Mailing list management. This module lets you segregate the mailing list into smaller, targeted groups based on your metrics. Customers or subscribers can belong to multiple groups that match their profile.You can conduct specific email marketing campaigns for each mailing list subgroup. Some email marketing solutions feature automatic segmentation based on geolocation, demographics, autoresponder feedback, purchase history and other metrics.
Then, you can draft emails in advance to make sure they look great, and then send them when you're ready. That's easy with a draft section on Sendicate's dashboard that shows your emails complete with their header photo and subject. You can segment your audience with simple search filters, and schedule emails to be sent at the time and date of your choice. And with simple, typography focused templates, you can be sure your emails will always look great.
Paid Pricing: Benchmark Email has a multi-leveled pricing plan that be a bit confusing. For medium lists, users can send unlimited emails to 600-1,500 subscribers at $13.99-$27.99 per month. For larger lists, companies can send between 1.7 million and 2.45 million emails to 125,000-175,000 subscribers at $659.99-$846.99 per month. There are also multiple other tiers for packages into between these subscriber counts and from subscriber lists that are much larger. While confusing, Benchmark Email has a user-friendly pricing page that can nail down exactly how much their platform would be for any business needs here.
It starts with email newsletters, with a full-featured email editor to design email newsletters and send them to your lists. That's the core focus of the base plan, where you can start building your contact lists around your newsletters. Then as your marketing grows, you can upgrade to a Plus plan with CRM and marketing automation features to store more details about contacts and use that to focus your lists and land more sales.

While open rates are an important metric to monitor (how else will subscribers read the message you’ve so painstakingly composed?), click-through rates provide a much better reference point for email success. This data allows you to see the extent of your subscribers’ engagement beyond whether or not they opened your email, since we’re all familiar with opening emails just for the sake of marking them as ‘read.’
Salsa Engage’s email marketing tools offer organizations like yours online marketing solutions tailor-made for nonprofit needs. With the platform’s robust email builder, your nonprofit can experfly craft email campaigns. Drag and drop text boxes, images, buttons, and more to customize the layout of your emails. You can even insert merge fields to tailor the text of your emails to their recipients. Once you’ve designed your email template, you’ll be able to preview it as a mobile, tablet, or desktop user to ensure it’s optimized for all of your supporters no matter how they access it. Your team can create custom email segments for your different campaigns based on factors like donor type, interaction history, campaign, giving recency, donation frequency, and more. Not only that, but when your nonprofit uses Salsa Engage, you’ll also have access to Salsa Engage’s online fundraising, online advocacy, and peer-to-peer fundraising software.
Litmus is an email marketing tool that is primarily focused on testing and tracking your emails. This software offers a web-based drag-and-drop editor so marketers can easily build their own emails. They also have a large selection of customisable templates to choose from. Once emails have been built, previewed (in mobile/desktop) and sent out to your contact list(s), you can make use of their detailed engagement summary reports (including open rate, deletions, how long email was open, geolocation and more).
As with any free plan, there are limits to the size of your audience. MailChimp’s Forever Free plan allows up to 2,000 subscribers and 12,000 emails per month, which will likely be enough if you’re a small business owner or running your own website. But if you know your business will be expanding soon (or if you already have more than 2,000 subscribers), this may not be enough to serve your needs. Even without these features, MailChimp’s free service is far and away the best email marketing service for the least, and has the capabilities to compete with some of the best paid services as well.
HubSpot Marketing. HubSpot Marketing is part of the HubSpot suite that helps you conduct inbound marketing. It works in unison with HubSpot CRM and HubSpot Sales. The app acts as a marketing funnel where you place contacts across stages and track their progress towards your goal, which can be conversion, opt-in or any call-to-action result. As an email marketing solution, HubSpot Marketing features static and dynamic HTML messages. You can customize the design to match the recipient’s persona profile. The app also provides scheduling, contact management and mobile marketing in one platform. Moreover, you can create and embed contact web forms to capture leads on your site or other online channels like newsletter and social media page. You also have a range of SEO and social media tools to promote your content with targeted recipients. They can be influencers, your site visitors or customers. Other important features include tools for blogging, landing pages and ads. It also has lead management and Salesforce integration.
MailGun is a transactional email API integration – a cloud based service to send, receive and track emails sent through applications and websites. It has excellent features for intelligent inbound routing,storage and email validation. It simplifies the process of sending transactional or bulk emails. It has searchable logs. You can scale quickly. You can A/B test data. You can use tracking and analytics feature to manage emails.
Automation. Imagine sending 1,000 emails in one sitting? You will waste a lot of time sorting the addresses, pasting the message and sending emails manually. Once you have the message fine tuned, email marketing software can automate the entire campaign process, from sorting recipients into groups to scheduling the emails and to generating feedback reports.
MailChimp is one of the most popular email marketing products of today, especially for small businesses. Its campaign builder lets you easily craft emails that suit your message—whether it’s for a product launch or news announcement, for a start. Some of its features include email templates, in-suite apps, integration to e-commerce platforms, and targeted analytics, among others. You can also target your customers based on previous sales, preferences, and behavior.

The email software can be learned and used to benefit your business. But the time it takes to learn how to use it and the best way to use it can be time consuming and a lot of trial and error. Although a email marketing service can get that out their for you, the cost can be overwhelming. So, you are going to want someone that also does your social media work as well in order to know your product and get the message out that you want. There are companies out there that can do both and...

Want to quickly personalize your email templates? Mailerlite makes that easy, with color-focused themes with content blocks you can move around. Its pre-made templates aren't rigid, HTML templates, but instead include the same header, signature, background colors, and content blocks as any other them. That makes them easy to make your own. You can then use those same tools to build landing pages and popups to gather subscribers for your lists.
Be sure to look at the tech support offered by each of these companies, as we felt many weren't as available as we would have liked. You'll find that some offer 24/7 phone support, live chat, and email help, while others leave you to rely on online documentation and limited live support hours. The best services offer a combination of self-serve help resources—where you can search FAQs and articles to find your own answers—as well as live support via chat or phone when you can't solve an issue yourself. We cover all of these concerns in our reviews, plus you can get an overview in the feature chart above.

Benchmark's cleanly designed email editor lets you pick from a variety of layouts for your text and multimedia components, then accents them with color schemes for emails that look beautiful everywhere—not just on a large desktop monitor. It lets you store your images and videos in the app to easily reuse them in future messages. Then, the entire app's interface is equally at home in English, Chinese, Spanish, and 5 other languages, and its team works with the standard email sending coalitions globally as well as China's ICP to make sure your emails will be delivered everywhere. It's an email app for global teams.
Mad Mimi almost doesn't look like an email newsletter app at first glance. Instead of prominent buttons for emails or automations, you'll see tabs for Promotions and Audience. Those Promotions are your emails—only here, they're focused on making emails to share your sales, events, coupons, new products, and other company events and promotions with potential customers.
Everything's simpler in Mad Mimi. The email editor helps you search for stock photos, the audience tab shows all your contact details in a tabbed table similar to a spreadsheet, and its social tool lets you add your social profiles to every email automatically. And if that's not enough, click the Add Things button to add a form builder, RSS-to-email tool, drip campaigns, personalization tools, and more. That lets you make Mad Mimi an email newsletter with just the features you want.
Spam filters. Email clients have spam filters in place. If you’re not careful your campaign may end up unable to reach its intended audience. Gmail is especially a difficult case; even opt-in subscription can end up in its promotions tab, away from the main inbox. Good email marketing software alerts you for potential spam triggers like: generic subject line; common exaggerated sales promises; complex layout and design; and too much URL links.

Newsletters don't just get you eyeballs. Your subscriber list is a collection of people who want to hear what you have to say. So not only are people reading your newsletter, but your audience is already interested in what you offer. Your subscriber list is a self-selecting target audience. Audience targeting doesn’t get better than that. Which is why …


Hey, I just saw this post and am interested in your experience. I am a new marketer and am trying to spend the least amount of money. I used AWeber and had great deliverability, liked the features of GetResponse but got caught in spam filters often, and ListWire ...wasn't for me. I tried SendLane and even my test emails to myself were caught in spam filters.

After building lists, designing emails, managing campaigns, and poring over results for nearly 40 hours, we found that nearly all email marketing services offer the same capabilities: tools to help you grow your contact list, execute marketing campaigns, and analyze the results of your efforts. The differences are in the details, so we evaluated how easy it is for us to perform the same tasks on each service.


Analytics & reports. As with most business solutions, analytics and reports in email marketing software lend to your campaigns insights on its effectiveness. You get to measure key metrics like open rates, CTRs, readers’ length of stay on your email, trending content and demographics. Many email marketing apps also feature real-time campaign tracker that streams metrics as they occur, which helps you quickly shift the campaign if the results prove dismal.
If your team is making investments into PPC ad campaigns on platforms like Google, Bing, Facebook, Twitter, or LinkedIn, it's probably a bit of a hassle to manage all the different ad campaigns you're running across each different network. Besides just managing them, you then have to try and report on the results of all of them. What a struggle. Luckily, there's a tool for that.
Finding new customers is exciting, but it's even better when customers return to your shop again and again. With Mailchimp's marketing automation, it's easier than ever to keep shoppers coming back for more. It all begins with your first impression, and our welcome automations help you put your best foot forward. And after a purchase is made, you can solidify their love for you with an order notification that matches the look and feel of your brand. You can even reward customer loyalty and say happy birthday. Learn how to use automations to turn new customers into old friends.
With Mailchimp, you can create the perfect automation for any situation. Provide educational resources to get new contacts acclimated with your organization or products. Share blog updates from your RSS feed, so your audience never misses out. Remind people to renew their membership and reward your top supporters. Or, build your own custom automations with triggers and send times that meet the unique needs of your business.

When you're ready to send an email to your list, it's as easy as sending a reply in Outlook or Gmail. Sendloop's editor show your From address and Subject line at the top, lets you pick your subscriber list in the To field, then type in your email with rich or plain text. If you need to edit photos, there's a built-in Creative Cloud-powered editor for simple Photoshop tools in your browser.
GoDaddy provides several cloud hosting packages to meet your small business needs. In addition to its domain registration services, GoDaddy offers a complete email marketing software solution. The software has a host of features: a drag-and-drop email composer; automatic removal of bad addresses, duplicates, and unsubscribes; and integration with Facebook, Google Analytics, and Etsy.
Be sure to look at the tech support offered by each of these companies, as we felt many weren't as available as we would have liked. You'll find that some offer 24/7 phone support, live chat, and email help, while others leave you to rely on online documentation and limited live support hours. The best services offer a combination of self-serve help resources—where you can search FAQs and articles to find your own answers—as well as live support via chat or phone when you can't solve an issue yourself. We cover all of these concerns in our reviews, plus you can get an overview in the feature chart above.
Have you ever heard of email campaign feedback? Email feedback plays an important role in customer-centricity. By collecting this feedback within your email campaigns, you provide a platform for two-way communication with your customers where they can share their thoughts and perceptions of your email(s) and the information you’ve provided. In other words, you as an email marketer gain insight into what your readers truly value.
Angela, whatever your website or blog is about, the people who come to it are generally targeted, or should be. If you are building a list, you can run campaigns for that list where you email them and offer them related products and services that are related to their interest or whatever your site is about. Also you can send out updates about your site to keep them engaged. eBooks and things that you offer them on the front end are to prompt them to put in their real email. It's good to offer them something of value, so they take being on your list serious, and will always open and read your emails, b/c of the value you provide.

Been a while so I thought you might want to update this popular list. These tools you mention are great and Ive used many of them and will now try the rest. 🙂 When its time to update this list and article Id suggest you consider these newer tools: Email Personalisation = Altaire.com/Tech – Email Data = Competitor.Email & Edatasource.com – GDPR RePermission = Decco-Engine.com – Rich Email Content = Polymerse.com. Thanks again for a great list!
No/limited advanced features. The features offered by different products vary—some include advanced features while others reserve it for their premium plans. You may need some features that are not in the plan such as A/B testing, autoresponders, spam filter diagnostics, and social media monitoring, among others. If so, it is more cost-effective to upgrade to affordable premium plans that contain the features you actually need.
Like most email campaign service providers, Constant Contact can pride itself in providing some of the traditional solutions for email marketing. However, its unique additional tools impress more. Event Spot and social media campaigns are some of the tools I believe most email marketing tools should provide. Take advantage of this simple tool and enhance the performance of your campaign. Export your old email list or simply create a new one, nothing beats the efficient and performance-oriented Constant Contact.
Recently i have tried the service for email marketing SendPulse. And i was really surprised about a huge range of opportunities to contact with my clients. I have varied business so from time to time i need different tariff. When i started ueasing this service i had a lot of questuios, thank goodness the support team always helped me. But be really attentive cos they are carreful about spam.
recently i have tried the service for email marketing SendPulse. And i was really surprised about a huge range of opportunities to contact with my clients. I have varied business so from time to time i need different tariff. When i started using this service i had a lot of questions, thank goodness the support team always helped me. But be really attentive because they are careful about spam

Great article here. Pls. I’m a little bit confused. All I just need is a vendor that has a Landing page feature, allows for autoresponder, allows for promotion of genuine mlm and affiliate business, and cost effective for beginner. I tried Mailchimp but got suspended just within two weeks with them, and the customer care pretty bad and arrogant. Please advice
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