping up our list of free email marketing software is Campayn. This tool is built for creating and sharing email marketing campaigns for SMBs. It has free, responsive email templates that can be viewed on any device. You can also build contact lists, extract insights from reporting, and save time by automating sending of emails. It’s a simple tool that delivers its features well.
Automated emails improve engagement and benefit your bottom line. These messages are triggered by specific customer actions, like joining a mailing list, making a purchase, or filling out a quote form. They can even be prompted by inaction—like when a customer places an item in their shopping cart but doesn't actually buy it. And although they boost business, it's a good idea to evaluate what you're sending and why. In this article, we talk to an email marketing expert about how to identify and implement the right email automation triggers.
Ayisha, my understanding is that Wysija will sort of do this for you. If I have it right, you can create your 30 messages, but you can’t group them into a series where there’s the first, second, third. My guess (I haven’t played with this yet, but plan to for a shorter series) is that you’d have to set each one to go out a certain number of days after signup. It’d be a real pain, but it would work.
The purpose of email marketing software goes beyond sending emails. It builds customer loyalty, nurture leads and increases direct sales, not to mention brand awareness every time a recipient clicks on your email. Sending bulk emails involves time-consuming processes, which include preparing a list, segregating it to subgroups, sending the actual emails and creating feedback reports. Email marketing software does away with these and automates much of the manual workflows.
www.imnicamail.com (Not Free - But inexpensive): Looking for an inexpensive Autoresponder? That too starting from $3 with a delivery rate of 94% - that's close to the top two services! Then, ImnicaMail could be your choice. All paid plans do not insist on a forced double opt-in. Comes with full-fledged features like Autoresponder, Survey, Email Builder, Email Analytics, Website Integration, Email Templates, Unlimited email sending and more.

MailGun is a transactional email API integration – a cloud based service to send, receive and track emails sent through applications and websites. It has excellent features for intelligent inbound routing,storage and email validation. It simplifies the process of sending transactional or bulk emails. It has searchable logs. You can scale quickly. You can A/B test data. You can use tracking and analytics feature to manage emails.


If budget is one of your main concerns, there are actually plenty of email marketing software programs you can use for free. They go beyond offering a free trial as they actually have plans that you can use without time limit at no cost. Meanwhile, you may also check out this article on how much does email marketing automation software cost to understand its pricing tiers.
Marketing automation helps you stay connected with your audience (and find more people just like them), so you can eliminate repetitive tasks and focus on other parts of your business. Target people based on behavior, preferences, and previous sales—and use this intel to do things like welcome new subscribers, reach out to people who abandon their online shopping carts, and win back lapsed customers—automatically.

Choosing a free plan to start with seems relatively risk free. You can always export your contact list, so if you don’t mind small ads or limited features, it’s easy enough to move between the generous free plans of Mailchimp or Benchmark. In any case, we hope this article gives you a good primer on the pros and cons of each service, so you can make your decision today.


Robly's OpenGen technology utilizes a traditional email campaign process; however, OpenGen then resends your campaign one to 10 days later, with a different subject line to those subscribers who didn't open the first campaign. The system sends emails one at a time, at the moment subscribers are most likely to check their inboxes. The service features A/B testing, a pop-up widget to increase contacts and mobile-responsive templates.

👉 Overall, Infusionsoft really has it all in terms of richness of features and different things you can do. However, it’s not particularly easy to grasp when you first get into it, and therefore I would not recommend it to beginners or small business owners who just want to get started with some basic automations. Here’s more on Infusionsoft’s automation features.
Then, you can draft emails in advance to make sure they look great, and then send them when you're ready. That's easy with a draft section on Sendicate's dashboard that shows your emails complete with their header photo and subject. You can segment your audience with simple search filters, and schedule emails to be sent at the time and date of your choice. And with simple, typography focused templates, you can be sure your emails will always look great.
For more advanced users, GetResponse have done A/B testing very well. Whether you want to split test the body content, subject line, sender name, or even the time of day, GetResponse make this really simple. Their API is also very good. At Venture Harbour we’ve had to do a lot of custom integration using their API, and we’ve never had any problems. Of course, they also have many off-the-shelf integrations with services like WordPress, Salesforce, PayPal, Zendesk, and Shopify.
×