Slack is a powerful messaging app that allows you and your teammates to quickly message back and forth without the hassle of email. But it's not just AOL instant messenger 2.0. Slack has powerful features and integrations that make it possible for you to integrate all of your other daily tools -- like Trello, Gmail, Giphy, and so many more -- right where you're already communicating. You can start channels between different teams or just chat with specific colleagues. Slack makes remote and in-person work possible and easier than ever.
Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. (Seriously. They give away a new design every week.) They also sometimes have fun survey questions where they crowdsource for their blog. This week's, for example, asked subscribers what they would do if the internet didn't exist.
Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders we reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software UIs of yesterday. Be careful, though, as some free trials require a credit card. This means you need to be sure to cancel your trial before you're billed if you're not happy with the service.
Angela, whatever your website or blog is about, the people who come to it are generally targeted, or should be. If you are building a list, you can run campaigns for that list where you email them and offer them related products and services that are related to their interest or whatever your site is about. Also you can send out updates about your site to keep them engaged. eBooks and things that you offer them on the front end are to prompt them to put in their real email. It's good to offer them something of value, so they take being on your list serious, and will always open and read your emails, b/c of the value you provide.

Monetize your tickets. Customer complaints sent to your help desk can be mined as additional contacts to your mailing list. As long as the issue is resolved and the customer is satisfied, including her in an email campaign may generate additional sales. This process is common in a CRM, but if you lack that system, email marketing software is a good option.
What Users Say: Marketers looking for a pure email marketing tool should stay away from SparkPost. However, if your team is looking for a transactional email product that has features rooted in email marketing, this may be the tool for you. Users rate SparkPost’s email reporting, email deliverability and outbound emails much higher than the category norm. On the flip side, users rate the platform as below average in its ease of admin and ease of setup, which makes sense for a developer-focused tool.
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CleverReach is an email marketing tool that uses a drag and drop newsletter editor to help users design emails. The company also provides data on how the email marketing campaigns are doing in addition to the ability to design the campaigns. CleverReach offers a free option, which can send up to 10,000 emails a month to 2,500 recipients for businesses with small email subscriber lists, or those looking to try out the product.
Email Elastic is a platform that specializes in bulk email marketing for any business size. While others may prefer an easy-to-use service with no coding required, you may appreciate Elastic Email’s HTTP API and SMTP API services that give you more freedom to customize and automate your email campaigns. It also has pre-designed templates, Email Designer, email personalization, and autoresponder or drip campaigns, among others.

iContact. It’s a marketing automation solution with a powerful email marketing tool. iContact features lead generation and lead scoring to help you nurture the most promising prospects. The app has a landing-page builder, with options for HTML or template-based layout.  As a mailer, the app includes standard email marketing software tools, such as segmentation, A/B testing and list management. Moreover, it comes with social media management and analytics that allow for generating funnel reports. Other notable features are CRM, engagement tracking and workflow automation.
A cloud-based email platform, SendGrid is a tool built to serve developers. It is known as the world’s largest Email Infrastructure as a Service provider. Users can quickly send out emails such as shipping notifications, email newsletters, sign-up confirmations, etc. Businesses can also track email opens unsubscribes, bounces and spam reports without the use of code. This email marketing tool also provides templates, scheduling and A/B testing. Email analytics can be viewed in real-time.

Email Elastic is a platform that specializes in bulk email marketing for any business size. While others may prefer an easy-to-use service with no coding required, you may appreciate Elastic Email’s HTTP API and SMTP API services that give you more freedom to customize and automate your email campaigns. It also has pre-designed templates, Email Designer, email personalization, and autoresponder or drip campaigns, among others.
What Users Say: From Benchmark Email reviews, users enjoy Benchmark Email’s preview mode as well as its email building and personalization. However, the email tool lags in many feature ratings, such as email deliverability and email list management. Benchmark Email users rated the tool’s worst feature as high-volume sending at 77 percent (average, 89 percent), but free users can avoid this feature as the marketers looking for a no-cost option mostly will not be sending a large number of emails.
AWeber Communications offers a discount of 25% to nonprofits, in addition to three complimentary months to start. You get access to their full range of tools, including powerful autoresponders which automate your email campaigns and help you stay in touch with your subscribers. You’ll also have a wide variety of email templates at your disposal, so you can choose one that best represents your organization. AWeber Communications’ reporting tool enables you to view the success of your emails in terms of how many have been opened and clicked through.
A one-size-fits-all solution combining payment processing and email marketing, 1ShoppingCart can integrate your cyber messaging with your shopping cart -- but at a lower price than, say, InfusionSoft. You can still segregate lists and send emails strictly to buyers, or else your entire list. They have a solid reputation, but don't expect the spectacular deliverability rates of a dedicated email marketing program. It's true you'll save time and money with just one shopping cart instead of shopping cart AND an autoresponder, but there are inevitable trade-offs.

GetResponse offers nonprofit organizations an astounding 50% off their purchase. This discount enables you to keep your costs very low while sending out a high volume of emails. You’ll have access to hundreds of templates, making it easy to design a professional-looking email that fits well with your organization’s style. If you have a substantial contacts list, you can upload them directly to GetResponse, which saves you quite a bit of time. GetResponse also integrates with popular social media outlets, including Facebook, Twitter, and LinkedIn, so you can easily share your messages across those platforms.

Email marketing is a simple and proven strategy to promote your business. It attracts new customers and helps maintain close relationships with loyal customers. There's a long list of email marketing services available today and most operate at relatively low prices, with packages to fit every business size and need. It's just a matter of determining which features and tools you need and how much you're willing to spend.
GetResponse offers nonprofit organizations an astounding 50% off their purchase. This discount enables you to keep your costs very low while sending out a high volume of emails. You’ll have access to hundreds of templates, making it easy to design a professional-looking email that fits well with your organization’s style. If you have a substantial contacts list, you can upload them directly to GetResponse, which saves you quite a bit of time. GetResponse also integrates with popular social media outlets, including Facebook, Twitter, and LinkedIn, so you can easily share your messages across those platforms.
iContact. It’s a marketing automation solution with a powerful email marketing tool. iContact features lead generation and lead scoring to help you nurture the most promising prospects. The app has a landing-page builder, with options for HTML or template-based layout.  As a mailer, the app includes standard email marketing software tools, such as segmentation, A/B testing and list management. Moreover, it comes with social media management and analytics that allow for generating funnel reports. Other notable features are CRM, engagement tracking and workflow automation.

MailChimp provides nonprofits with a 15% discount, as well as the option to get an additional 10% off if you authorize your account as a means of security. MailChimp boats robust marketing automation which makes sure your emails get to the right people at the right time. Some other features include: being able to target your customers based on behavior, preferences, and more; automatically sending your emails at the same time in different time zones; triggering emails with a single API request; and accessing in-depth reporting insights. MailChimp also allows you to to connect to your online store in order to create hundreds of e-commerce integrations as well as includes a drag-and-drop campaign builder. They even offer you the possibility to grow your audience with Facebook or Instagram ad campaigns. When it comes to mobile options, MailChimp has got your covered. Check out more info about their suite of mobile apps here.

The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to be sent to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they have completed tutorials.
Infusionsoft is sales and marketing software for small businesses. The marketing aspect of the software features personalized communications based on email sends, opens, clicks, form submissions and payment history. The software's email statistics show you how many emails were delivered, opened, clicked, skipped, etc., while the marketing reports evaluate web form activity, landing page performance, reach and campaign effectiveness.
Like most email campaign service providers, Constant Contact can pride itself in providing some of the traditional solutions for email marketing. However, its unique additional tools impress more. Event Spot and social media campaigns are some of the tools I believe most email marketing tools should provide. Take advantage of this simple tool and enhance the performance of your campaign. Export your old email list or simply create a new one, nothing beats the efficient and performance-oriented Constant Contact.
SMS is actually relatively unique to SendinBlue, although these aren’t available on any free plan and only make sense if your subscribers are in the USA, otherwise the costs become prohibitive. Of course, the majority of users will be more interested in their email marketing and transactional campaigns. These you can try for free, but you’ll have a daily limit of 300 emails.

GetResponse offers nonprofit organizations an astounding 50% off their purchase. This discount enables you to keep your costs very low while sending out a high volume of emails. You’ll have access to hundreds of templates, making it easy to design a professional-looking email that fits well with your organization’s style. If you have a substantial contacts list, you can upload them directly to GetResponse, which saves you quite a bit of time. GetResponse also integrates with popular social media outlets, including Facebook, Twitter, and LinkedIn, so you can easily share your messages across those platforms.


SendPulse is a versatile platform that offers not only email, but also web push notifications, SMS, Viber and transactional emails. It’s no surprise then that they’d also include autoresponders as part of its offering. These are available to use on SendPulse’s free plan, which allows for 15,000 emails per month for up to 2,500 subscribers. Impressive!
MailJet is a Paris-based email marketing software that sends, tracks, and delivers emails for both marketing and transactional purposes. Passport, its intuitive drag-and-drop editor, lets you create email campaigns easily with free, responsive email and newsletter templates. You can personalize the email and see how it looks like from the receiver’s end to ensure it’s well-crafted. Other features include contact management for targeted marketing, send API and statistics.
AdStage takes the hassle out reporting on all of the PPC campaigns you're running and puts it all in one place. AdStage helps you automate, create, and manage your campaigns across all of the major PPC platforms, then allows you to report on your results. With visual features and powerful automation tools, AdStage is a must for PPC experts and newbies alike. 
Mad Mimi almost doesn't look like an email newsletter app at first glance. Instead of prominent buttons for emails or automations, you'll see tabs for Promotions and Audience. Those Promotions are your emails—only here, they're focused on making emails to share your sales, events, coupons, new products, and other company events and promotions with potential customers.
dotmailer is a marketing automation platform that empowers B2B, B2C and e-commerce businesses. The software enables marketers in 150 countries to use advanced data to design, test and send powerful automated campaigns. In addition to being a Magento Premier Technology Partner, dotmailer integrates seamlessly with other ecommerce platforms and CRMs.
Design: Most survey software allows you to arrange your questions and tweak the layout. However, the best survey platforms offer additional tools to make your surveys visually appealing and are designed to promote your brand. Our best pick, SurveyGizmo, offers customizable templates in all its paid plans and individual URLs in the higher-priced plans.

I’m currently looking for an email marketing service for a mailing list of about 80,000 subscribers. I run an information product business in the fitness industry with a large number of customers buying our ebooks and online courses every day. I’m particularly interested in GetResponse, although I’d be keen to hear your thoughts on the flexibility of their service for creating autoresponders, and integrating with a checkout service (we use WooCommerce).
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